Apple (NASDAQ:AAPL) Trading Down 1.4% – Here’s Why

Apple Inc. (NASDAQ:AAPL) shares fell 1.4% on Monday . The company traded as low as $266.14 and last traded at $267.26. 45,368,674 shares traded hands during mid-day trading, an increase of 9% from the average session volume of 41,549,258 shares. The stock had previously closed at $271.01.

Key Headlines Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Monness (Brian White) maintained a Buy rating and a $300 price target, arguing Apple can navigate short-term AI and macro headwinds and reaccelerate growth on a 2026 product refresh — a bullish counterweight that supports upside expectations. Monness Buy Note
• Positive Sentiment: Continued social/media buzz and reports of strong early iPhone 17 demand keep a bullish narrative alive that could support services and upgrade cycles into 2026 if momentum persists. iPhone 17 Buzz
• Neutral Sentiment: Apple is repositioning Fitness+ for 2026; analysts ask whether the service makeover can meaningfully lift Services growth — a potential driver but not an immediate material swing. Fitness+ Analysis
• Neutral Sentiment: Coverage and interest indicators (Benzinga’s most-searched tickers, media roundups) show Apple remains a top retail/institutional focus — liquidity and attention help volatility but are not directional by themselves. Benzinga Search Rankings
• Negative Sentiment: Raymond James resumed coverage and put Apple at Market Perform (effectively a downgrade from some prior views), arguing valuation is rich and forecasting another lackluster / stagnant 2026 — a prominent bearish signal that’s pulling sentiment down. Raymond James Note
• Negative Sentiment: Reports show Apple scaled back Vision Pro production after weak demand; continued softness in a high-profile product raises questions on discretionary spend and execution in new categories. Vision Pro Production Cut
• Negative Sentiment: Competitive threats and AI positioning: pieces arguing Samsung will push aggressively with AI-integrated phones and 800M device ambitions stoke concern about Apple’s near-term competitive positioning on AI features. Samsung AI Competition
• Negative Sentiment: Insider selling and notable institutional portfolio shifts (QuiverQuant summary) are being highlighted by market sources — such flows can reinforce cautious sentiment even if Apple’s fundamentals remain strong. Insider & Institutional Activity

Analyst Upgrades and Downgrades

A number of research analysts have recently commented on the company. DA Davidson increased their price target on Apple from $250.00 to $270.00 and gave the company a “neutral” rating in a research note on Friday, October 31st. HSBC set a $220.00 price target on Apple and gave the company a “hold” rating in a research note on Monday, September 8th. Evercore ISI reaffirmed an “outperform” rating and issued a $325.00 price objective (up previously from $300.00) on shares of Apple in a research note on Monday, December 8th. TD Cowen lifted their target price on shares of Apple from $275.00 to $325.00 and gave the stock a “buy” rating in a research report on Friday, October 31st. Finally, Citigroup reaffirmed a “buy” rating and set a $330.00 price target (up previously from $315.00) on shares of Apple in a research note on Tuesday, December 9th. Two research analysts have rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have given a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, Apple currently has an average rating of “Moderate Buy” and a consensus price target of $283.92.

Apple Stock Down 1.4%

The firm has a market capitalization of $3.95 trillion, a PE ratio of 35.78, a PEG ratio of 2.54 and a beta of 1.09. The company has a debt-to-equity ratio of 1.06, a quick ratio of 0.86 and a current ratio of 0.89. The company’s 50 day simple moving average is $273.66 and its 200-day simple moving average is $244.97.

Apple (NASDAQ:AAPL) last issued its earnings results on Thursday, October 30th. The iPhone maker reported $1.85 EPS for the quarter, topping analysts’ consensus estimates of $1.74 by $0.11. The company had revenue of $102.47 billion for the quarter, compared to analysts’ expectations of $101.65 billion. Apple had a net margin of 26.92% and a return on equity of 164.05%. The firm’s revenue was up 8.7% compared to the same quarter last year. During the same quarter last year, the company earned $1.64 EPS. On average, analysts forecast that Apple Inc. will post 7.28 EPS for the current fiscal year.

Apple Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Thursday, November 13th. Shareholders of record on Monday, November 10th were given a $0.26 dividend. The ex-dividend date was Monday, November 10th. This represents a $1.04 annualized dividend and a yield of 0.4%. Apple’s payout ratio is presently 13.92%.

Insider Buying and Selling

In related news, insider Chris Kondo sold 3,752 shares of Apple stock in a transaction on Friday, November 7th. The shares were sold at an average price of $271.23, for a total value of $1,017,654.96. Following the transaction, the insider directly owned 15,098 shares of the company’s stock, valued at $4,095,030.54. The trade was a 19.90% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Also, CFO Kevan Parekh sold 4,199 shares of the company’s stock in a transaction on Thursday, October 16th. The shares were sold at an average price of $247.39, for a total transaction of $1,038,790.61. Following the sale, the chief financial officer owned 8,765 shares of the company’s stock, valued at $2,168,373.35. This represents a 32.39% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Corporate insiders own 0.06% of the company’s stock.

Institutional Investors Weigh In On Apple

Several institutional investors and hedge funds have recently bought and sold shares of AAPL. Isthmus Partners LLC lifted its stake in shares of Apple by 6.4% in the third quarter. Isthmus Partners LLC now owns 97,177 shares of the iPhone maker’s stock worth $25,000 after buying an additional 5,808 shares in the last quarter. Ryan Investment Management Inc. bought a new position in Apple during the second quarter valued at $31,000. Sellwood Investment Partners LLC raised its holdings in shares of Apple by 110.9% in the third quarter. Sellwood Investment Partners LLC now owns 135 shares of the iPhone maker’s stock worth $34,000 after buying an additional 71 shares during the period. ROSS JOHNSON & Associates LLC lifted its position in shares of Apple by 1,800.0% during the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock worth $42,000 after purchasing an additional 180 shares during the last quarter. Finally, Nexus Investment Management ULC lifted its holdings in Apple by 333.3% during the 2nd quarter. Nexus Investment Management ULC now owns 260 shares of the iPhone maker’s stock valued at $53,000 after buying an additional 200 shares in the last quarter. Hedge funds and other institutional investors own 67.73% of the company’s stock.

About Apple

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.