Sumitomo Mitsui DS Asset Management Company Ltd Acquires Shares of 26,603 Affirm Holdings, Inc. $AFRM

Sumitomo Mitsui DS Asset Management Company Ltd bought a new position in shares of Affirm Holdings, Inc. (NASDAQ:AFRM) during the third quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The firm bought 26,603 shares of the company’s stock, valued at approximately $1,944,000.

Several other institutional investors and hedge funds have also recently modified their holdings of AFRM. Yousif Capital Management LLC increased its holdings in Affirm by 5.1% during the 3rd quarter. Yousif Capital Management LLC now owns 3,243 shares of the company’s stock worth $237,000 after purchasing an additional 158 shares during the period. Farther Finance Advisors LLC grew its position in shares of Affirm by 13.2% during the 3rd quarter. Farther Finance Advisors LLC now owns 1,471 shares of the company’s stock worth $108,000 after buying an additional 171 shares in the last quarter. GAMMA Investing LLC increased its stake in shares of Affirm by 4.4% during the third quarter. GAMMA Investing LLC now owns 4,850 shares of the company’s stock valued at $354,000 after buying an additional 206 shares during the period. Apollon Wealth Management LLC raised its holdings in shares of Affirm by 3.5% in the third quarter. Apollon Wealth Management LLC now owns 6,335 shares of the company’s stock valued at $463,000 after acquiring an additional 212 shares in the last quarter. Finally, Allworth Financial LP lifted its stake in Affirm by 41.9% in the second quarter. Allworth Financial LP now owns 799 shares of the company’s stock worth $55,000 after acquiring an additional 236 shares during the period. Institutional investors own 69.29% of the company’s stock.

Affirm Stock Down 0.5%

Affirm stock opened at $75.97 on Wednesday. The business has a fifty day moving average price of $72.45 and a 200-day moving average price of $74.35. The company has a debt-to-equity ratio of 2.40, a current ratio of 12.80 and a quick ratio of 12.80. Affirm Holdings, Inc. has a 1-year low of $30.90 and a 1-year high of $100.00. The stock has a market capitalization of $25.08 billion, a price-to-earnings ratio of 113.39, a PEG ratio of 3.47 and a beta of 3.57.

Affirm (NASDAQ:AFRM) last issued its quarterly earnings results on Thursday, November 6th. The company reported $0.23 earnings per share for the quarter, topping analysts’ consensus estimates of $0.11 by $0.12. The business had revenue of $933.34 million for the quarter, compared to analyst estimates of $881.83 million. Affirm had a return on equity of 7.75% and a net margin of 6.74%.The company’s revenue was up 33.6% on a year-over-year basis. During the same quarter in the previous year, the firm earned ($0.31) earnings per share. Equities research analysts forecast that Affirm Holdings, Inc. will post -0.18 EPS for the current fiscal year.

Insiders Place Their Bets

In other Affirm news, CEO Max R. Levchin sold 666,666 shares of the firm’s stock in a transaction on Monday, January 5th. The shares were sold at an average price of $80.62, for a total value of $53,746,612.92. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this link. Also, CFO Robert O’hare sold 36,401 shares of the business’s stock in a transaction on Monday, January 5th. The shares were sold at an average price of $80.00, for a total transaction of $2,912,080.00. Following the sale, the chief financial officer directly owned 1,368 shares in the company, valued at $109,440. This trade represents a 96.38% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last ninety days, insiders sold 711,256 shares of company stock valued at $57,231,923. Corporate insiders own 11.01% of the company’s stock.

Analysts Set New Price Targets

Several equities research analysts have recently commented on the stock. Morgan Stanley reduced their price target on shares of Affirm from $90.00 to $83.00 and set an “equal weight” rating for the company in a report on Friday, November 7th. Weiss Ratings reissued a “hold (c-)” rating on shares of Affirm in a research note on Monday, December 29th. Bank of America upped their target price on Affirm from $94.00 to $98.00 and gave the stock a “buy” rating in a report on Friday, November 7th. Royal Bank Of Canada cut their price target on Affirm from $97.00 to $87.00 and set a “sector perform” rating on the stock in a report on Friday, November 7th. Finally, TD Cowen reduced their price target on Affirm from $115.00 to $110.00 and set a “buy” rating for the company in a research report on Thursday, January 8th. Two investment analysts have rated the stock with a Strong Buy rating, nineteen have issued a Buy rating and eleven have issued a Hold rating to the company’s stock. According to data from MarketBeat.com, Affirm currently has a consensus rating of “Moderate Buy” and an average price target of $89.17.

Key Stories Impacting Affirm

Here are the key news stories impacting Affirm this week:

• Positive Sentiment: Analyst bullish case — Seeking Alpha highlights that a credit‑card rate cap could be bullish for BNPL players; Affirm’s leading market position, resilient credit metrics and holiday-quarter momentum could drive continued adoption and share gains. Affirm: Credit Card Interest Rate Cap Could Be Bullish
• Positive Sentiment: Sector rotation favors fintech — MarketBeat’s analysis argues a 10% cap shifts capital away from high‑APR traditional lenders into fintech/BNPL firms that earn merchant fees rather than high consumer APRs; that dynamic is a structural tailwind for Affirm. Plastic Surgery: Winners and Losers of the Proposed 10% Interest Cap
• Positive Sentiment: Analysts publicly note upside — news outlets (e.g., Yahoo/MSN coverage) report analysts expect SoFi and Affirm to benefit from a rate cap as consumers shift away from traditional cards, supporting upside expectations for AFRM. Affirm stock jumps 3% as Trump’s proposed credit card rate cap sparks shift
• Neutral Sentiment: Legal/regulatory backdrop noisy — separate filings and litigation around FTC enforcement and court jurisdiction (e.g., NCLA/FTC coverage) add to regulatory uncertainty across fintech and finance but aren’t specific to Affirm’s business model. NCLA Asks D.C. Circuit to Affirm that Courts Can Hear Constitutional Cases on FTC Enforcement
• Neutral Sentiment: Odd short‑interest data — recent reporting shows anomalous/zero short‑interest figures and days‑to‑cover metrics, suggesting data noise rather than a clear short‑squeeze signal. (No formal article link.)
• Negative Sentiment: Immediate sell‑off/volatility — AAII and other market coverage link a sharp intraday pullback to investor concern and headline risk around the rate‑cap proposal; short-term momentum and sentiment have turned negative. Why Affirm Holdings, Inc.’s (AFRM) Stock Is Down 7.14%
• Negative Sentiment: Market digestion of policy headlines — Benzinga and Zacks note AFRM pulled back as traders reassessed risk/reward amid the credit‑rate proposal, amplifying declines despite the company’s recent earnings beat. Affirm: Credit Card Interest Rate Cap Could Be Bullish

Affirm Company Profile

Affirm Holdings, Inc is a financial technology company that provides point-of-sale consumer lending and payments solutions for online and in-store purchases. Its core product is a buy-now-pay-later (BNPL) platform that enables consumers to split purchases into fixed, transparent installment loans with no hidden fees. Affirm offers a range of financing options through merchant integrations, a consumer-facing mobile app and virtual card capabilities, and tools for merchants to offer alternative payment methods at checkout.