Weekly Investment Analysts’ Ratings Changes for ServiceNow (NOW)

Several analysts have recently updated their ratings and price targets for ServiceNow (NYSE: NOW):

• 1/6/2026 – ServiceNow was given a new $200.00 price target on by analysts at Arete Research.
• 1/6/2026 – ServiceNow was upgraded by analysts at Arete Research from a “hold” rating to a “strong-buy” rating.
• 1/6/2026 – ServiceNow was upgraded by analysts at Arete from a “neutral” rating to a “buy” rating. They now have a $200.00 price target on the stock.
• 1/5/2026 – ServiceNow had its “overweight” rating reaffirmed by analysts at Piper Sandler. They now have a $200.00 price target on the stock, down previously from $230.00.
• 1/5/2026 – ServiceNow had its “outperform” rating reaffirmed by analysts at Royal Bank Of Canada. They now have a $195.00 price target on the stock, down previously from $240.00.
• 12/27/2025 – ServiceNow was upgraded by analysts at Wall Street Zen from a “hold” rating to a “buy” rating.
• 12/26/2025 – ServiceNow had its price target lowered by analysts at TD Cowen from $250.00 to $230.00. They now have a “buy” rating on the stock.
• 12/24/2025 – ServiceNow had its “buy” rating reaffirmed by analysts at UBS Group AG.
• 12/24/2025 – ServiceNow had its price target lowered by analysts at UBS Group AG from $230.00 to $200.00.
• 12/22/2025 – ServiceNow had its “buy” rating reaffirmed by analysts at BTIG Research. They now have a $200.00 price target on the stock.
• 12/19/2025 – ServiceNow was given a new $230.00 price target on by analysts at Stifel Nicolaus.
• 12/18/2025 – ServiceNow had its “outperform” rating reaffirmed by analysts at Oppenheimer Holdings, Inc.. They now have a $230.00 price target on the stock.
• 12/18/2025 – ServiceNow was upgraded by analysts at DZ Bank AG to a “strong-buy” rating.
• 12/16/2025 – ServiceNow is now covered by analysts at BTIG Research. They set a “buy” rating and a $200.00 price target on the stock.
• 12/16/2025 – ServiceNow was given a new $220.00 price target on by analysts at DA Davidson. They now have a “buy” rating on the stock.
• 12/16/2025 – ServiceNow was given a new $210.00 price target on by analysts at Mizuho.
• 12/16/2025 – ServiceNow was upgraded by analysts at Guggenheim from a “sell” rating to a “neutral” rating.
• 12/16/2025 – ServiceNow is now covered by analysts at BTIG Research. They set a “buy” rating on the stock.
• 12/15/2025 – ServiceNow was downgraded by analysts at KeyCorp from a “sector weight” rating to an “underweight” rating. They now have a $155.00 price target on the stock.
• 12/11/2025 – ServiceNow was upgraded by analysts at Arete Research to a “hold” rating.
• 12/3/2025 – ServiceNow was downgraded by analysts at Wall Street Zen from a “buy” rating to a “hold” rating.
• 11/25/2025 – ServiceNow is now covered by analysts at Macquarie. They set a “neutral” rating and a $172.00 price target on the stock.
• 11/25/2025 – ServiceNow was downgraded by analysts at Macquarie from a “strong-buy” rating to a “hold” rating. They now have a $172.00 price target on the stock.
• 11/25/2025 – ServiceNow was upgraded by analysts at Wall Street Zen from a “hold” rating to a “buy” rating.
• 11/17/2025 – ServiceNow was downgraded by analysts at Wall Street Zen from a “buy” rating to a “hold” rating.
• 11/11/2025 – ServiceNow was downgraded by analysts at Zacks Research from a “strong-buy” rating to a “hold” rating.
• 11/9/2025 – ServiceNow was upgraded by analysts at Wall Street Zen from a “hold” rating to a “buy” rating.

Insiders Place Their Bets

In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of the firm’s stock in a transaction that occurred on Friday, November 28th. The shares were sold at an average price of $161.60, for a total value of $242,400.00. Following the completion of the transaction, the director owned 47,930 shares of the company’s stock, valued at $7,745,488. This trade represents a 3.03% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at this link. Also, CFO Gina Mastantuono sold 2,075 shares of ServiceNow stock in a transaction that occurred on Friday, December 5th. The stock was sold at an average price of $170.00, for a total transaction of $352,750.00. Following the completion of the transaction, the chief financial officer owned 61,140 shares of the company’s stock, valued at $10,393,800. This represents a 3.28% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last three months, insiders sold 15,310 shares of company stock valued at $2,533,585. Insiders own 0.34% of the company’s stock.

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.