Wealth Enhancement Advisory Services LLC Has $3.38 Million Stake in Synchrony Financial $SYF

Wealth Enhancement Advisory Services LLC increased its position in shares of Synchrony Financial (NYSE:SYF) by 17.6% during the third quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 47,644 shares of the financial services provider’s stock after buying an additional 7,139 shares during the quarter. Wealth Enhancement Advisory Services LLC’s holdings in Synchrony Financial were worth $3,378,000 at the end of the most recent quarter.

Several other large investors have also recently added to or reduced their stakes in SYF. NewEdge Advisors LLC raised its stake in shares of Synchrony Financial by 8.9% in the 1st quarter. NewEdge Advisors LLC now owns 8,302 shares of the financial services provider’s stock valued at $439,000 after buying an additional 679 shares in the last quarter. Woodline Partners LP raised its position in Synchrony Financial by 36.2% in the first quarter. Woodline Partners LP now owns 35,582 shares of the financial services provider’s stock worth $1,884,000 after purchasing an additional 9,460 shares in the last quarter. Focus Partners Wealth raised its position in Synchrony Financial by 7.7% in the first quarter. Focus Partners Wealth now owns 6,406 shares of the financial services provider’s stock worth $339,000 after purchasing an additional 459 shares in the last quarter. Geneos Wealth Management Inc. lifted its stake in Synchrony Financial by 337.0% during the first quarter. Geneos Wealth Management Inc. now owns 590 shares of the financial services provider’s stock worth $31,000 after purchasing an additional 455 shares during the period. Finally, Sivia Capital Partners LLC boosted its holdings in Synchrony Financial by 56.1% during the second quarter. Sivia Capital Partners LLC now owns 6,062 shares of the financial services provider’s stock valued at $405,000 after purchasing an additional 2,178 shares in the last quarter. Institutional investors and hedge funds own 96.48% of the company’s stock.

Key Headlines Impacting Synchrony Financial

Here are the key news stories impacting Synchrony Financial this week:

• Positive Sentiment: Q4 earnings modestly beat expectations and efficiency improved, driven by margin expansion and buybacks, supporting near‑term earnings credibility. Synchrony (SYF) Q4 Earnings Beat Estimates
• Positive Sentiment: Record purchase volume ($49B) and BNPL contribution indicate demand/portfolio momentum that can support revenue and future loan growth. Synchrony Says BNPL Lifts Sales Without Hurting Cards
• Positive Sentiment: Major sell‑side shops (BTIG, TD Cowen) reaffirmed Buy with ~$95–96 price targets, citing attractive valuation and multi‑year earnings upside — a support for the stock over time. Synchrony Financial: Buy Rating Reaffirmed
• Neutral Sentiment: The company declared a $0.30 quarterly dividend (ex‑div Feb 6), a predictable cash return but modest yield (~1.6%). Synchrony Reports Fourth Quarter 2025 Results; Dividend Announced
• Neutral Sentiment: Management issued FY‑2026 EPS guidance of $9.10–$9.50 (close to Street consensus) and discussed product expansion; guidance implies limited EPS growth in 2026 as investments and credit provisioning offset volume gains. Synchrony Reports Fourth Quarter 2025 Results; Dividend Announced
• Neutral Sentiment: Full Q4 earnings call/transcript provides detail on growth drivers, margins, and risks for active investors wanting management color. Synchrony (SYF) Q4 2025 Earnings Call Transcript
• Negative Sentiment: Revenue slightly missed Street expectations and loan receivables were softer — a near‑term growth headwind that pressured sentiment. SYF misses Q4 CY2025 sales expectations
• Negative Sentiment: Profit was reduced by a restructuring charge and higher costs tied to strategic investments, which, along with planned RSA/capital spending, weigh on near‑term margins. Synchrony Financial profit hit by restructuring charge, higher costs
• Negative Sentiment: Independent commentary flags a “growth at a cost” dynamic: 2025 EPS gains came from margin moves and buybacks, but 2026 outlook is flat due to higher loss provisions and RSA costs; political risk around credit‑rate caps remains a material downside scenario. Synchrony Financial: Growth At A Cost

