Harley-Davidson, Inc. (HOG) – What Are Researchers Saying About This Stock?

Shares of Harley-Davidson, Inc. (NYSE:HOG) have been assigned a consensus rating of “Hold” from the thirteen ratings firms that are presently covering the firm, Marketbeat reports. Two equities research analysts have rated the stock with a sell rating, four have assigned a hold rating, six have issued a buy rating and one has issued a strong buy rating on the company. The average 1 year price target among brokerages that have covered the stock in the last year is $28.20.

HOG has been the subject of several recent research reports. Citigroup upgraded shares of Harley-Davidson from a “neutral” rating to a “buy” rating and upped their target price for the company from $31.00 to $33.00 in a research report on Monday, October 5th. Evercore raised Harley-Davidson from an “underperform” rating to an “outperform” rating and set a $33.00 price target on the stock in a research note on Monday, October 5th. Morgan Stanley raised their price target on Harley-Davidson from $15.00 to $17.00 and gave the stock an “underweight” rating in a research report on Tuesday, July 28th. Loop Capital raised Harley-Davidson from a “hold” rating to a “buy” rating and set a $32.00 price objective for the company in a research note on Monday, July 20th. Finally, Weiss Ratings cut Harley-Davidson from a “hold (c)” rating to a “hold (c-)” rating in a research note on Thursday, October 8th.

Insider Buying and Selling

In other news, CFO Jonathan Root sold 1,559 shares of the company’s stock in a transaction dated Thursday, October 1st. The stock was sold at an average price of $24.43, for a total value of $38,086.37. Following the completion of the sale, the chief financial officer directly owned 24,733 shares of the company’s stock, valued at $604,227.19. This represents a 5.93% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Daniel Nova purchased 40,000 shares of the business’s stock in a transaction that occurred on Friday, July 31st. The stock was purchased at an average price of $24.57 per share, for a total transaction of $982,800.00. Following the completion of the transaction, the director directly owned 47,605 shares in the company, valued at $1,169,654.85. This trade represents a 525.97% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. Over the last 90 days, insiders have purchased 57,500 shares of company stock valued at $1,439,550 and have sold 4,667 shares valued at $119,423. 0.97% of the stock is currently owned by company insiders.

Institutional Inflows and Outflows

A number of institutional investors have recently bought and sold shares of HOG. State of Alaska Department of Revenue grew its position in shares of Harley-Davidson by 42.7% in the 3rd quarter. State of Alaska Department of Revenue now owns 14,721 shares of the company’s stock valued at $358,000 after purchasing an additional 4,406 shares during the period. GAMMA Investing LLC increased its stake in Harley-Davidson by 16.0% during the 3rd quarter. GAMMA Investing LLC now owns 7,950 shares of the company’s stock worth $194,000 after purchasing an additional 1,098 shares in the last quarter. Tactive Advisors LLC bought a new stake in Harley-Davidson during the 3rd quarter worth approximately $623,000. CX Institutional raised its holdings in Harley-Davidson by 62.4% during the 3rd quarter. CX Institutional now owns 1,445 shares of the company’s stock worth $35,000 after buying an additional 555 shares during the period. Finally, Versant Capital Management Inc raised its holdings in Harley-Davidson by 40.1% during the 3rd quarter. Versant Capital Management Inc now owns 2,282 shares of the company’s stock worth $56,000 after buying an additional 653 shares during the period. Institutional investors and hedge funds own 85.10% of the company’s stock.

Harley-Davidson Trading Down 0.0%

HOG opened at $26.75 on Tuesday. The company has a debt-to-equity ratio of 0.36, a current ratio of 1.90 and a quick ratio of 1.70. The company has a market cap of $2.78 billion, a price-to-earnings ratio of 16.41, a price-to-earnings-growth ratio of 8.79 and a beta of 1.30. The firm has a 50 day simple moving average of $26.89 and a 200 day simple moving average of $25.39. Harley-Davidson has a fifty-two week low of $17.09 and a fifty-two week high of $28.86.

Harley-Davidson (NYSE:HOG) last announced its quarterly earnings data on Thursday, July 23rd. The company reported $0.75 earnings per share for the quarter, beating the consensus estimate of $0.65 by $0.10. Harley-Davidson had a net margin of 4.78% and a return on equity of 6.28%. The business had revenue of $1.23 billion for the quarter, compared to analyst estimates of $1.17 billion. During the same period in the prior year, the business posted $0.88 earnings per share. Harley-Davidson’s revenue was down 5.9% compared to the same quarter last year. On average, sell-side analysts anticipate that Harley-Davidson will post 0.56 earnings per share for the current year.

Harley-Davidson Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Tuesday, September 29th. Shareholders of record on Tuesday, September 15th were issued a dividend of $0.1875 per share. The ex-dividend date was Tuesday, September 15th. This represents a $0.75 dividend on an annualized basis and a yield of 2.8%. Harley-Davidson’s dividend payout ratio (DPR) is 46.01%.

Harley-Davidson Company Profile

Harley-Davidson, Inc is a motorcycle manufacturer headquartered in Milwaukee, Wisconsin. Founded in 1903, the company designs, manufactures and sells heavyweight motorcycles known for their cruiser, touring and adventure-touring models, as well as related parts, accessories, apparel and merchandise.

The company markets its products under the Harley-Davidson brand through a network of independent dealers and company-operated retail locations. Its offerings serve customers in the United States and international markets across Europe, Asia-Pacific, Canada and other regions.

Harley-Davidson also provides motorcycle financing and insurance-related services through Harley-Davidson Financial Services.