Amazon.com (NASDAQ:AMZN) Stock Price Down 1.9% – Here’s Why

Amazon.com, Inc. (NASDAQ:AMZN) fell 1.9% during trading on Friday . The company traded as low as $224.70 and last traded at $226.50. 51,094,765 shares were traded during mid-day trading, an increase of 54% from the average session volume of 33,188,806 shares. The stock had previously closed at $230.82.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Two major shops raised price targets (Wells Fargo to $295 and Oppenheimer to $305), pushing a rounded Wall Street one‑year view toward ~$300 and supporting upside expectations for AMZN. What Wall Street Thinks Amazon Will Be Worth 1 Year From Now. 1 Reason They Might Be Right
• Positive Sentiment: BMO Capital raised its target to $304 and reiterated Outperform after checks on AWS/A.I. momentum — reinforcing the view that cloud/AI tailwinds can reaccelerate revenue and margins. Amazon (AMZN) AWS AI Momentum Supports Higher Price Target at BMO Capital
• Positive Sentiment: Billionaire Stanley Druckenmiller added AMZN to his AI bets, a vote of confidence that can boost sentiment and flows into large-cap AI beneficiaries. Billionaire Stanley Druckenmiller Just Went All in on AI, Buying Amazon, Meta Platforms, and Alphabet. Could AI Stocks Still Deliver Big Returns in 2026?
• Positive Sentiment: Multiple bullish writeups (Seeking Alpha, Benzinga, and several Fool pieces) list Amazon as a top rebound/AI name for 2026 — helpful for sentiment and potential retail/institutional positioning ahead of earnings. Why Amazon Could Lead The Mag 7 In 2026
• Neutral Sentiment: MarketBeat highlights AMZN is in a consolidation phase heading into earnings — that can mean muted upside until company-level catalysts or guidance materialize. What to Expect From Amazon in the 4 Weeks Before Earnings
• Neutral Sentiment: Analyst roundups and long‑range forecasts (24/7 Wall St., TipRanks, Forbes) emphasize a brighter 2026 outlook but note 2025 underperformance vs. peers — framing AMZN as a recovery/AI play rather than a clear momentum leader. Amazon Stock In 2026: Show Me The Growth
• Negative Sentiment: Seeking Alpha published a rating downgrade piece emphasizing cycle risks and valuation/earnings skepticism — a reminder some analysts remain cautious and could weigh on near‑term trading. Amazon: Respect The Cycle, Not Consensus (Rating Downgrade)

Wall Street Analysts Forecast Growth

Several analysts have recently commented on AMZN shares. BMO Capital Markets increased their price target on shares of Amazon.com from $300.00 to $304.00 and gave the company an “outperform” rating in a research report on Tuesday, December 16th. Canaccord Genuity Group set a $300.00 target price on Amazon.com and gave the company a “buy” rating in a research note on Friday, October 31st. Stifel Nicolaus increased their target price on Amazon.com from $269.00 to $295.00 and gave the company a “buy” rating in a report on Friday, October 31st. KeyCorp reissued an “overweight” rating on shares of Amazon.com in a report on Friday, December 5th. Finally, Wedbush restated an “outperform” rating and issued a $340.00 price objective on shares of Amazon.com in a research report on Wednesday, December 3rd. Two analysts have rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and three have issued a Hold rating to the stock. According to MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and a consensus target price of $295.50.

Amazon.com Stock Down 1.9%

The firm has a fifty day simple moving average of $232.06 and a 200 day simple moving average of $226.61. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01. The company has a market cap of $2.42 trillion, a PE ratio of 31.99, a PEG ratio of 1.59 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, topping the consensus estimate of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The business had revenue of $180.17 billion for the quarter, compared to analyst estimates of $177.53 billion. During the same period in the prior year, the firm posted $1.43 EPS. The company’s revenue was up 13.4% on a year-over-year basis. Equities research analysts predict that Amazon.com, Inc. will post 6.31 EPS for the current year.

Insider Activity at Amazon.com

In other news, Director Keith Brian Alexander sold 900 shares of the company’s stock in a transaction on Monday, November 17th. The stock was sold at an average price of $233.00, for a total transaction of $209,700.00. Following the completion of the sale, the director directly owned 7,170 shares in the company, valued at $1,670,610. This represents a 11.15% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at this link. Also, CEO Douglas J. Herrington sold 2,500 shares of Amazon.com stock in a transaction on Monday, December 1st. The shares were sold at an average price of $233.22, for a total value of $583,050.00. Following the completion of the transaction, the chief executive officer owned 505,934 shares in the company, valued at $117,993,927.48. The trade was a 0.49% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders sold 79,734 shares of company stock worth $18,534,017. 9.70% of the stock is owned by corporate insiders.

Institutional Trading of Amazon.com

A number of institutional investors and hedge funds have recently bought and sold shares of the business. Wilson Asset Management International PTY Ltd. purchased a new position in shares of Amazon.com during the 2nd quarter valued at $11,102,000. ARK Investment Management LLC lifted its position in shares of Amazon.com by 8.3% in the second quarter. ARK Investment Management LLC now owns 1,140,494 shares of the e-commerce giant’s stock valued at $250,213,000 after acquiring an additional 86,978 shares in the last quarter. Buckhead Capital Management LLC boosted its stake in shares of Amazon.com by 16.1% in the second quarter. Buckhead Capital Management LLC now owns 28,407 shares of the e-commerce giant’s stock worth $6,232,000 after acquiring an additional 3,948 shares during the period. Flaharty Asset Management LLC boosted its stake in shares of Amazon.com by 87.7% in the first quarter. Flaharty Asset Management LLC now owns 5,088 shares of the e-commerce giant’s stock worth $968,000 after acquiring an additional 2,377 shares during the period. Finally, Border to Coast Pensions Partnership Ltd grew its position in shares of Amazon.com by 6.0% during the second quarter. Border to Coast Pensions Partnership Ltd now owns 1,136,311 shares of the e-commerce giant’s stock worth $249,295,000 after purchasing an additional 63,924 shares in the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.