Analysts’ Weekly Ratings Updates for Booking (BKNG)

A number of research firms have changed their ratings and price targets for Booking (NASDAQ: BKNG):

• 9/1/2026 – Booking is now covered by Rosenblatt Securities. They set a “buy” rating and a $245.00 price target on the stock.
• 8/31/2026 – Booking was upgraded by Rosenblatt Securities to “strong-buy”.
• 8/27/2026 – Booking had its “buy” rating reaffirmed by BTIG Research. They now have a $250.00 price target on the stock.
• 8/26/2026 – Booking had its “hold (c+)” rating reaffirmed by Weiss Ratings.
• 8/26/2026 – Booking had its “market perform” rating reaffirmed by Sanford C. Bernstein. They now have a $188.00 price target on the stock.
• 8/24/2026 – Booking had its “outperform” rating reaffirmed by Evercore Inc. They now have a $270.00 price target on the stock.
• 8/10/2026 – Booking had its price target raised by Argus from $210.00 to $245.00. They now have a “buy” rating on the stock.
• 8/6/2026 – Booking had its “positive” rating reaffirmed by Susquehanna. They now have a $240.00 price target on the stock.
• 8/6/2026 – Booking was given a new $240.00 price target by DA Davidson.
• 8/5/2026 – Booking was given a new $242.00 price target by Truist Financial Corporation.
• 8/5/2026 – Booking had its “buy” rating reaffirmed by Deutsche Bank Aktiengesellschaft. They now have a $230.00 price target on the stock.
• 8/5/2026 – Booking had its “buy” rating reaffirmed by B. Riley Financial, Inc.. They now have a $274.00 price target on the stock, up from $264.00.
• 8/5/2026 – Booking had its “outperform” rating reaffirmed by Oppenheimer Holdings, Inc.. They now have a $240.00 price target on the stock, up from $215.00.
• 8/5/2026 – Booking was given a new $240.00 price target by Mizuho.
• 8/5/2026 – Booking was given a new $230.00 price target by Robert W. Baird.
• 8/5/2026 – Booking had its “neutral” rating reaffirmed by Piper Sandler. They now have a $215.00 price target on the stock, up from $195.00.
• 8/5/2026 – Booking was given a new $220.00 price target by Wells Fargo & Company. They now have an “equal weight” rating on the stock.
• 8/5/2026 – Booking had its “buy” rating reaffirmed by Citigroup Inc.. They now have a $236.00 price target on the stock, up from $225.00.
• 8/5/2026 – Booking had its “outperform” rating reaffirmed by BMO Capital Markets. They now have a $250.00 price target on the stock, up from $240.00.
• 8/5/2026 – Booking had its “buy” rating reaffirmed by Bank of America Corporation. They now have a $234.00 price target on the stock.
• 8/5/2026 – Booking had its price target raised by UBS Group AG from $266.00 to $274.00. They now have a “buy” rating on the stock.
• 8/5/2026 – Booking had its price target raised by Benchmark Co. from $220.00 to $250.00. They now have a “buy” rating on the stock.
• 8/5/2026 – Booking had its price target raised by Wedbush from $211.00 to $247.00. They now have an “outperform” rating on the stock.
• 8/5/2026 – Booking had its price target raised by Cantor Fitzgerald from $175.00 to $220.00. They now have a “neutral” rating on the stock.
• 8/5/2026 – Booking had its “buy” rating reaffirmed by BTIG Research. They now have a $250.00 price target on the stock.
• 7/30/2026 – Booking had its price target raised by UBS Group AG from $249.00 to $266.00. They now have a “buy” rating on the stock.
• 7/28/2026 – Booking had its “market perform” rating reaffirmed by Citigroup Inc..
• 7/20/2026 – Booking was given a new $215.00 price target by The Goldman Sachs Group, Inc.. They now have a “neutral” rating on the stock.
• 7/16/2026 – Booking is now covered by Wedbush. They set an “outperform” rating and a $211.00 price target on the stock.
• 7/14/2026 – Booking had its price target raised by Jefferies Financial Group Inc. from $180.00 to $190.00. They now have a “hold” rating on the stock.

Booking Announces Dividend

The business also recently declared a quarterly dividend, which will be paid on Wednesday, September 30th. Stockholders of record on Friday, September 11th will be paid a dividend of $0.42 per share. This represents a $1.68 annualized dividend and a dividend yield of 1.0%. The ex-dividend date of this dividend is Friday, September 11th. Booking’s dividend payout ratio is 18.58%.

Insider Buying and Selling at Booking

In related news, CFO Ewout L. Steenbergen sold 20,000 shares of the firm’s stock in a transaction that occurred on Wednesday, August 12th. The shares were sold at an average price of $211.03, for a total value of $4,220,600.00. Following the completion of the sale, the chief financial officer owned 59,794 shares of the company’s stock, valued at $12,618,327.82. This trade represents a 25.06% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Robert Mylod, Jr. sold 1,000 shares of the business’s stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $200.00, for a total transaction of $200,000.00. Following the completion of the transaction, the director owned 14,000 shares of the company’s stock, valued at $2,800,000. This trade represents a 6.67% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 81,550 shares of company stock valued at $16,922,744 over the last three months. Insiders own 0.17% of the company’s stock.

Booking Holdings Inc is a global provider of online travel and related services. The company connects consumers with accommodations, flights, rental cars, restaurants and travel experiences through a portfolio of digital brands and websites.

Its principal brands include Booking.com, which offers lodging, transportation and travel experiences; Priceline, which provides online booking services for hotels, flights, rental cars and vacation packages; Agoda, which focuses primarily on travel bookings in Asia and other international markets; KAYAK, a travel metasearch engine; OpenTable, a restaurant reservation and management platform; and Rentalcars.com, a global car rental service.

Booking Holdings serves customers, travel providers and restaurants across numerous countries and regions, with a particularly extensive international presence.