Alphabet Inc. $GOOG Stock Position Increased by Strategic Planning Group LLC

Strategic Planning Group LLC increased its stake in shares of Alphabet Inc. (NASDAQ:GOOG) by 24.6% in the 3rd quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 151,537 shares of the information services provider’s stock after purchasing an additional 29,961 shares during the period. Alphabet accounts for about 5.0% of Strategic Planning Group LLC’s holdings, making the stock its 2nd biggest position. Strategic Planning Group LLC’s holdings in Alphabet were worth $36,907,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

A number of other large investors have also recently bought and sold shares of the stock. Bleakley Financial Group LLC raised its position in shares of Alphabet by 1.4% in the second quarter. Bleakley Financial Group LLC now owns 170,020 shares of the information services provider’s stock valued at $30,160,000 after buying an additional 2,304 shares during the last quarter. CWA Asset Management Group LLC raised its holdings in Alphabet by 2.2% in the 3rd quarter. CWA Asset Management Group LLC now owns 157,143 shares of the information services provider’s stock valued at $38,272,000 after acquiring an additional 3,444 shares during the last quarter. American National Bank of Texas acquired a new position in Alphabet in the 3rd quarter valued at $900,000. Northwestern Mutual Wealth Management Co. lifted its stake in shares of Alphabet by 3.7% during the 2nd quarter. Northwestern Mutual Wealth Management Co. now owns 1,164,341 shares of the information services provider’s stock worth $206,542,000 after purchasing an additional 42,028 shares during the period. Finally, Oldfather Financial Services LLC acquired a new stake in shares of Alphabet during the second quarter worth $213,000. Institutional investors and hedge funds own 27.26% of the company’s stock.

Analysts Set New Price Targets

GOOG has been the topic of several recent analyst reports. Piper Sandler increased their target price on Alphabet from $285.00 to $330.00 and gave the stock an “overweight” rating in a research report on Thursday, October 30th. Mizuho set a $325.00 price objective on shares of Alphabet in a report on Thursday, October 30th. JPMorgan Chase & Co. upped their price target on shares of Alphabet from $260.00 to $300.00 and gave the stock an “overweight” rating in a research report on Monday, October 27th. Robert W. Baird lifted their price target on shares of Alphabet from $215.00 to $275.00 and gave the company an “outperform” rating in a report on Monday, September 22nd. Finally, Scotiabank reissued an “outperform” rating and set a $375.00 price objective (up from $336.00) on shares of Alphabet in a research note on Friday, January 9th. Seven research analysts have rated the stock with a Strong Buy rating, thirty have assigned a Buy rating, two have issued a Hold rating and two have given a Sell rating to the company’s stock. According to MarketBeat, the company has an average rating of “Buy” and a consensus price target of $318.36.

Insider Buying and Selling

In other Alphabet news, CAO Amie Thuener O’toole sold 2,778 shares of the stock in a transaction that occurred on Monday, November 17th. The shares were sold at an average price of $288.26, for a total value of $800,786.28. Following the completion of the sale, the chief accounting officer owned 11,739 shares of the company’s stock, valued at $3,383,884.14. This trade represents a 19.14% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, insider John Kent Walker sold 17,829 shares of the business’s stock in a transaction on Tuesday, December 30th. The stock was sold at an average price of $314.89, for a total transaction of $5,614,173.81. Following the transaction, the insider directly owned 42,972 shares in the company, valued at approximately $13,531,453.08. The trade was a 29.32% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last ninety days, insiders have sold 192,087 shares of company stock valued at $58,525,556. Corporate insiders own 12.99% of the company’s stock.

Alphabet Price Performance

Alphabet stock opened at $336.31 on Thursday. The company has a quick ratio of 1.75, a current ratio of 1.75 and a debt-to-equity ratio of 0.06. The firm has a market capitalization of $4.06 trillion, a P/E ratio of 33.17, a PEG ratio of 1.86 and a beta of 1.09. The firm has a fifty day moving average of $310.07 and a 200-day moving average of $253.40. Alphabet Inc. has a 52-week low of $142.66 and a 52-week high of $341.20.

Alphabet (NASDAQ:GOOG) last announced its quarterly earnings results on Thursday, October 30th. The information services provider reported $2.87 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.29 by $0.58. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The firm had revenue of $102.35 billion during the quarter, compared to the consensus estimate of $99.90 billion. During the same period in the prior year, the firm earned $2.12 EPS. The firm’s quarterly revenue was up 15.9% compared to the same quarter last year. As a group, analysts predict that Alphabet Inc. will post 8.89 EPS for the current year.

Alphabet Announces Dividend

The business also recently announced a quarterly dividend, which was paid on Monday, December 15th. Investors of record on Monday, December 8th were issued a dividend of $0.21 per share. This represents a $0.84 annualized dividend and a dividend yield of 0.2%. The ex-dividend date was Monday, December 8th. Alphabet’s dividend payout ratio (DPR) is presently 8.28%.

Key Headlines Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Apple deal and $4T milestone reinforce AI leadership and potential recurring licensing revenue (analysts estimate ~ $1B/year), widening Gemini’s distribution across Apple devices and validating Alphabet’s monetization path. Alphabet reaches $4 trillion valuation
• Positive Sentiment: Google launched “Personal Intelligence” in the Gemini app (beta), a feature that integrates user data across apps to deliver more personalized answers — a product lever that could boost engagement, search/ad relevance and paid AI services over time. Google Personal Intelligence launch
• Positive Sentiment: Wall Street momentum: several bullish takes and price-target raises (including analyst upgrades and high-profile bulls like Jim Cramer) are supporting investor demand and helping push shares to record levels. This fuels momentum-driven buying and options activity. Analysts see AI-fueled upside
• Neutral Sentiment: Reputational/regulatory pressure — advocacy groups urged Apple and Google to remove X and Grok from app stores; this raises content-moderation scrutiny but is unlikely to hit Alphabet’s core revenue near term. Advocacy groups call on app stores to drop X and Grok
• Negative Sentiment: Grid/connectivity bottlenecks for U.S. transmission are delaying data‑center hookups in some regions (waits >10 years in spots). That constraint can slow Google Cloud capacity expansion, raise capital and operating costs (on-site generation, storage), and cap near-term cloud growth if not addressed. Grid is biggest challenge for connecting data centers
• Positive Sentiment: Supply-chain/manufacturing move — reports Google will develop/high-end smartphones in Vietnam, which could lower device costs and broaden hardware strategy tied to its ecosystem and Gemini distribution. Google to develop and manufacture smartphones in Vietnam

About Alphabet

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.