Hasbro (NASDAQ:HAS) Reaches New 52-Week High on Strong Earnings

Hasbro, Inc. (NASDAQ:HAS)’s share price hit a new 52-week high during mid-day trading on Tuesday following a better than expected earnings announcement. The company traded as high as $108.30 and last traded at $104.1460, with a volume of 1,796,892 shares trading hands. The stock had previously closed at $98.49.

The company reported $2.90 earnings per share for the quarter, topping the consensus estimate of $1.86 by $1.04. The firm had revenue of $1.60 billion during the quarter, compared to analysts’ expectations of $1.48 billion. Hasbro had a net margin of 15.97% and a return on equity of 141.11%. Hasbro’s revenue was up 15.0% on a year-over-year basis. During the same quarter in the previous year, the company posted $1.68 EPS.

Key Headlines Impacting Hasbro

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Significant earnings and revenue beat: Hasbro reported quarterly EPS of $2.90, well above the $1.86 analyst consensus, while revenue rose 15% year over year to approximately $1.60 billion versus expectations of $1.48 billion. Profit also increased sharply from the prior-year period. Hasbro Tops Q3 Earnings and Revenue Estimates
• Positive Sentiment: Magic: The Gathering led growth: Magic revenue climbed 34% to a record $616.1 million. Wizards of the Coast and Digital Gaming revenue increased 31% to $747.2 million, highlighting strong demand for digital games and collectible products. Hasbro Q3 2026 Earnings
• Positive Sentiment: Full-year outlook raised: Management now expects constant-currency revenue growth of 7% to 9% in 2026, up from its previous 5% to 7% forecast. Hasbro also doubled its stock-repurchase target and maintained its $0.70 quarterly dividend, supporting shareholder returns. Hasbro Raises 2026 Outlook and Buyback Target
• Neutral Sentiment: Consumer Products also grew: Consumer Products revenue rose 4%, while Entertainment revenue increased 9%. These gains broaden the quarter’s strength beyond Magic, although the company remains heavily reliant on Wizards of the Coast and Digital Gaming for growth.
• Negative Sentiment: Insider and options signals are cautious: Reported insider activity showed selling but no purchases over the past six months, while put-option volume surged on October 19. These signals may weigh on sentiment despite the strong fundamental results.

Wall Street Analyst Weigh In

A number of analysts recently weighed in on HAS shares. DA Davidson cut their price target on shares of Hasbro from $100.00 to $95.00 and set a “neutral” rating on the stock in a research report on Wednesday, July 22nd. Argus boosted their price objective on shares of Hasbro from $90.00 to $105.00 and gave the company a “buy” rating in a report on Thursday, July 23rd. Jefferies Financial Group decreased their price objective on shares of Hasbro from $120.00 to $110.00 and set a “buy” rating for the company in a report on Thursday, July 16th. The Goldman Sachs Group lowered their target price on shares of Hasbro from $117.00 to $115.00 and set a “buy” rating for the company in a research note on Monday, September 21st. Finally, Wall Street Zen lowered shares of Hasbro from a “buy” rating to a “hold” rating in a report on Saturday, August 1st. Thirteen research analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the stock. According to MarketBeat.com, the stock has an average rating of “Moderate Buy” and an average price target of $110.64.

Insider Transactions at Hasbro

In related news, insider John Hight sold 3,186 shares of the stock in a transaction on Thursday, July 30th. The shares were sold at an average price of $93.71, for a total transaction of $298,560.06. Following the completion of the transaction, the insider owned 67,557 shares in the company, valued at approximately $6,330,766.47. This represents a 4.50% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, insider Timothy Kilpin sold 20,000 shares of the stock in a transaction dated Tuesday, July 28th. The stock was sold at an average price of $93.12, for a total transaction of $1,862,400.00. Following the transaction, the insider owned 54,229 shares of the company’s stock, valued at approximately $5,049,804.48. This represents a 26.94% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last three months, insiders have sold 50,472 shares of company stock worth $4,736,533. Corporate insiders own 0.71% of the company’s stock.

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently made changes to their positions in HAS. BlackRock Inc. acquired a new stake in shares of Hasbro during the 2nd quarter worth about $2,204,689,000. Bank of America Corp DE acquired a new position in Hasbro in the 2nd quarter valued at about $289,258,000. Amundi grew its stake in Hasbro by 21.1% in the 1st quarter. Amundi now owns 1,699,565 shares of the company’s stock valued at $159,079,000 after buying an additional 296,277 shares during the last quarter. Bank of New York Mellon Corp acquired a new position in Hasbro in the 2nd quarter valued at about $130,731,000. Finally, Epoch Investment Partners Inc. raised its holdings in Hasbro by 1.0% in the 1st quarter. Epoch Investment Partners Inc. now owns 1,174,077 shares of the company’s stock valued at $109,894,000 after acquiring an additional 12,182 shares during the period. 91.83% of the stock is currently owned by institutional investors.

Hasbro Stock Performance

The stock has a market capitalization of $14.47 billion, a P/E ratio of 18.46, a PEG ratio of 1.71 and a beta of 0.45. The company has a debt-to-equity ratio of 4.16, a quick ratio of 1.46 and a current ratio of 1.66. The company’s fifty day simple moving average is $92.42 and its two-hundred day simple moving average is $89.89.

Hasbro Company Profile

Hasbro, Inc is a global branded entertainment company that develops and markets toys, games, entertainment experiences and consumer products. Its portfolio includes well-known brands such as Monopoly, Play-Doh, Transformers, Nerf, My Little Pony, Dungeons & Dragons and Magic: The Gathering.

The company serves consumers through a range of channels, including retail, e-commerce, digital gaming, entertainment content and licensing. Hasbro also works with third-party partners to extend its brands into film and television, apparel, publishing and other consumer products.