Wall Street Analyst Weigh In

Several equities research analysts have recently commented on the stock. Barclays boosted their target price on shares of Synchrony Financial from $86.00 to $101.00 and gave the company an “overweight” rating in a research note on Tuesday, January 6th. Wells Fargo & Company upped their price objective on shares of Synchrony Financial from $95.00 to $100.00 and gave the stock an “overweight” rating in a research note on Monday, January 5th. Hsbc Global Res upgraded shares of Synchrony Financial from a “hold” rating to a “strong-buy” rating in a research note on Thursday, October 9th. TD Cowen boosted their target price on Synchrony Financial from $91.00 to $100.00 and gave the stock a “buy” rating in a report on Thursday, January 8th. Finally, JPMorgan Chase & Co. increased their price target on Synchrony Financial from $75.00 to $86.00 and gave the stock a “neutral” rating in a research report on Monday, January 12th. One analyst has rated the stock with a Strong Buy rating, thirteen have given a Buy rating and nine have issued a Hold rating to the company’s stock. Based on data from MarketBeat.com, Synchrony Financial has a consensus rating of “Moderate Buy” and a consensus target price of $87.63.

Synchrony Financial Price Performance

Synchrony Financial stock opened at $73.84 on Wednesday. The company has a current ratio of 1.24, a quick ratio of 1.24 and a debt-to-equity ratio of 0.91. The firm has a market capitalization of $26.60 billion, a P/E ratio of 8.08, a PEG ratio of 0.53 and a beta of 1.43. The business has a 50-day moving average of $80.96 and a 200-day moving average of $75.66. Synchrony Financial has a 1 year low of $40.54 and a 1 year high of $88.77.

Synchrony Financial Announces Dividend

The firm also recently disclosed a quarterly dividend, which will be paid on Tuesday, February 17th. Stockholders of record on Friday, February 6th will be issued a dividend of $0.30 per share. This represents a $1.20 annualized dividend and a dividend yield of 1.6%. The ex-dividend date is Friday, February 6th. Synchrony Financial’s payout ratio is 13.10%.

Synchrony Financial announced that its Board of Directors has initiated a share buyback plan on Wednesday, October 15th that permits the company to repurchase $1.00 billion in outstanding shares. This repurchase authorization permits the financial services provider to purchase up to 3.7% of its shares through open market purchases. Shares repurchase plans are generally an indication that the company’s board believes its shares are undervalued.

Insiders Place Their Bets

In other news, Director Arthur W. Coviello, Jr. sold 8,000 shares of the business’s stock in a transaction on Monday, November 3rd. The shares were sold at an average price of $73.93, for a total value of $591,440.00. Following the sale, the director owned 35,769 shares of the company’s stock, valued at $2,644,402.17. The trade was a 18.28% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, insider Curtis Howse sold 12,086 shares of the business’s stock in a transaction dated Monday, November 3rd. The stock was sold at an average price of $74.02, for a total transaction of $894,605.72. Following the sale, the insider directly owned 108,271 shares in the company, valued at $8,014,219.42. This trade represents a 10.04% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold a total of 55,075 shares of company stock valued at $4,036,892 over the last 90 days. 0.33% of the stock is owned by company insiders.

Synchrony Financial Profile

Synchrony Financial (NYSE: SYF) is a consumer financial services company that specializes in providing point-of-sale financing and private-label, co-branded and branded credit card programs. The company serves as a payments and lending partner to retailers, digital merchants and service providers, offering consumer financing solutions designed to drive customer engagement and sales. Synchrony also operates a direct bank that offers deposit products, including savings accounts and certificates of deposit, which support its funding and customer-facing product suite.

Its core product set includes private-label and co-branded credit cards, general-purpose credit cards, installment loan programs and promotional financing options that are integrated into merchants’ checkout experiences.