Procter & Gamble (NYSE:PG) Upgraded to Overweight at JPMorgan Chase & Co.

Procter & Gamble (NYSE:PG) was upgraded by investment analysts at JPMorgan Chase & Co. from a “neutral” rating to an “overweight” rating in a research note issued to investors on Friday, Marketbeat.com reports. The brokerage presently has a $165.00 price objective on the stock, up from their prior price objective of $157.00. JPMorgan Chase & Co.‘s price objective would indicate a potential upside of 10.09% from the company’s previous close.

Several other research firms have also issued reports on PG. Deutsche Bank Aktiengesellschaft lowered their price target on Procter & Gamble from $176.00 to $171.00 and set a “buy” rating for the company in a research report on Monday, December 8th. Barclays set a $155.00 target price on shares of Procter & Gamble in a report on Friday, January 16th. Bank of America dropped their target price on shares of Procter & Gamble from $180.00 to $174.00 and set a “buy” rating on the stock in a research note on Wednesday, October 8th. TD Cowen reissued a “buy” rating on shares of Procter & Gamble in a research report on Thursday, January 8th. Finally, Morgan Stanley set a $175.00 price objective on Procter & Gamble in a research report on Monday, October 27th. Fourteen investment analysts have rated the stock with a Buy rating and seven have issued a Hold rating to the company. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus target price of $166.37.

Procter & Gamble Price Performance

Shares of PG opened at $149.88 on Friday. The firm’s 50-day simple moving average is $144.67 and its two-hundred day simple moving average is $150.66. Procter & Gamble has a fifty-two week low of $137.62 and a fifty-two week high of $179.99. The stock has a market cap of $350.23 billion, a PE ratio of 21.88, a price-to-earnings-growth ratio of 4.94 and a beta of 0.39. The company has a debt-to-equity ratio of 0.46, a quick ratio of 0.51 and a current ratio of 0.71.

Procter & Gamble (NYSE:PG) last posted its quarterly earnings results on Thursday, January 22nd. The company reported $1.88 earnings per share for the quarter, topping the consensus estimate of $1.86 by $0.02. The company had revenue of $22.21 billion for the quarter, compared to the consensus estimate of $22.36 billion. Procter & Gamble had a return on equity of 32.63% and a net margin of 19.74%.The firm’s quarterly revenue was up 1.5% compared to the same quarter last year. During the same quarter in the prior year, the business posted $1.88 EPS. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. Analysts anticipate that Procter & Gamble will post 6.91 earnings per share for the current fiscal year.

Insider Buying and Selling at Procter & Gamble

In related news, CAO Matthew W. Janzaruk sold 725 shares of the firm’s stock in a transaction that occurred on Thursday, October 30th. The shares were sold at an average price of $149.57, for a total value of $108,438.25. Following the transaction, the chief accounting officer owned 979 shares of the company’s stock, valued at approximately $146,429.03. This trade represents a 42.55% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which can be accessed through this link. 0.20% of the stock is owned by company insiders.

Institutional Inflows and Outflows

Several institutional investors have recently added to or reduced their stakes in PG. Orca Investment Management LLC lifted its position in shares of Procter & Gamble by 2.0% during the 2nd quarter. Orca Investment Management LLC now owns 3,238 shares of the company’s stock valued at $516,000 after buying an additional 64 shares in the last quarter. Access Financial Services Inc. lifted its stake in shares of Procter & Gamble by 0.6% during the 2nd quarter. Access Financial Services Inc. now owns 10,889 shares of the company’s stock valued at $1,735,000 after buying an additional 65 shares in the last quarter. Sovereign Financial Group Inc. increased its stake in Procter & Gamble by 1.1% in the 2nd quarter. Sovereign Financial Group Inc. now owns 5,823 shares of the company’s stock worth $928,000 after buying an additional 65 shares in the last quarter. WP Advisors LLC raised its holdings in Procter & Gamble by 4.9% during the second quarter. WP Advisors LLC now owns 1,405 shares of the company’s stock valued at $224,000 after acquiring an additional 66 shares during the period. Finally, Trilogy Capital Inc. lifted its position in shares of Procter & Gamble by 1.1% in the fourth quarter. Trilogy Capital Inc. now owns 6,289 shares of the company’s stock valued at $901,000 after acquiring an additional 67 shares in the last quarter. 65.77% of the stock is currently owned by institutional investors.

More Procter & Gamble News

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Q2 beat on EPS and company maintained full‑year outlook — management reported $1.88 core EPS (small beat) and reaffirmed FY2026 guidance, supporting the case that cash returns and profitability remain intact. Procter & Gamble Posts Flat Q2 Results, Maintains 2026 Outlook
• Positive Sentiment: Bullish note arguing PG has “confirmed a bottom” — MarketBeat highlights long‑term dividend reliability, ongoing buybacks and that the stock is trading near historically attractive valuation levels for income investors. Procter & Gamble Confirms a Bottom—Time to Start Compounding?
• Positive Sentiment: Unusual options activity — investors bought a large block of calls (≈241,443 contracts), a multi‑hundred percent jump versus normal volumes, signaling speculative or hedged bullish positioning that can amplify upside on positive follow‑through.
• Neutral Sentiment: Product & innovation push — P&G is leaning into premium products (e.g., silk‑fiber Pampers in China) and R&D (new razor system reports) to counter weak volumes; these are longer‑lead drivers of growth rather than immediate earnings fixes. Silk in diapers? P&G’s unusual plan to boost sales in China
• Neutral Sentiment: Management emphasizes data & tech-led reinvention — CEO comments about leveraging data/technology signal cost and margin initiatives that could help results over the next several quarters, but benefits will be gradual. Procter & Gamble Says Data and Technology Will Support Company’s Reinvention
• Negative Sentiment: Revenue and organic sales missed/flat — total revenue came in below consensus and organic sales were essentially flat as pricing offset volume declines; weaker demand in razors and diapers is a key near‑term headwind. Procter & Gamble misses revenue estimates due to slower US growth
• Negative Sentiment: Management warning on consumer and geopolitical backdrop — execs cautioned about a challenging consumer environment and geopolitics, which, together with slightly conservative FY EPS guidance (range 6.83–7.09 vs. consensus ~6.97), is fueling investor caution. Procter & Gamble falls after warning of challenging consumer and geopolitical environment

Procter & Gamble Company Profile

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.