Apple (NASDAQ:AAPL) Stock Price Down 1.8% – Here’s What Happened

Shares of Apple Inc. (NASDAQ:AAPL) fell 1.8% on Tuesday . The company traded as low as $262.12 and last traded at $262.36. 51,581,895 shares traded hands during trading, an increase of 15% from the average session volume of 44,984,348 shares. The stock had previously closed at $267.26.

Apple News Roundup

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Bank of America reaffirmed a Buy on Apple, citing resilient services growth, edge-AI optionality and capital returns that support a premium valuation — a bullish institutional take that underpins upside expectations. Apple: Buy Rating Reaffirmed on Resilient Services Growth, Edge AI Optionality, and Capital Returns Supporting Premium Valuation
• Positive Sentiment: Foxconn reported record Q4 revenue driven by AI-server demand; analysts (e.g., Gene Munster) flagged this as a bullish signal for iPhone demand, offering a hardware demand read-through that supports Apple’s near-term sales outlook. Gene Munster Flags Positive Signal For Nvidia And Apple As Foxconn Smashes Q4 Revenue Estimates
• Positive Sentiment: Apple plans new feature rollouts on Jan. 12 — a near-term product/service catalyst investors can watch for incremental engagement or monetization upside. Dear Apple Stock Fans, Mark Your Calendars for January 12
• Neutral Sentiment: Three ex-Apple engineers launched robotics startup Lyte with $107M to build advanced depth/vision systems — notable for talent migration and potential IP spillover but unlikely to move AAPL near term. Ex-Apple engineers launch Lyte with $107M to build “visual brain” for robots
• Neutral Sentiment: Macro/strategy pieces highlight Apple as a durable mega-cap but point to legacy-iPhone risks; useful context for long-term investors but mixed for short-term price action. Why These 3 Mega-Caps Could Still Surprise Investors in 2026 (AAPL)
• Negative Sentiment: Raymond James resumed coverage with a downgrade citing valuation concerns and the view that upside is limited in 2026 — analyst downgrades are directly bearish and likely pressured the stock. Raymond James resumes coverage of Apple with downgrade due to valuation
• Negative Sentiment: Competition concern: pieces reporting Samsung’s push to ship hundreds of millions of AI-integrated phones this year amplify fears Apple may lag on device-level AI, raising market-share and growth-risk questions. Samsung’s Plan to Wreck Apple
• Negative Sentiment: Apple’s App Store net revenue growth decelerated to 5.7% in December (from 6.1% in November), signaling services-growth softening that can weigh on the stock’s premium multiple. Apple App Store Net Revenue Growth Decelerates In December
• Negative Sentiment: Consumer reports and analyst commentary point to weak Vision Pro demand — disappointing early hardware sales increase investor concern about new-product monetization and execution. Almost No One is Buying Apple’s Vision Pro Headset

Analyst Ratings Changes

AAPL has been the subject of a number of recent analyst reports. DZ Bank upgraded shares of Apple from a “hold” rating to a “buy” rating and set a $300.00 target price for the company in a research note on Tuesday, November 4th. Bank of America raised their price target on shares of Apple from $270.00 to $320.00 and gave the stock a “buy” rating in a report on Wednesday, October 29th. Morgan Stanley reissued an “overweight” rating and issued a $315.00 target price (up from $305.00) on shares of Apple in a research report on Wednesday, December 17th. Phillip Securities lowered Apple from a “hold” rating to a “moderate sell” rating and set a $200.00 target price for the company. in a research note on Thursday, September 11th. Finally, Melius lifted their price target on Apple from $290.00 to $345.00 and gave the stock a “buy” rating in a research report on Friday, October 31st. Two research analysts have rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have given a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and an average target price of $283.92.

Apple Stock Down 1.8%

The business’s 50-day moving average is $273.62 and its 200-day moving average is $245.47. The company has a market capitalization of $3.88 trillion, a price-to-earnings ratio of 35.12, a P/E/G ratio of 2.54 and a beta of 1.09. The company has a quick ratio of 0.86, a current ratio of 0.89 and a debt-to-equity ratio of 1.06.

Apple (NASDAQ:AAPL) last issued its quarterly earnings data on Thursday, October 30th. The iPhone maker reported $1.85 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.74 by $0.11. Apple had a return on equity of 164.05% and a net margin of 26.92%.The business had revenue of $102.47 billion during the quarter, compared to analysts’ expectations of $101.65 billion. During the same quarter in the previous year, the firm posted $1.64 EPS. The company’s revenue for the quarter was up 8.7% on a year-over-year basis. As a group, equities analysts predict that Apple Inc. will post 7.28 earnings per share for the current year.

Apple Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Thursday, November 13th. Shareholders of record on Monday, November 10th were given a $0.26 dividend. This represents a $1.04 annualized dividend and a yield of 0.4%. The ex-dividend date was Monday, November 10th. Apple’s dividend payout ratio is currently 13.92%.

Insider Buying and Selling

In related news, CFO Kevan Parekh sold 4,199 shares of the stock in a transaction on Thursday, October 16th. The shares were sold at an average price of $247.39, for a total transaction of $1,038,790.61. Following the sale, the chief financial officer directly owned 8,765 shares of the company’s stock, valued at approximately $2,168,373.35. This represents a 32.39% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available at this hyperlink. Also, insider Chris Kondo sold 3,752 shares of Apple stock in a transaction on Friday, November 7th. The shares were sold at an average price of $271.23, for a total transaction of $1,017,654.96. Following the completion of the transaction, the insider directly owned 15,098 shares of the company’s stock, valued at $4,095,030.54. The trade was a 19.90% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. 0.06% of the stock is owned by company insiders.

Institutional Investors Weigh In On Apple

Several hedge funds have recently modified their holdings of the company. First National Bank of Hutchinson boosted its position in Apple by 24.6% during the fourth quarter. First National Bank of Hutchinson now owns 35,319 shares of the iPhone maker’s stock worth $8,845,000 after acquiring an additional 6,982 shares during the last quarter. Eagle Capital Management LLC lifted its stake in Apple by 0.5% in the 4th quarter. Eagle Capital Management LLC now owns 54,085 shares of the iPhone maker’s stock worth $13,544,000 after purchasing an additional 272 shares in the last quarter. Brighton Jones LLC boosted its holdings in shares of Apple by 14.8% during the 4th quarter. Brighton Jones LLC now owns 537,314 shares of the iPhone maker’s stock worth $134,554,000 after purchasing an additional 69,207 shares during the last quarter. Revolve Wealth Partners LLC grew its position in shares of Apple by 4.2% in the fourth quarter. Revolve Wealth Partners LLC now owns 66,857 shares of the iPhone maker’s stock valued at $16,742,000 after purchasing an additional 2,695 shares in the last quarter. Finally, Highview Capital Management LLC DE increased its holdings in shares of Apple by 2.4% in the fourth quarter. Highview Capital Management LLC DE now owns 50,264 shares of the iPhone maker’s stock valued at $12,587,000 after purchasing an additional 1,155 shares during the last quarter. 67.73% of the stock is owned by hedge funds and other institutional investors.

About Apple

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.