Meritage Portfolio Management reduced its stake in shares of Adobe Inc. (NASDAQ:ADBE – Free Report) by 19.0% in the 3rd quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 20,334 shares of the software company’s stock after selling 4,771 shares during the period. Meritage Portfolio Management’s holdings in Adobe were worth $7,173,000 at the end of the most recent quarter.
Other hedge funds and other institutional investors also recently bought and sold shares of the company. Versant Capital Management Inc lifted its stake in Adobe by 3.7% during the third quarter. Versant Capital Management Inc now owns 1,836 shares of the software company’s stock valued at $648,000 after buying an additional 65 shares in the last quarter. Ashton Thomas Securities LLC purchased a new position in shares of Adobe during the 3rd quarter valued at $2,265,000. Arcadia Investment Management Corp MI increased its position in Adobe by 4.9% in the 3rd quarter. Arcadia Investment Management Corp MI now owns 23,911 shares of the software company’s stock worth $8,435,000 after purchasing an additional 1,122 shares during the last quarter. WealthPLAN Partners LLC raised its position in Adobe by 41.0% during the third quarter. WealthPLAN Partners LLC now owns 5,828 shares of the software company’s stock valued at $2,056,000 after acquiring an additional 1,696 shares in the last quarter. Finally, WealthPlan Investment Management LLC increased its position in Adobe by 7.2% during the third quarter. WealthPlan Investment Management LLC now owns 12,216 shares of the software company’s stock worth $4,309,000 after buying an additional 824 shares during the last quarter. 81.79% of the stock is currently owned by institutional investors and hedge funds.
Adobe Stock Performance
Shares of NASDAQ ADBE opened at $304.44 on Thursday. The company has a debt-to-equity ratio of 0.53, a current ratio of 1.00 and a quick ratio of 1.02. The firm has a market cap of $127.44 billion, a price-to-earnings ratio of 18.22, a P/E/G ratio of 1.22 and a beta of 1.53. The stock’s fifty day moving average price is $335.83 and its two-hundred day moving average price is $348.42. Adobe Inc. has a one year low of $302.47 and a one year high of $465.70.
Key Headlines Impacting Adobe
Here are the key news stories impacting Adobe this week:
- Positive Sentiment: Forbes published a bullish take highlighting Adobe’s cash generation, attractive valuation and potential shareholder returns (buybacks/dividends) as reasons the stock could be a longer-term opportunity. Is It Time To Buy Adobe Stock?
- Neutral Sentiment: Adobe’s recent acquisition of Semrush is being pitched as an AI/marketing growth bolt-on, but markets remain unconvinced that it meaningfully changes Adobe’s near-term monetization trajectory. Cloud Stocks: For Adobe, Is The Semrush Acquisition Enough?
- Negative Sentiment: Goldman Sachs assumed coverage and started Adobe with a Sell rating and $290 price target — adding fresh, high-profile analyst pessimism that pressures sentiment and can trigger selling. Goldman Sachs Assumes Coverage of Adobe (ADBE) With Sell Rating, $290 PT
- Negative Sentiment: Oppenheimer and other recent downgrades, plus the most pessimistic analyst outlook in years, have driven a selloff that pushed ADBE to 52‑week lows — amplifying downside risk as momentum funds and technical traders react. Adobe Stock Drops as The Most Pessimistic Analyst Forecast Since 2013 Hits ADBE Shares
- Negative Sentiment: Competition from AI entrants and big tech is escalating: Apple launched a discounted creative subscription and rivals like Canva, Figma and OpenAI are cited as threats to Adobe’s pricing and growth. This competitive narrative is a primary driver of the decline. Adobe Stock Falls as Apple Unveils Discounted Creative Software Subscription
- Negative Sentiment: Unusual options activity: traders bought ~86,112 put contracts (about +54% vs. average), indicating elevated hedging or directional bearish bets that can accelerate downside in a weak market. (Options volume report)
- Negative Sentiment: Technical and sentiment analysis call for further downside: chart watchers note broken support and a possible “final leg lower,” while commentary pieces warn of a broader confidence crisis in 2026 — both amplify risk aversion among momentum and retail traders. Why Adobe (ADBE) Could Face a Confidence Crisis in 2026
Insider Activity
In other news, CAO Jillian Forusz sold 149 shares of the company’s stock in a transaction that occurred on Friday, October 31st. The stock was sold at an average price of $337.88, for a total transaction of $50,344.12. Following the transaction, the chief accounting officer directly owned 3,426 shares of the company’s stock, valued at $1,157,576.88. This represents a 4.17% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. 0.16% of the stock is owned by company insiders.
Wall Street Analyst Weigh In
A number of research analysts have weighed in on ADBE shares. Wall Street Zen raised shares of Adobe from a “hold” rating to a “buy” rating in a research report on Monday, December 22nd. Oppenheimer cut Adobe from an “outperform” rating to a “market perform” rating in a report on Tuesday. DA Davidson reiterated a “buy” rating and set a $500.00 target price on shares of Adobe in a research report on Thursday, December 11th. Robert W. Baird set a $350.00 price target on shares of Adobe in a research report on Wednesday. Finally, Wells Fargo & Company cut their price target on Adobe from $470.00 to $420.00 and set an “overweight” rating for the company in a report on Thursday, November 20th. One investment analyst has rated the stock with a Strong Buy rating, eleven have issued a Buy rating, twelve have given a Hold rating and four have issued a Sell rating to the company. According to MarketBeat.com, the stock presently has a consensus rating of “Hold” and a consensus target price of $402.85.
Get Our Latest Report on Adobe
Adobe Company Profile
Adobe Inc, founded in 1982 by John Warnock and Charles Geschke and headquartered in San Jose, California, is a global software company that develops tools and services for creative professionals, marketers and enterprises. Under the leadership of CEO Shantanu Narayen, who has led the company since 2007, Adobe has evolved from a provider of desktop publishing tools into a cloud-centric provider of digital media and digital experience solutions.
The company’s core offerings are organized around digital media and digital experience.
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