SoFi Technologies (NASDAQ:SOFI) Sets New 52-Week Low – Time to Sell?

Shares of SoFi Technologies, Inc. (NASDAQ:SOFI) hit a new 52-week low during trading on Wednesday. The stock traded as low as $14.75 and last traded at $14.4620, with a volume of 10,683,165 shares changing hands. The stock had previously closed at $15.24.

Key Stories Impacting SoFi Technologies

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: StoneX initiated coverage with a Buy rating, arguing that SoFi’s valuation has become attractive after its steep 2026 decline and that improving operating performance could support a recovery. The firm’s view implies approximately 64% upside. Why StoneX Initiated SoFi Stock At Buy Amid The Fintech’s 2026 Retreat
• Positive Sentiment: Benchmark Co. upgraded SoFi to Strong Buy, providing a fresh catalyst for the stock and signaling confidence in its longer-term earnings and growth outlook. SoFi Technologies upgraded by Benchmark Co.
• Positive Sentiment: SoFi’s growth strategy continues to receive support: recent coverage highlighted strong second-quarter revenue, record member and product growth, and raised 2026 revenue guidance. Its crypto-linked cards in Mexico and potential SoFiUSD transfers could expand technology-platform and cross-selling opportunities, although the near-term financial contribution is expected to be limited. SoFi Technologies’ Crypto Push
• Neutral Sentiment: SoFi announced a 10.00% distribution rate for its SoFi Enhanced Yield ETF (THTA). The announcement may raise brand visibility, but it applies to the ETF rather than directly changing SOFI’s earnings or valuation. SoFi Announces Monthly Distributions on THTA
• Negative Sentiment: Rising bond yields are tightening spreads, creating concern that higher funding costs could pressure SoFi’s lending profitability and margins. Analysts are also focused on whether the company can generate sufficient incremental margin to meet its ambitious 2026 adjusted EBITDA target. SoFi Technologies: Rising Yields Tighten Spreads

Analyst Ratings Changes

Several analysts have commented on SOFI shares. The Goldman Sachs Group set a $15.00 price objective on shares of SoFi Technologies in a research report on Tuesday. Benchmark raised shares of SoFi Technologies to a “strong-buy” rating in a report on Monday. Morgan Stanley dropped their price objective on SoFi Technologies from $16.00 to $15.00 and set an “underweight” rating on the stock in a research note on Thursday, July 30th. Needham & Company LLC dropped their price objective on SoFi Technologies from $25.00 to $24.00 and set a “buy” rating on the stock in a research note on Thursday, July 30th. Finally, Scotiabank began coverage on SoFi Technologies in a report on Wednesday, September 2nd. They set a “sector outperform” rating and a $25.00 price objective for the company. One analyst has rated the stock with a Strong Buy rating, nine have assigned a Buy rating, eleven have issued a Hold rating and three have issued a Sell rating to the stock. Based on data from MarketBeat.com, SoFi Technologies has a consensus rating of “Hold” and an average target price of $22.20.

SoFi Technologies Stock Down 5.9%

The company has a 50 day moving average price of $17.31 and a 200-day moving average price of $17.14. The stock has a market capitalization of $18.53 billion, a PE ratio of 29.92, a PEG ratio of 1.27 and a beta of 2.33. The company has a debt-to-equity ratio of 0.30, a current ratio of 0.74 and a quick ratio of 0.10.

SoFi Technologies (NASDAQ:SOFI) last issued its quarterly earnings data on Wednesday, July 29th. The company reported $0.12 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.11 by $0.01. SoFi Technologies had a net margin of 14.78% and a return on equity of 6.22%. The business had revenue of $1.21 billion for the quarter, compared to the consensus estimate of $1.11 billion. During the same period in the previous year, the firm earned $0.08 EPS. The company’s quarterly revenue was up 42.5% compared to the same quarter last year. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. As a group, analysts forecast that SoFi Technologies, Inc. will post 0.60 earnings per share for the current fiscal year.

Insider Transactions at SoFi Technologies

In related news, EVP Kelli Keough sold 10,203 shares of the company’s stock in a transaction that occurred on Monday, September 21st. The stock was sold at an average price of $16.99, for a total value of $173,348.97. Following the sale, the executive vice president owned 408,073 shares in the company, valued at $6,933,160.27. This represents a 2.44% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CTO Jeremy Rishel sold 18,624 shares of SoFi Technologies stock in a transaction on Monday, September 21st. The shares were sold at an average price of $17.50, for a total value of $325,920.00. Following the transaction, the chief technology officer owned 912,650 shares of the company’s stock, valued at $15,971,375. The trade was a 2.00% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders sold 51,067 shares of company stock worth $890,716. Corporate insiders own 2.50% of the company’s stock.

Hedge Funds Weigh In On SoFi Technologies

Institutional investors and hedge funds have recently modified their holdings of the stock. Reflection Asset Management purchased a new stake in shares of SoFi Technologies in the fourth quarter valued at $28,000. Cornerstone Planning Group LLC increased its position in SoFi Technologies by 232.1% during the 1st quarter. Cornerstone Planning Group LLC now owns 2,099 shares of the company’s stock worth $34,000 after purchasing an additional 1,467 shares in the last quarter. Compass Financial Management LLC purchased a new stake in SoFi Technologies during the 2nd quarter worth about $34,000. MassMutual Private Wealth & Trust FSB raised its stake in SoFi Technologies by 44.2% in the 3rd quarter. MassMutual Private Wealth & Trust FSB now owns 2,248 shares of the company’s stock valued at $35,000 after purchasing an additional 689 shares during the last quarter. Finally, SHP Wealth Management acquired a new position in SoFi Technologies in the 4th quarter valued at about $36,000. 38.43% of the stock is currently owned by institutional investors.

SoFi Technologies Company Profile

SoFi Technologies, Inc is a financial technology company that provides digital financial services through its SoFi platform. Founded in 2011 as a student-loan refinancing business, the company has expanded into a broader digital banking and personal-finance provider serving consumers primarily in the United States.

SoFi offers products including personal loans, student-loan refinancing, home loans, checking and savings accounts, credit cards, investment accounts, and financial-planning tools.