Netflix (NASDAQ:NFLX) Price Target Cut to $106.00 by Analysts at HSBC

Netflix (NASDAQ:NFLX) had its price target dropped by equities researchers at HSBC from $107.00 to $106.00 in a research report issued to clients and investors on Wednesday,MarketScreener reports. The firm presently has a “buy” rating on the Internet television network’s stock. HSBC’s price objective would indicate a potential upside of 26.16% from the stock’s current price.

A number of other research firms have also recently issued reports on NFLX. Redburn Partners set a $120.00 price target on shares of Netflix in a research note on Wednesday. Cfra Research downgraded shares of Netflix from a “strong-buy” rating to a “hold” rating in a research note on Monday, January 5th. BMO Capital Markets cut their price objective on shares of Netflix from $143.00 to $135.00 and set an “outperform” rating for the company in a report on Wednesday. Morgan Stanley set a $110.00 price target on shares of Netflix and gave the company an “overweight” rating in a research report on Wednesday. Finally, Guggenheim reduced their price objective on shares of Netflix from $145.00 to $130.00 and set a “buy” rating on the stock in a report on Wednesday. Two analysts have rated the stock with a Strong Buy rating, thirty-one have assigned a Buy rating, fourteen have assigned a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $121.52.

Netflix Stock Performance

Shares of NFLX stock opened at $84.02 on Wednesday. The company has a debt-to-equity ratio of 0.56, a current ratio of 1.33 and a quick ratio of 1.33. The business has a fifty day moving average of $97.95 and a 200 day moving average of $112.22. The firm has a market capitalization of $356.02 billion, a price-to-earnings ratio of 35.05 and a beta of 1.71. Netflix has a 1 year low of $81.27 and a 1 year high of $134.12.

Netflix (NASDAQ:NFLX) last issued its earnings results on Tuesday, January 20th. The Internet television network reported $0.56 EPS for the quarter, beating analysts’ consensus estimates of $0.55 by $0.01. Netflix had a return on equity of 41.86% and a net margin of 24.05%.The firm had revenue of $12.05 billion for the quarter, compared to analyst estimates of $11.97 billion. During the same quarter in the prior year, the firm earned $4.27 earnings per share. Netflix’s revenue for the quarter was up 17.6% on a year-over-year basis. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. As a group, research analysts expect that Netflix will post 24.58 earnings per share for the current year.

Insider Transactions at Netflix

In related news, insider Cletus R. Willems sold 2,380 shares of the firm’s stock in a transaction dated Thursday, November 6th. The stock was sold at an average price of $110.03, for a total transaction of $261,878.54. The transaction was disclosed in a document filed with the SEC, which is available at this link. Also, Director Bradford L. Smith sold 31,790 shares of the company’s stock in a transaction that occurred on Thursday, January 15th. The stock was sold at an average price of $88.86, for a total value of $2,824,859.40. Following the sale, the director owned 79,690 shares of the company’s stock, valued at $7,081,253.40. This trade represents a 28.52% decrease in their position. The SEC filing for this sale provides additional information. Over the last quarter, insiders sold 1,653,599 shares of company stock worth $173,141,263. Insiders own 1.37% of the company’s stock.

Hedge Funds Weigh In On Netflix

A number of large investors have recently bought and sold shares of NFLX. Nordea Investment Management AB boosted its holdings in Netflix by 886.6% in the 4th quarter. Nordea Investment Management AB now owns 9,667,997 shares of the Internet television network’s stock valued at $902,798,000 after purchasing an additional 8,688,113 shares in the last quarter. Norges Bank acquired a new position in Netflix during the second quarter worth $7,929,645,000. Assenagon Asset Management S.A. lifted its holdings in Netflix by 983.1% in the fourth quarter. Assenagon Asset Management S.A. now owns 6,234,314 shares of the Internet television network’s stock valued at $584,529,000 after acquiring an additional 5,658,740 shares during the period. Laurel Wealth Advisors LLC grew its stake in shares of Netflix by 128,553.9% during the 2nd quarter. Laurel Wealth Advisors LLC now owns 4,881,129 shares of the Internet television network’s stock worth $6,536,466,000 after purchasing an additional 4,877,335 shares during the period. Finally, Aberdeen Group plc increased its holdings in shares of Netflix by 878.7% in the 4th quarter. Aberdeen Group plc now owns 3,243,837 shares of the Internet television network’s stock valued at $304,142,000 after purchasing an additional 2,912,392 shares in the last quarter. Hedge funds and other institutional investors own 80.93% of the company’s stock.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Q4 beat and subscriber strength — Netflix reported EPS slightly above consensus and revenue roughly in line while topping ~325M paid subscribers, showing the core streaming business still growing. Article Title
• Positive Sentiment: Ad revenue momentum — Management said advertising revenue exceeded ~$1.5B in 2025, supporting a diversified monetization path beyond subscriptions. Article Title
• Neutral Sentiment: All‑cash WBD amendment — Netflix converted its WBD bid to an all‑cash structure (same headline price), which can speed shareholder voting and removes stock‑contingent risk, but concentrates cash needs on Netflix. Article Title
• Neutral Sentiment: Analyst views mixed with lowered targets — Several firms kept Buy/Overweight ratings but trimmed price targets, reflecting confidence in long‑term fundamentals alongside deal and margin uncertainty. Article Title
• Negative Sentiment: Disappointing near‑term guidance — Q1 EPS guidance came in below many Street forecasts, which triggered selling despite the quarter’s beat. Article Title
• Negative Sentiment: Share‑buyback paused to fund WBD — Management paused repurchases to conserve cash for the Warner transaction, removing a shareholder‑friendly use of cash and raising near‑term return concerns. Article Title
• Negative Sentiment: Higher content spend & margin pressure — Netflix plans to increase program spending (~10% in 2026), which could compress near‑term margins as it pushes growth and integration of WBD assets. Article Title
• Negative Sentiment: Capital structure and insider activity concerns — Reports of additional debt financing for the WBD bid and recent insider sales added to investor wariness, amplified by broader market risk‑off headlines. Article Title • Insider Trade

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.