Harley-Davidson (NYSE:HOG) Sets New 12-Month Low – Should You Sell?

Shares of Harley-Davidson, Inc. (NYSE:HOG) reached a new 52-week low during trading on Tuesday . The company traded as low as $19.77 and last traded at $19.86, with a volume of 296445 shares. The stock had previously closed at $20.02.

Analyst Upgrades and Downgrades

A number of brokerages have commented on HOG. Weiss Ratings reiterated a “hold (c-)” rating on shares of Harley-Davidson in a research report on Thursday. UBS Group decreased their target price on shares of Harley-Davidson from $28.00 to $27.00 and set a “neutral” rating on the stock in a research report on Thursday, November 13th. Loop Capital assumed coverage on shares of Harley-Davidson in a research report on Tuesday, November 25th. They set a “hold” rating and a $21.00 price target for the company. Zacks Research upgraded Harley-Davidson from a “strong sell” rating to a “hold” rating in a report on Wednesday, November 26th. Finally, Citigroup dropped their target price on Harley-Davidson from $28.00 to $23.00 and set a “neutral” rating for the company in a report on Wednesday, January 14th. Two equities research analysts have rated the stock with a Buy rating, six have assigned a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat, the stock presently has an average rating of “Hold” and an average target price of $27.00.

Harley-Davidson Stock Down 0.3%

The firm has a market cap of $2.36 billion, a P/E ratio of 4.84, a P/E/G ratio of 0.50 and a beta of 1.37. The firm’s fifty day moving average is $21.81 and its 200 day moving average is $25.10. The company has a debt-to-equity ratio of 0.88, a quick ratio of 2.36 and a current ratio of 2.51.

Harley-Davidson (NYSE:HOG) last issued its quarterly earnings data on Tuesday, November 4th. The company reported $3.10 EPS for the quarter, beating analysts’ consensus estimates of $1.38 by $1.72. Harley-Davidson had a return on equity of 15.19% and a net margin of 11.37%.The firm had revenue of $1.34 billion for the quarter, compared to analyst estimates of $1.01 billion. As a group, equities research analysts anticipate that Harley-Davidson, Inc. will post 3.44 earnings per share for the current fiscal year.

Harley-Davidson Dividend Announcement

The company also recently declared a quarterly dividend, which was paid on Monday, December 22nd. Shareholders of record on Tuesday, December 9th were issued a dividend of $0.18 per share. The ex-dividend date was Tuesday, December 9th. This represents a $0.72 annualized dividend and a yield of 3.6%. Harley-Davidson’s dividend payout ratio (DPR) is presently 17.48%.

Hedge Funds Weigh In On Harley-Davidson

A number of hedge funds have recently bought and sold shares of the company. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. raised its position in shares of Harley-Davidson by 62.1% in the 1st quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 86,436 shares of the company’s stock worth $2,183,000 after acquiring an additional 33,097 shares in the last quarter. Empowered Funds LLC lifted its stake in Harley-Davidson by 18.3% in the first quarter. Empowered Funds LLC now owns 17,560 shares of the company’s stock valued at $443,000 after buying an additional 2,712 shares during the period. Geneos Wealth Management Inc. boosted its holdings in shares of Harley-Davidson by 153.8% during the 1st quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company’s stock worth $53,000 after buying an additional 1,278 shares in the last quarter. Wealth Enhancement Advisory Services LLC increased its stake in shares of Harley-Davidson by 3.9% in the 2nd quarter. Wealth Enhancement Advisory Services LLC now owns 16,129 shares of the company’s stock valued at $412,000 after acquiring an additional 607 shares in the last quarter. Finally, GAMMA Investing LLC boosted its stake in Harley-Davidson by 282.9% during the second quarter. GAMMA Investing LLC now owns 8,880 shares of the company’s stock worth $210,000 after acquiring an additional 6,561 shares in the last quarter. Institutional investors own 85.10% of the company’s stock.

Harley-Davidson Company Profile

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.