OneAscent Financial Services LLC Trims Stock Position in Amazon.com, Inc. $AMZN

OneAscent Financial Services LLC trimmed its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 75.9% during the 3rd quarter, according to the company in its most recent Form 13F filing with the SEC. The fund owned 8,500 shares of the e-commerce giant’s stock after selling 26,796 shares during the quarter. OneAscent Financial Services LLC’s holdings in Amazon.com were worth $1,866,000 at the end of the most recent reporting period.

Other institutional investors have also modified their holdings of the company. Wilson Asset Management International PTY Ltd. acquired a new stake in Amazon.com during the 2nd quarter worth approximately $11,102,000. ARK Investment Management LLC lifted its holdings in shares of Amazon.com by 8.3% during the second quarter. ARK Investment Management LLC now owns 1,140,494 shares of the e-commerce giant’s stock worth $250,213,000 after purchasing an additional 86,978 shares during the period. Buckhead Capital Management LLC grew its position in Amazon.com by 16.1% in the 2nd quarter. Buckhead Capital Management LLC now owns 28,407 shares of the e-commerce giant’s stock valued at $6,232,000 after buying an additional 3,948 shares during the last quarter. Border to Coast Pensions Partnership Ltd increased its stake in Amazon.com by 6.0% in the 2nd quarter. Border to Coast Pensions Partnership Ltd now owns 1,136,311 shares of the e-commerce giant’s stock valued at $249,295,000 after buying an additional 63,924 shares during the period. Finally, Alpha Wealth Funds LLC raised its position in Amazon.com by 172.8% during the 2nd quarter. Alpha Wealth Funds LLC now owns 3,012 shares of the e-commerce giant’s stock worth $667,000 after buying an additional 1,908 shares during the last quarter. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Amazon.com Stock Down 3.4%

AMZN opened at $231.00 on Wednesday. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01. The company has a market cap of $2.47 trillion, a price-to-earnings ratio of 32.63, a PEG ratio of 1.50 and a beta of 1.37. Amazon.com, Inc. has a one year low of $161.38 and a one year high of $258.60. The business’s fifty day moving average is $231.91 and its two-hundred day moving average is $228.84.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.57 by $0.38. The business had revenue of $180.17 billion during the quarter, compared to the consensus estimate of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The business’s revenue was up 13.4% on a year-over-year basis. During the same quarter in the previous year, the company posted $1.43 EPS. Analysts anticipate that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Analysts Set New Price Targets

AMZN has been the topic of a number of recent analyst reports. Stifel Nicolaus boosted their price target on shares of Amazon.com from $269.00 to $295.00 and gave the stock a “buy” rating in a research note on Friday, October 31st. Wall Street Zen cut Amazon.com from a “buy” rating to a “hold” rating in a research report on Saturday, January 10th. BNP Paribas started coverage on Amazon.com in a report on Monday, November 24th. They issued an “outperform” rating for the company. Desjardins upped their price objective on Amazon.com to $218.00 in a report on Monday, December 8th. Finally, Morgan Stanley reiterated an “overweight” rating and issued a $315.00 price objective (up previously from $300.00) on shares of Amazon.com in a research report on Friday, October 31st. One analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and four have issued a Hold rating to the company’s stock. Based on data from MarketBeat, Amazon.com has an average rating of “Moderate Buy” and an average target price of $296.41.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analyst upgrades and higher price targets — several firms have raised targets or reiterated bullish ratings (Scotiabank bumped its PT to $300; other shops keep AMZN as a top pick), offering a multi‑month upside case if AWS/AI momentum continues. Scotiabank adjusts PT on Amazon to $300
• Positive Sentiment: AI / AWS bullish narrative — analysts (e.g., Bernstein) and social chatter highlight AWS revenue acceleration and AI workloads as high‑margin growth drivers that could re‑rate the stock over 2026. Amazon seen as strong AI bull case (Bernstein)
• Positive Sentiment: Options/pricing signals show potential contrarian upside — high near‑term put yields suggest hedging demand and a possible oversold setup ahead of earnings, which some traders read as an opportunity for a post‑earnings rally. Is Amazon Too Cheap Ahead of Earnings? (Barchart)
• Positive Sentiment: Product and commerce expansion — operational moves like Dash Cart payment upgrades and UK quick‑commerce pilots support longer‑term retail convenience gains that could improve margins/retention over time. Amazon adds more payment options to Dash Cart
• Neutral Sentiment: Near‑term trading strategies vary — some investors are buying ahead of earnings for a “catch‑up” trade while others prefer to wait for the report to avoid a sell‑the‑news move; the upcoming Q4 print is the main catalyst. 2 Ways to Trade Amazon Ahead of Earnings (MarketBeat)
• Negative Sentiment: Tariff‑driven price pressure — CEO Andy Jassy said tariffs are starting to “creep” into consumer prices as pre‑bought inventory runs down, a development that can hurt demand and squeeze third‑party seller dynamics on the platform. Tariffs starting to bump up product prices (Reuters)
• Negative Sentiment: Macro / market headwinds — a tech‑led selloff tied to geopolitical rhetoric weighed on the Magnificent Seven broadly, making AMZN more sensitive to headline risk today. Tech stocks lead selloff amid rhetoric (Investopedia)
• Negative Sentiment: Insider selling — publicly reported insider sales have been heavy recently (multiple executives selling), which can be perceived negatively by some investors even if sales are for diversification or tax reasons. QuiverQuant: Insider activity and AMZN analysis

Insiders Place Their Bets

In other news, CEO Andrew R. Jassy sold 19,872 shares of the firm’s stock in a transaction that occurred on Friday, November 21st. The shares were sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the completion of the transaction, the chief executive officer directly owned 2,208,310 shares of the company’s stock, valued at $479,070,771.40. This trade represents a 0.89% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, Director Keith Brian Alexander sold 900 shares of the company’s stock in a transaction that occurred on Monday, November 17th. The shares were sold at an average price of $233.00, for a total value of $209,700.00. Following the completion of the sale, the director directly owned 7,170 shares in the company, valued at approximately $1,670,610. The trade was a 11.15% decrease in their position. The SEC filing for this sale provides additional information. Over the last ninety days, insiders sold 79,734 shares of company stock valued at $18,534,017. Corporate insiders own 10.80% of the company’s stock.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.