ServiceNow (NYSE:NOW) Given New $235.00 Price Target at Citigroup

ServiceNow (NYSE:NOW) had its price target dropped by research analysts at Citigroup from $250.60 to $235.00 in a note issued to investors on Thursday,Benzinga reports. The firm presently has a “buy” rating on the information technology services provider’s stock. Citigroup’s price target suggests a potential upside of 83.28% from the company’s current price.

Several other equities research analysts also recently issued reports on the company. DA Davidson set a $220.00 price objective on ServiceNow and gave the company a “buy” rating in a report on Tuesday, December 16th. Capital One Financial cut their price target on shares of ServiceNow from $188.00 to $161.00 and set an “overweight” rating on the stock in a research note on Friday, January 16th. The Goldman Sachs Group lowered shares of ServiceNow from a “buy” rating to a “sell” rating in a research note on Monday, January 12th. Royal Bank Of Canada restated an “outperform” rating and issued a $195.00 price objective (down previously from $240.00) on shares of ServiceNow in a report on Monday, January 5th. Finally, KeyCorp reiterated an “underweight” rating on shares of ServiceNow in a report on Friday, January 9th. Two analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, five have assigned a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average price target of $210.69.

ServiceNow Price Performance

NOW traded up $2.92 during trading on Thursday, reaching $128.22. The company’s stock had a trading volume of 7,839,844 shares, compared to its average volume of 11,990,545. The company has a market cap of $133.14 billion, a price-to-earnings ratio of 77.50, a PEG ratio of 2.16 and a beta of 0.98. The firm has a fifty day simple moving average of $155.06 and a two-hundred day simple moving average of $174.14. ServiceNow has a 1 year low of $123.78 and a 1 year high of $239.62. The company has a quick ratio of 1.06, a current ratio of 1.06 and a debt-to-equity ratio of 0.13.

Insider Transactions at ServiceNow

In other news, insider Paul Fipps sold 1,525 shares of the firm’s stock in a transaction on Tuesday, November 18th. The shares were sold at an average price of $163.51, for a total value of $249,352.75. Following the completion of the sale, the insider owned 2,705 shares in the company, valued at approximately $442,294.55. This trade represents a 36.05% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the business’s stock in a transaction dated Friday, November 14th. The stock was sold at an average price of $168.50, for a total transaction of $235,894.40. Following the transaction, the insider owned 25,270 shares in the company, valued at approximately $4,257,893.92. This trade represents a 5.25% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 15,310 shares of company stock valued at $2,533,585 over the last three months. 0.34% of the stock is owned by corporate insiders.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently added to or reduced their stakes in NOW. Highline Wealth Partners LLC raised its holdings in shares of ServiceNow by 1.8% in the second quarter. Highline Wealth Partners LLC now owns 623 shares of the information technology services provider’s stock worth $640,000 after acquiring an additional 11 shares during the last quarter. Richardson Financial Services Inc. increased its position in ServiceNow by 50.0% during the 2nd quarter. Richardson Financial Services Inc. now owns 33 shares of the information technology services provider’s stock worth $33,000 after purchasing an additional 11 shares in the last quarter. Brady Martz Wealth Solutions LLC increased its position in ServiceNow by 1.3% during the 3rd quarter. Brady Martz Wealth Solutions LLC now owns 842 shares of the information technology services provider’s stock worth $775,000 after purchasing an additional 11 shares in the last quarter. Magnus Financial Group LLC raised its stake in ServiceNow by 1.9% in the 3rd quarter. Magnus Financial Group LLC now owns 589 shares of the information technology services provider’s stock valued at $542,000 after purchasing an additional 11 shares during the last quarter. Finally, Avidian Wealth Enterprises LLC lifted its holdings in ServiceNow by 2.5% in the 3rd quarter. Avidian Wealth Enterprises LLC now owns 453 shares of the information technology services provider’s stock valued at $417,000 after purchasing an additional 11 shares in the last quarter. 87.18% of the stock is currently owned by institutional investors and hedge funds.

Key ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow expanded and redesigned its global Partner Program to accelerate AI agent innovation — a strategic push that should help drive enterprise adoption of agentic workflows and create new revenue channels. ServiceNow enhances global Partner Program to accelerate AI agent innovation
• Positive Sentiment: ServiceNow unveiled a Build partner program and beefed up its channel program with an AI emphasis — moves that deepen reseller/ISV engagement for Now Platform AI agents. ServiceNow Beefs Up Channel Program With AI Emphasis
• Positive Sentiment: ServiceNow is partnering with OpenAI to run agentic AI across enterprise workflows — a high-profile tie-up that can accelerate product differentiation in generative AI-led workflow automation. ServiceNow Taps OpenAI to Run Agentic AI Across Enterprise Workflows
• Positive Sentiment: BTIG reaffirmed a “buy” and set a $200 price target — a bullish analyst call that can support investor confidence and buying interest. BTIG reiterates buy on ServiceNow
• Positive Sentiment: Channel/ISV activity includes partners like Action1 delivering CMDB sync and autonomous patching on ServiceNow — incremental product integrations that can deepen stickiness. Action1 Partners with ServiceNow
• Neutral Sentiment: Jim Cramer mentioned ServiceNow’s earnings on-air, bringing attention but not a clear directional signal on fundamentals. Jim Cramer Mentions ServiceNow (coverage)
• Neutral Sentiment: Retail/institutional interest ticked up — Zacks notes ServiceNow is heavily searched by investors, which can increase short-term volatility. Investors Heavily Search ServiceNow
• Neutral Sentiment: Prominent individual investor buying: Malcolm Ethridge was reported adding to his ServiceNow position — a vote of confidence from a smaller investor perspective. Trade Tracker: Malcolm Ethridge buys more ServiceNow
• Negative Sentiment: Some sell-side firms trimmed price targets (BMO cut to $175; Mizuho trimmed to $190) — price-target reductions can pressure sentiment even when ratings remain “outperform.” BMO lowers price target on ServiceNow
• Negative Sentiment: Coverage notes and retrospectives (e.g., The Motley Fool) highlight that ServiceNow underperformed in 2025 despite positive product moves — a reminder that execution and valuation concerns remain risks. Why Stock-Split Stock ServiceNow Slumped in 2025

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.