Brokerages Set Planet Fitness, Inc. (NYSE:PLNT) PT at $70.24

Shares of Planet Fitness, Inc. (NYSE:PLNT) have received an average rating of “Moderate Buy” from the twenty-two ratings firms that are presently covering the firm, MarketBeat Ratings reports. One research analyst has rated the stock with a sell recommendation, nine have assigned a hold recommendation, eleven have given a buy recommendation and one has assigned a strong buy recommendation to the company. The average 12 month target price among brokerages that have covered the stock in the last year is $70.2368.

Several analysts have commented on the stock. Canaccord Genuity Group lifted their price objective on shares of Planet Fitness from $80.00 to $82.00 and gave the stock a “buy” rating in a research report on Monday, July 20th. Zacks Research raised shares of Planet Fitness from a “strong sell” rating to a “hold” rating in a research report on Friday, July 10th. JPMorgan Chase & Co. raised their price target on shares of Planet Fitness from $60.00 to $62.00 and gave the stock an “overweight” rating in a research note on Thursday, July 9th. Roth Capital lowered their price target on shares of Planet Fitness from $109.00 to $64.00 and set a “buy” rating on the stock in a report on Wednesday, May 20th. Finally, Deutsche Bank Aktiengesellschaft reiterated a “hold” rating and issued a $55.00 price objective on shares of Planet Fitness in a research note on Wednesday, July 22nd.

Planet Fitness Price Performance

Shares of NYSE:PLNT opened at $50.04 on Friday. Planet Fitness has a 1 year low of $37.03 and a 1 year high of $114.26. The company has a market capitalization of $3.78 billion, a PE ratio of 16.96, a price-to-earnings-growth ratio of 1.07 and a beta of 1.01. The business has a fifty day moving average price of $52.47 and a two-hundred day moving average price of $59.99.

Planet Fitness (NYSE:PLNT) last released its earnings results on Thursday, August 6th. The company reported $0.88 EPS for the quarter, topping analysts’ consensus estimates of $0.85 by $0.03. The company had revenue of $365.22 million for the quarter, compared to analysts’ expectations of $356.21 million. Planet Fitness had a negative return on equity of 59.46% and a net margin of 16.88%.The business’s revenue for the quarter was up 7.1% compared to the same quarter last year. During the same period in the previous year, the business posted $0.86 EPS. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. Sell-side analysts anticipate that Planet Fitness will post 3.21 earnings per share for the current year.

Insider Activity at Planet Fitness

In other news, Director Stephen Spinelli, Jr. purchased 10,000 shares of the business’s stock in a transaction dated Monday, August 10th. The stock was bought at an average price of $49.28 per share, for a total transaction of $492,800.00. Following the purchase, the director owned 45,516 shares of the company’s stock, valued at $2,243,028.48. The trade was a 28.16% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. 0.90% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On Planet Fitness

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in PLNT. California State Teachers Retirement System boosted its position in shares of Planet Fitness by 4,900.2% in the second quarter. California State Teachers Retirement System now owns 4,754,461 shares of the company’s stock valued at $248,040,000 after acquiring an additional 4,659,376 shares during the period. Norges Bank purchased a new stake in Planet Fitness in the 4th quarter worth approximately $108,796,000. Assenagon Asset Management S.A. bought a new position in Planet Fitness in the 2nd quarter valued at $44,399,000. Freestone Grove Partners LP boosted its holdings in Planet Fitness by 149.2% in the 3rd quarter. Freestone Grove Partners LP now owns 527,634 shares of the company’s stock valued at $54,768,000 after purchasing an additional 315,941 shares during the period. Finally, Montanova Capital LLC bought a new position in Planet Fitness in the 2nd quarter valued at $11,473,000. 95.53% of the stock is currently owned by institutional investors.

Planet Fitness News Roundup

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Planet Fitness announced an updated brand identity, refreshed logo, and enhanced mobile app. The initiatives could support member engagement and long-term brand growth, although the immediate financial impact is unclear. Planet Fitness Announces Updated Brand Identity and Mobile App
• Neutral Sentiment: Several firms, including Kaplan Fox, Rosen, Pomerantz, Bernstein Liebhard, SBS, and Faruqi & Faruqi, reminded investors of a securities class action involving purchases of PLNT securities between November 6, 2025, and May 6, 2026. Investors have until September 14, 2026, to seek appointment as lead plaintiff. The repeated announcements largely represent competing notices about the same litigation rather than separate lawsuits. Kaplan Fox Planet Fitness Class Action Notice
• Negative Sentiment: The lawsuit alleges that Planet Fitness and certain executives violated federal securities laws, increasing potential legal costs, reputational risk, and uncertainty regarding investor claims. The announcements follow reports of an approximately 31% stock decline, reinforcing pressure on PLNT; the allegations have not been proven in court. Block and Leviton Planet Fitness Stock Drop and Lawsuit Notice

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.