Royal Bank Of Canada Reaffirms “Buy” Rating for Amazon.com (NASDAQ:AMZN)

Amazon.com (NASDAQ:AMZN)‘s stock had its “buy” rating restated by investment analysts at Royal Bank Of Canada in a research report issued on Monday,MarketScreener reports.

A number of other equities analysts have also weighed in on AMZN. Scotiabank boosted their price objective on shares of Amazon.com from $275.00 to $300.00 and gave the company an “outperform” rating in a research report on Tuesday, January 20th. JMP Securities set a $300.00 target price on shares of Amazon.com in a research note on Friday, October 31st. Cantor Fitzgerald set a $260.00 price target on Amazon.com and gave the company an “overweight” rating in a report on Thursday, January 8th. The Goldman Sachs Group increased their price target on Amazon.com from $290.00 to $300.00 and gave the stock a “buy” rating in a research note on Wednesday, January 14th. Finally, Arete Research lifted their price objective on Amazon.com from $264.00 to $283.00 and gave the company a “buy” rating in a research report on Wednesday, January 21st. One investment analyst has rated the stock with a Strong Buy rating, fifty-four have assigned a Buy rating and four have issued a Hold rating to the stock. According to data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average price target of $295.86.

Amazon.com Stock Up 2.1%

Shares of NASDAQ:AMZN opened at $239.16 on Monday. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14. Amazon.com has a 52-week low of $161.38 and a 52-week high of $258.60. The stock’s fifty day simple moving average is $231.68 and its 200-day simple moving average is $229.12. The company has a market capitalization of $2.56 trillion, a P/E ratio of 33.78, a P/E/G ratio of 1.50 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, topping analysts’ consensus estimates of $1.57 by $0.38. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The firm had revenue of $180.17 billion during the quarter, compared to analysts’ expectations of $177.53 billion. During the same quarter last year, the business posted $1.43 EPS. The firm’s quarterly revenue was up 13.4% compared to the same quarter last year. As a group, equities research analysts forecast that Amazon.com will post 6.31 earnings per share for the current fiscal year.

Insider Buying and Selling

In other news, Director Jonathan Rubinstein sold 8,173 shares of Amazon.com stock in a transaction dated Friday, October 31st. The stock was sold at an average price of $250.03, for a total value of $2,043,495.19. Following the transaction, the director directly owned 80,030 shares of the company’s stock, valued at $20,009,900.90. The trade was a 9.27% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at this link. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the stock in a transaction that occurred on Thursday, November 20th. The stock was sold at an average price of $226.61, for a total transaction of $280,316.57. Following the sale, the director directly owned 26,148 shares of the company’s stock, valued at approximately $5,925,398.28. This trade represents a 4.52% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last quarter, insiders sold 79,734 shares of company stock worth $18,534,017. Corporate insiders own 10.80% of the company’s stock.

Hedge Funds Weigh In On Amazon.com

A number of hedge funds have recently made changes to their positions in AMZN. Fairway Wealth LLC raised its holdings in shares of Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after buying an additional 60 shares during the period. Sellwood Investment Partners LLC purchased a new position in Amazon.com in the 3rd quarter worth approximately $27,000. Maryland Capital Advisors Inc. grew its position in Amazon.com by 81.9% in the second quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock valued at $46,000 after acquiring an additional 95 shares in the last quarter. Bridge Generations Wealth Management LLC raised its stake in shares of Amazon.com by 2,330.0% during the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock valued at $53,000 after purchasing an additional 233 shares during the period. Finally, Cooksen Wealth LLC raised its stake in shares of Amazon.com by 23.5% during the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after purchasing an additional 47 shares during the period. Hedge funds and other institutional investors own 72.20% of the company’s stock.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: High-profile bullish commentary and price-target upgrades are lifting sentiment: Jim Cramer publicly called AMZN a “buy” amid the latest round of planned layoffs, and TD Cowen has raised its price target (recently to $315), framing Amazon as attractive on ad and AWS recovery themes. Jim Cramer Says ‘Buy’ Amazon
• Positive Sentiment: Advertising and cloud momentum: surveys and analyst notes point to stronger ad demand and accelerating AWS growth, which underpin margin recovery and long-term revenue upside. Amazon Expands in Digital Advertising
• Neutral Sentiment: Wall Street price-target and one-year forecasts remain mixed but generally optimistic, creating volatile intra-day flows as investors trade around differing analyst scenarios. Amazon Stock Price Prediction for 2026
• Neutral Sentiment: Retail chatter and popularity on platforms like Robinhood/Reddit remain noteworthy but mixed — useful for short-term flows rather than fundamental direction. TipRanks: Amazon Divides Investors as AI Bets Soar
• Negative Sentiment: Job-cut headlines and Amazon’s planned multibillion-dollar AI investment (~$35B) are creating investor worry: higher near-term costs and restructuring risk could pressure margins and trigger negative retail sentiment. Amazon Shares Stall as Job Cuts Loom Against $35B AI Spending
• Negative Sentiment: Tariff-related price spikes on e-commerce items raise short-term sales/competitive risk and could squeeze margins or slow volume in affected categories. Amazon E-Commerce Faces Tariff-Related Price Spikes

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.