ServiceNow’s (NOW) Buy Rating Reiterated at BTIG Research

BTIG Research reaffirmed their buy rating on shares of ServiceNow (NYSE:NOW) in a research note issued to investors on Thursday morning, MarketBeat.com reports. BTIG Research currently has a $200.00 target price on the information technology services provider’s stock.

A number of other research analysts also recently issued reports on NOW. DZ Bank upgraded ServiceNow to a “strong-buy” rating in a research note on Thursday, December 18th. Arete Research set a $200.00 price target on shares of ServiceNow in a report on Tuesday, January 6th. Citigroup reiterated a “buy” rating on shares of ServiceNow in a report on Monday, January 12th. Zacks Research downgraded ServiceNow from a “strong-buy” rating to a “hold” rating in a report on Tuesday, November 11th. Finally, Piper Sandler reaffirmed an “overweight” rating and issued a $200.00 price objective (down previously from $230.00) on shares of ServiceNow in a report on Monday, January 5th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, six have issued a Hold rating and two have assigned a Sell rating to the stock. According to MarketBeat.com, ServiceNow presently has an average rating of “Moderate Buy” and a consensus target price of $204.24.

ServiceNow Stock Up 3.5%

ServiceNow stock opened at $133.09 on Thursday. The firm has a market cap of $138.20 billion, a price-to-earnings ratio of 80.47, a PEG ratio of 2.29 and a beta of 0.98. The stock has a fifty day simple moving average of $153.50 and a two-hundred day simple moving average of $173.09. ServiceNow has a 12 month low of $123.78 and a 12 month high of $239.62. The company has a current ratio of 1.06, a quick ratio of 1.06 and a debt-to-equity ratio of 0.13.

Insiders Place Their Bets

In other news, insider Jacqueline P. Canney sold 470 shares of the stock in a transaction that occurred on Tuesday, November 18th. The shares were sold at an average price of $165.42, for a total value of $77,745.52. Following the sale, the insider directly owned 15,135 shares in the company, valued at $2,503,571.16. This represents a 3.01% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Also, Director Lawrence Jackson sold 1,325 shares of ServiceNow stock in a transaction dated Friday, November 28th. The shares were sold at an average price of $162.04, for a total value of $214,708.30. Following the completion of the sale, the director owned 1,615 shares of the company’s stock, valued at $261,701.06. This trade represents a 45.07% decrease in their position. The SEC filing for this sale provides additional information. Over the last quarter, insiders have sold 15,310 shares of company stock valued at $2,533,585. Corporate insiders own 0.34% of the company’s stock.

Hedge Funds Weigh In On ServiceNow

Several hedge funds and other institutional investors have recently made changes to their positions in NOW. Kilter Group LLC purchased a new stake in ServiceNow during the 2nd quarter worth $25,000. IAG Wealth Partners LLC increased its stake in ServiceNow by 200.0% in the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock valued at $25,000 after buying an additional 18 shares during the period. Noble Wealth Management PBC raised its stake in shares of ServiceNow by 400.0% during the 4th quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 128 shares in the last quarter. Lodestone Wealth Management LLC bought a new stake in ServiceNow during the fourth quarter worth approximately $26,000. Finally, Albion Financial Group UT boosted its holdings in ServiceNow by 400.0% during the fourth quarter. Albion Financial Group UT now owns 170 shares of the information technology services provider’s stock valued at $26,000 after acquiring an additional 136 shares during the period. Institutional investors and hedge funds own 87.18% of the company’s stock.

ServiceNow News Summary

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced a strategic tie-up with OpenAI to run agentic AI across enterprise workflows — a clear signal that ServiceNow is embedding advanced generative AI into its platform, which supports upside to future product adoption and revenue if enterprise customers deploy these agents. ServiceNow Taps OpenAI to Run Agentic AI Across Enterprise Workflows
• Positive Sentiment: Coverage highlights ServiceNow positioning itself as the “control layer” for enterprise AI execution — framing the company as essential infrastructure for deploying and orchestrating AI at scale, which supports a longer-term revenue narrative. ServiceNow positions itself as the control layer for enterprise AI execution
• Positive Sentiment: ServiceNow expanded partner and channel programs (Build, global partner enhancements, channel AI emphasis) to accelerate AI-agent innovation and go-to-market — these moves can boost ecosystem-led sales and faster customer implementations. ServiceNow Beefs Up Channel Program With AI Emphasis
• Positive Sentiment: Partner wins and integrations (Action1 CMDB sync/patch management; CoreX SPM play) show continued partner traction that can drive incremental deployments. These tactical collaborations support near-term customer momentum. Action1 Partners with ServiceNow to Deliver Real-Time CMDB Synchronization and Autonomous Patch Management
• Positive Sentiment: BTIG reaffirmed a “buy” rating with a $200 target, reiterating bullish views on traction (Now Assist, AI features) — supportive analyst backing that can attract buyers. ServiceNow continues to see strong traction with Now Assist says BTIG
• Neutral Sentiment: Market/press notes and attention pieces explain the intraday move and provide context on volume and recent price action — useful for sentiment but not new fundamental data. ServiceNow (NOW) Stock Is Up, What You Need To Know
• Neutral Sentiment: Zacks pieces summarize Wall Street estimates and the range of analyst views ahead of/after Q4 — these previews set expectations but outcomes will hinge on the actual quarterly report. Curious about ServiceNow (NOW) Q4 Performance? Explore Wall Street Estimates for Key Metrics
• Negative Sentiment: Jefferies cut its price target from $230 to $175 (still a buy) — the lower target reduces some upside expectations and reflects more conservative near-term assumptions. Jefferies price target cut
• Negative Sentiment: Citigroup also trimmed its target (from $250.60 to $235) while keeping a buy — multiple target cuts suggest analysts are reassessing near-term growth or margin assumptions. Citigroup price target cut
• Negative Sentiment: Mizuho lowered expectations for NOW — another cautionary datapoint that may pressure sentiment until ServiceNow reports definitive quarterly results. Mizuho Has Lowered Expectations for ServiceNow

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.