B.A. Schrock Wealth Management Inc. Makes New Investment in Salesforce Inc. $CRM

B.A. Schrock Wealth Management Inc. purchased a new position in shares of Salesforce Inc. (NYSE:CRM) during the 3rd quarter, Holdings Channel.com reports. The fund purchased 9,532 shares of the CRM provider’s stock, valued at approximately $2,256,000.

A number of other large investors have also recently added to or reduced their stakes in CRM. Thor Investment Management Inc. OH ADV grew its position in shares of Salesforce by 0.7% in the 3rd quarter. Thor Investment Management Inc. OH ADV now owns 6,422 shares of the CRM provider’s stock valued at $1,474,000 after acquiring an additional 45 shares during the period. Crumly & Associates Inc. increased its position in Salesforce by 1.5% during the third quarter. Crumly & Associates Inc. now owns 3,396 shares of the CRM provider’s stock worth $780,000 after buying an additional 50 shares during the last quarter. HBW Advisory Services LLC increased its position in Salesforce by 0.4% during the first quarter. HBW Advisory Services LLC now owns 13,098 shares of the CRM provider’s stock worth $2,445,000 after buying an additional 57 shares during the last quarter. Prentice Wealth Management LLC raised its stake in Salesforce by 1.8% in the first quarter. Prentice Wealth Management LLC now owns 3,274 shares of the CRM provider’s stock valued at $611,000 after buying an additional 58 shares during the period. Finally, Focused Wealth Management Inc raised its stake in Salesforce by 5.5% in the first quarter. Focused Wealth Management Inc now owns 1,126 shares of the CRM provider’s stock valued at $210,000 after buying an additional 59 shares during the period. Institutional investors and hedge funds own 80.43% of the company’s stock.

Key Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Analyst upgrade and AI acquisition support sentiment: Bank of America reportedly issued a rare double upgrade, arguing that Salesforce’s AI offerings could deepen customer dependence on its platform. The bullish call followed Salesforce’s agreement to acquire AI-powered analytics platform Loops, which could strengthen its data and analytics capabilities. Salesforce Gets a Rare BofA Double Upgrade
• Positive Sentiment: Technical setup points to additional upside: A weekly bullish reversal, daily double-bottom pattern and potential bullish-flag breakout suggest the post-breakout pullback may be ending, according to technical analysis. Salesforce Price Forecast
• Positive Sentiment: Expanded DocuSign partnership adds an AI workflow catalyst: DocuSign’s Intelligent Agreement Management platform will be integrated natively with Salesforce, Agentforce and Slack, potentially increasing the usefulness of Salesforce’s AI agents for revenue teams. DocuSign and Salesforce Launch Intelligent Agreement Management
• Neutral Sentiment: Relative valuation looks favorable: One comparison with ServiceNow concluded Salesforce has stronger earnings estimate revisions, faster AI growth and a lower valuation, although investors still need evidence that those advantages will translate into sustained growth. Salesforce vs. ServiceNow
• Negative Sentiment: AI monetization remains the key overhang: Despite earnings beats, skeptics question whether agentic AI can materially improve Salesforce’s profits. Reports also highlight AI cannibalization risks and note that many customers have not yet adopted a potentially important upgrade, leaving investors cautious about near-term revenue acceleration. Agentic AI Skepticism

Analyst Upgrades and Downgrades

A number of research firms recently weighed in on CRM. Susquehanna began coverage on Salesforce in a report on Wednesday, July 1st. They set a “neutral” rating on the stock. Cantor Fitzgerald reaffirmed an “overweight” rating and set a $300.00 price target on shares of Salesforce in a report on Thursday, September 17th. Morgan Stanley set a $315.00 price target on Salesforce in a report on Wednesday, September 2nd. Canaccord Genuity Group lifted their price objective on shares of Salesforce from $270.00 to $300.00 and gave the stock a “buy” rating in a research report on Thursday, September 17th. Finally, UBS Group reissued a “buy” rating on shares of Salesforce in a research report on Friday, September 11th. Three analysts have rated the stock with a Strong Buy rating, thirty-one have assigned a Buy rating, thirteen have assigned a Hold rating and three have given a Sell rating to the company. According to MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average target price of $278.12.

Salesforce Price Performance

NYSE:CRM opened at $235.95 on Thursday. Salesforce Inc. has a 52 week low of $146.32 and a 52 week high of $269.11. The company has a debt-to-equity ratio of 1.02, a quick ratio of 0.84 and a current ratio of 0.84. The firm’s 50-day simple moving average is $229.31 and its 200 day simple moving average is $194.02. The firm has a market cap of $194.19 billion, a price-to-earnings ratio of 21.51, a P/E/G ratio of 1.08 and a beta of 1.26.

Salesforce (NYSE:CRM) last posted its quarterly earnings data on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $3.27 by $2.63. Salesforce had a net margin of 21.99% and a return on equity of 24.90%. The firm had revenue of $11.35 billion during the quarter, compared to the consensus estimate of $11.33 billion. During the same quarter in the previous year, the firm posted $2.91 EPS. The business’s revenue for the quarter was up 10.8% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. As a group, sell-side analysts predict that Salesforce Inc. will post 12.82 earnings per share for the current year.

Salesforce Dividend Announcement

The firm also recently declared a quarterly dividend, which was paid on Thursday, October 8th. Stockholders of record on Thursday, September 17th were given a $0.44 dividend. This represents a $1.76 dividend on an annualized basis and a dividend yield of 0.7%. The ex-dividend date was Thursday, September 17th. Salesforce’s payout ratio is presently 16.04%.

Insider Buying and Selling

In related news, Director Craig Conway sold 4,500 shares of the business’s stock in a transaction that occurred on Friday, September 4th. The stock was sold at an average price of $260.61, for a total value of $1,172,745.00. Following the completion of the sale, the director directly owned 5,437 shares in the company, valued at approximately $1,416,936.57. The trade was a 45.29% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is accessible through this link. Also, Director David Blair Kirk bought 4,176 shares of the business’s stock in a transaction dated Friday, September 18th. The shares were bought at an average price of $239.33 per share, with a total value of $999,442.08. Following the completion of the transaction, the director owned 18,748 shares in the company, valued at approximately $4,486,958.84. This trade represents a 28.66% increase in their position. The disclosure for this purchase is available in the SEC filing. 3.50% of the stock is currently owned by insiders.

About Salesforce

Salesforce, Inc (NYSE: CRM) develops cloud-based customer relationship management (CRM) software and enterprise applications. Its platform helps organizations manage sales, customer service, marketing, commerce, analytics, data integration and collaboration through subscription-based services.

The company’s product portfolio includes Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Salesforce Platform, Data Cloud and Tableau. Salesforce also offers MuleSoft integration technology, Slack collaboration software and artificial intelligence capabilities through its Einstein platform.