Dr. Martens (LON:DOCS) Shares Down 11.6% – Time to Sell?

Dr. Martens plc (LON:DOCS) shares traded down 11.6% during mid-day trading on Tuesday . The stock traded as low as GBX 65 and last traded at GBX 66.90. 9,032,986 shares changed hands during trading, an increase of 342% from the average session volume of 2,043,681 shares. The stock had previously closed at GBX 75.65.

Key Stories Impacting Dr. Martens

Here are the key news stories impacting Dr. Martens this week:

• Positive Sentiment: Berenberg reaffirmed a “buy” rating on DOCS, giving investor confidence that at least one broker sees upside versus the current market price. Berenberg Buy Reaffirmed
• Negative Sentiment: Company says it will scale back discounts going into 2026 to protect margin, but warns this will likely flatten revenue — investors are reacting to the lower top-line outlook and a slower sales backdrop. Flat 2026 Revenue Guidance
• Negative Sentiment: Retail demand deterioration reported: boot sales are slowing as fewer discounts deter shoppers, indicating weaker consumer response to the brand’s reduced promotion strategy. Boot Sales Slow
• Negative Sentiment: Market headlines summarise the impact as a demand shock that has pressured the share price today — the combination of flat guidance and softer sales is the primary driver of the decline. Shares Fall After Demand Drop

Wall Street Analyst Weigh In

A number of equities research analysts have issued reports on DOCS shares. Peel Hunt reiterated a “buy” rating on shares of Dr. Martens in a report on Thursday, November 20th. Berenberg Bank reiterated a “buy” rating on shares of Dr. Martens in a report on Tuesday. Two analysts have rated the stock with a Buy rating and two have given a Hold rating to the stock. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus target price of GBX 6,000.

Dr. Martens Stock Performance

The company has a market capitalization of £634.06 million, a PE ratio of 38.59, a P/E/G ratio of 6.40 and a beta of 0.11. The stock’s 50-day simple moving average is GBX 76.21 and its 200 day simple moving average is GBX 83.39. The company has a debt-to-equity ratio of 127.27, a quick ratio of 1.13 and a current ratio of 2.85.

Dr. Martens (LON:DOCS) last posted its earnings results on Thursday, November 20th. The company reported GBX (0.90) EPS for the quarter. Dr. Martens had a net margin of 7.89% and a return on equity of 18.91%. As a group, research analysts expect that Dr. Martens plc will post 2.5809394 earnings per share for the current fiscal year.

Insiders Place Their Bets

In related news, insider Robert Hanson acquired 96,000 shares of Dr. Martens stock in a transaction dated Friday, December 5th. The stock was acquired at an average price of GBX 79 per share, for a total transaction of £75,840. Insiders have purchased a total of 97,130 shares of company stock worth $7,673,816 over the last 90 days. 2.79% of the stock is currently owned by company insiders.

About Dr. Martens

Founded in 1960, Dr. Martens is an iconic British brand with a global presence. “Docs” or “DMs” were originally
produced for their durability for workers, before being adopted by diverse youth subcultures and associated musical
movements. Today, Dr. Martens has transcended its roots while still celebrating its proud history. It operates in over
60 countries and employs over 3,650 people worldwide. Its operations are split across both Direct-to-Consumer and
wholesale channels, and in addition to its world-renowned “1460” boot its product segments span shoes including the
1461 shoe and Adrian loafer, sandals including the Zebzag mule, Kids ranges, as well as a growing line of bags and
accessories.

The Company successfully listed on the main market of the London Stock Exchange on 29 January 2021 (DOCS.L) and
is a constituent of the FTSE 250 index.