Roku (NASDAQ:ROKU) CAO Matthew Banks Sells 729 Shares

Roku, Inc. (NASDAQ:ROKU) CAO Matthew Banks sold 729 shares of Roku stock in a transaction on Friday, January 2nd. The stock was sold at an average price of $109.04, for a total transaction of $79,490.16. Following the sale, the chief accounting officer directly owned 5,825 shares of the company’s stock, valued at $635,158. This represents a 11.12% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink.

Roku Stock Performance

ROKU traded down $1.40 during trading on Tuesday, reaching $113.28. The stock had a trading volume of 2,657,514 shares, compared to its average volume of 2,702,015. The business has a 50-day moving average of $103.35 and a 200-day moving average of $96.56. Roku, Inc. has a one year low of $52.43 and a one year high of $116.66. The stock has a market cap of $16.74 billion, a PE ratio of -566.37 and a beta of 1.95.

Roku (NASDAQ:ROKU) last posted its quarterly earnings data on Thursday, October 30th. The company reported $0.16 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.07 by $0.09. The firm had revenue of $1.21 billion during the quarter, compared to analysts’ expectations of $1.21 billion. Roku had a negative return on equity of 1.08% and a negative net margin of 0.61%.The company’s revenue for the quarter was up 14.0% compared to the same quarter last year. During the same period in the prior year, the business earned ($0.06) EPS. Equities research analysts forecast that Roku, Inc. will post -0.3 EPS for the current fiscal year.

Institutional Trading of Roku

A number of institutional investors and hedge funds have recently added to or reduced their stakes in the business. GAMMA Investing LLC raised its stake in Roku by 33.9% in the fourth quarter. GAMMA Investing LLC now owns 1,492 shares of the company’s stock worth $162,000 after buying an additional 378 shares in the last quarter. Rosenberg Matthew Hamilton grew its position in shares of Roku by 255.0% in the 4th quarter. Rosenberg Matthew Hamilton now owns 717 shares of the company’s stock worth $78,000 after buying an additional 515 shares during the period. Allworth Financial LP increased its stake in shares of Roku by 77.9% in the 3rd quarter. Allworth Financial LP now owns 3,796 shares of the company’s stock worth $380,000 after acquiring an additional 1,662 shares in the last quarter. IFP Advisors Inc increased its stake in shares of Roku by 110.9% in the 3rd quarter. IFP Advisors Inc now owns 3,824 shares of the company’s stock worth $383,000 after acquiring an additional 2,011 shares in the last quarter. Finally, Caerus Investment Advisors LLC purchased a new position in Roku during the 3rd quarter valued at about $615,000. Hedge funds and other institutional investors own 86.30% of the company’s stock.

More Roku News

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Arete upgraded ROKU from Neutral to Buy with a $132 price target — this analyst lift increases buy-side interest and implies roughly mid‑teens upside versus recent levels.
• Positive Sentiment: Roku is the first major streamer to adopt iSpot’s outcomes‑based ad metric, aimed at improving ad targeting and measurement — this could boost ad pricing and monetization over time. Roku & iSpot bring outcome-based optimization to streaming
• Positive Sentiment: Market research shows Smart TVs are now the primary streaming device in U.S. homes — a structural tailwind for Roku’s platform and licensing business (Roku OS is embedded across many smart TV brands). Parks: Smart TV Is Primary Streaming Device in U.S. Homes
• Positive Sentiment: Roku just flashed a technical “golden cross” (short‑term moving average crossing above long‑term), a bullish signal that may attract momentum traders. Roku (ROKU) Just Flashed Golden Cross Signal: Do You Buy?
• Neutral Sentiment: KREX+ launched a livestreaming app option that highlights continued growth in local and niche streaming apps — incremental ecosystem expansion for devices like Roku. KREX+ app now available to livestream broadcasts and more
• Neutral Sentiment: Several consumer pieces about setup, resolution mismatches, device longevity and offline usage are circulating — useful for user experience awareness but unlikely to move fundamentals materially near term. Your Roku might be using the wrong TV display resolution – here’s why
• Neutral Sentiment: Industry press (Advanced Television) also covered the Roku‑iSpot tie-up; broader trade coverage helps visibility but is not an immediate revenue read. Roku, iSpot bring outcome-based optimisation to streaming
• Negative Sentiment: Critical consumer pieces (e.g., “Why Do Some People Hate Roku?”) highlight complaints about ads, UI and data/privacy concerns — persistent reputation issues that could pressure user engagement or platform perception. Why Do Some People Hate Roku?

Analysts Set New Price Targets

A number of brokerages have recently issued reports on ROKU. Guggenheim upped their price objective on shares of Roku from $110.00 to $115.00 and gave the company a “buy” rating in a research note on Thursday, December 4th. KeyCorp reissued an “overweight” rating and issued a $116.00 price target on shares of Roku in a research note on Tuesday, October 28th. Arete upgraded shares of Roku from a “neutral” rating to a “buy” rating and set a $132.00 price target for the company in a research report on Monday. Rosenblatt Securities lifted their price objective on Roku from $101.00 to $106.00 and gave the stock a “neutral” rating in a report on Friday, October 31st. Finally, Weiss Ratings reissued a “sell (d-)” rating on shares of Roku in a research note on Wednesday, October 8th. Twenty-three investment analysts have rated the stock with a Buy rating, five have assigned a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and an average target price of $118.12.

Roku Company Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.