Celsius (NASDAQ:CELH) Shares Gap Up on Insider Buying Activity

Celsius Holdings Inc. (NASDAQ:CELH) gapped up before the market opened on Wednesday after an insider bought additional shares in the company. The stock had previously closed at $27.63, but opened at $28.72. Celsius shares last traded at $28.1810, with a volume of 768,396 shares trading hands.

Specifically, Director Damon DeSantis bought 16,000 shares of the stock in a transaction dated Tuesday, September 15th. The stock was purchased at an average price of $27.95 per share, for a total transaction of $447,200.00. Following the acquisition, the director owned 2,728,187 shares of the company’s stock, valued at $76,252,826.65. The trade was a 0.59% increase in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, Director Damon DeSantis purchased 20,000 shares of the business’s stock in a transaction that occurred on Monday, September 14th. The shares were purchased at an average price of $27.65 per share, for a total transaction of $553,000.00. Following the completion of the acquisition, the director directly owned 2,712,187 shares in the company, valued at $74,991,970.55. The trade was a 0.74% increase in their position. The SEC filing for this purchase provides additional information. In other news, CEO John Fieldly acquired 18,000 shares of Celsius stock in a transaction that occurred on Thursday, September 10th. The shares were bought at an average cost of $27.44 per share, with a total value of $493,920.00. Following the transaction, the chief executive officer directly owned 956,063 shares of the company’s stock, valued at $26,234,368.72. This trade represents a 1.92% increase in their position. The acquisition was disclosed in a filing with the SEC, which is available at this link.

Wall Street Analysts Forecast Growth

A number of research analysts have recently commented on CELH shares. Roth Capital reaffirmed a “buy” rating and set a $48.00 target price on shares of Celsius in a research note on Friday, August 7th. Citigroup dropped their price objective on Celsius from $50.00 to $40.00 and set a “buy” rating for the company in a report on Friday, August 7th. Zacks Research lowered Celsius from a “hold” rating to a “strong sell” rating in a research note on Friday, August 7th. Bank of America decreased their target price on Celsius from $55.00 to $45.00 and set a “buy” rating for the company in a research report on Wednesday, June 24th. Finally, Needham & Company LLC lowered their target price on shares of Celsius from $55.00 to $35.00 and set a “buy” rating for the company in a research note on Thursday, August 6th. Fourteen investment analysts have rated the stock with a Buy rating, five have assigned a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat.com, Celsius presently has an average rating of “Moderate Buy” and an average target price of $43.38.

Celsius News Summary

Here are the key news stories impacting Celsius this week:

• Positive Sentiment: Director Damon DeSantis bought a combined 36,000 shares on September 14 and 15 for approximately $1.0 million at average prices of $27.65 and $27.95. The purchases increased his direct ownership to 2.73 million shares and may signal confidence that CELH is undervalued. Celsius insider buying report
• Positive Sentiment: Analysts have an average price target of $43.38, well above recent trading levels, with a consensus rating of “Moderate Buy.” However, the target reflects earlier research and is not necessarily a new upgrade. Celsius analyst price target report
• Neutral Sentiment: A Zacks article reviewed broker recommendations for Celsius but did not identify a specific rating change or new earnings estimate, limiting its immediate trading impact. Zacks Celsius broker commentary
• Negative Sentiment: Several law firms announced or promoted a securities class action against Celsius and certain officers. The lawsuit covers investors who purchased shares between February 21, 2025, and June 3, 2026, and alleges federal securities-law violations. The claims remain unproven, but the litigation could create legal costs, disclosure concerns and reputational damage. Pomerantz Celsius class-action announcement
• Negative Sentiment: The allegations reportedly include claims that Celsius misled investors about the safety of its Alani Nu beverages for teenagers. Repeated announcements from shareholder-rights firms amplify uncertainty around the brand and the company’s disclosures. Robbins Celsius investigation announcement

Celsius Price Performance

The company has a current ratio of 1.80, a quick ratio of 1.42 and a debt-to-equity ratio of 0.56. The firm’s 50-day moving average price is $29.78 and its two-hundred day moving average price is $32.80. The stock has a market cap of $7.19 billion, a PE ratio of 118.70, a PEG ratio of 1.97 and a beta of 0.93.

Celsius (NASDAQ:CELH) last issued its quarterly earnings data on Thursday, August 6th. The company reported $0.36 EPS for the quarter, missing analysts’ consensus estimates of $0.41 by ($0.05). The business had revenue of $817.93 million during the quarter, compared to the consensus estimate of $870.08 million. Celsius had a return on equity of 36.52% and a net margin of 4.24%.The business’s quarterly revenue was up 10.6% on a year-over-year basis. During the same period last year, the firm earned $0.47 EPS. On average, equities analysts expect that Celsius Holdings Inc. will post 1.45 earnings per share for the current fiscal year.

Institutional Investors Weigh In On Celsius

A number of hedge funds have recently made changes to their positions in the stock. Norges Bank acquired a new stake in shares of Celsius during the fourth quarter worth about $140,803,000. Westfield Capital Management Co. LP purchased a new position in Celsius during the 4th quarter worth approximately $70,632,000. Bank of New York Mellon Corp purchased a new position in Celsius during the 2nd quarter worth approximately $43,040,000. Clearbridge Investments LLC acquired a new stake in Celsius during the 4th quarter valued at approximately $45,137,000. Finally, Jupiter Asset Management Ltd. acquired a new stake in Celsius during the 4th quarter valued at approximately $29,852,000. 60.95% of the stock is currently owned by hedge funds and other institutional investors.

About Celsius

Celsius Holdings, Inc develops, markets and distributes functional, better-for-you beverages under the CELSIUS brand. Its products are positioned as energy drinks designed to support active lifestyles and are marketed with claims related to fitness, metabolism and sustained energy. The company offers a range of carbonated and noncarbonated beverages in various flavors and formulations, including CELSIUS Originals, CELSIUS Vibe and CELSIUS Essentials, as well as powdered drink mixes and other related products.

The company sells its beverages through a broad network of retail and e-commerce channels, including convenience stores, grocery stores, drugstores, warehouse clubs, gyms and other specialty outlets.