Wix.com Ltd. (NASDAQ:WIX) Receives Consensus Rating of “Hold” from Brokerages

Wix.com Ltd. (NASDAQ:WIX) has been given a consensus recommendation of “Hold” by the twenty-three analysts that are currently covering the firm, Marketbeat reports. Two investment analysts have rated the stock with a sell rating, ten have assigned a hold rating and eleven have assigned a buy rating to the company. The average 12 month price target among analysts that have updated their coverage on the stock in the last year is $90.5714.

WIX has been the topic of a number of recent research reports. Needham & Company LLC reissued a “buy” rating and set a $80.00 price target on shares of Wix.com in a research note on Wednesday, August 5th. Evercore set a $95.00 price objective on shares of Wix.com in a report on Tuesday, August 4th. Morgan Stanley downgraded shares of Wix.com from an “overweight” rating to an “equal weight” rating and cut their target price for the stock from $112.00 to $60.00 in a research report on Tuesday, July 21st. Barclays reduced their target price on shares of Wix.com from $155.00 to $100.00 and set an “overweight” rating on the stock in a report on Thursday, May 14th. Finally, Benchmark restated a “buy” rating on shares of Wix.com in a research report on Wednesday, August 26th.

Wix.com Stock Performance

Shares of WIX opened at $76.21 on Monday. Wix.com has a 52 week low of $40.16 and a 52 week high of $190.93. The stock has a market capitalization of $4.44 billion, a price-to-earnings ratio of -21.53, a PEG ratio of 36.22 and a beta of 1.02. The stock has a fifty day moving average of $63.84 and a 200-day moving average of $66.82.

Wix.com (NASDAQ:WIX) last issued its quarterly earnings data on Tuesday, August 4th. The information services provider reported $1.39 earnings per share for the quarter, topping analysts’ consensus estimates of $1.13 by $0.26. Wix.com had a negative return on equity of 1.61% and a negative net margin of 8.19%.The business had revenue of $563.06 million for the quarter, compared to analyst estimates of $552.56 million. During the same quarter in the previous year, the company posted $2.28 EPS. Wix.com’s quarterly revenue was up 14.9% compared to the same quarter last year. As a group, equities analysts forecast that Wix.com will post 0.24 EPS for the current year.

More Wix.com News

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: An insider, Yaniv Even-Haim, purchased 320 Wix shares at an average price of $59.89. Although the transaction was modest relative to his existing holdings, insider buying may signal confidence that the stock’s valuation is attractive after its recent volatility. Yaniv Even-Haim Acquires Wix Shares
• Positive Sentiment: Recent coverage remains constructive on Wix’s AI strategy, including its Harmony capabilities and the company’s effort to benefit from the shift toward AI-assisted website and software development. The stock also recently rallied sharply, reflecting renewed optimism about a potential AI-related comeback. Why Wix.com Stock Soared in August
• Neutral Sentiment: Wix’s latest reported quarter exceeded analyst expectations for earnings and revenue, with revenue increasing year over year. However, the company remained unprofitable on a net-margin basis, and its earnings outlook and valuation remain sensitive to execution in a competitive AI-driven market.
• Negative Sentiment: Several law firms publicized a securities class action against Wix and certain officers, with a September 22, 2026 deadline for investors to seek lead-plaintiff status. The lawsuits relate to investors who purchased shares between February 19, 2025 and May 12, 2026, and allege that Wix made misleading statements concerning Harmony, Base44 momentum, product capabilities, customer demand and competitive risks. The allegations have not been proven, but the legal publicity creates additional reputational, financial and management uncertainty. Wix Investor Class Action Deadline
• Negative Sentiment: Analyst commentary cited in the investor alerts points to reduced ratings or price targets amid concerns about Wix’s transition to “vibe coding,” Base44 costs, competition and the durability of demand. These concerns may be amplifying profit-taking after the stock’s recent advance. Wix Shareholder Alert

Insider Buying and Selling

In other news, Director Ron Gutler sold 5,718 shares of the stock in a transaction dated Thursday, August 27th. The stock was sold at an average price of $85.42, for a total value of $488,431.56. Following the completion of the sale, the director owned 15,631 shares of the company’s stock, valued at approximately $1,335,200.02. This represents a 26.78% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CMO Omer Shai purchased 490 shares of the firm’s stock in a transaction dated Monday, August 31st. The stock was bought at an average cost of $59.89 per share, with a total value of $29,346.10. Following the purchase, the chief marketing officer owned 515,879 shares of the company’s stock, valued at approximately $30,895,993.31. This trade represents a 0.10% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. Insiders have purchased a total of 2,622 shares of company stock valued at $157,032 over the last quarter. 6.20% of the stock is currently owned by company insiders.

Institutional Trading of Wix.com

Institutional investors and hedge funds have recently added to or reduced their stakes in the company. Hsbc Holdings PLC increased its position in shares of Wix.com by 11,894.0% during the first quarter. Hsbc Holdings PLC now owns 3,529,474 shares of the information services provider’s stock worth $318,676,000 after buying an additional 3,500,047 shares during the period. Ameriprise Financial Inc. lifted its holdings in Wix.com by 879.0% in the second quarter. Ameriprise Financial Inc. now owns 2,031,591 shares of the information services provider’s stock valued at $321,926,000 after buying an additional 1,824,070 shares during the period. California State Teachers Retirement System boosted its position in Wix.com by 2,918.9% during the second quarter. California State Teachers Retirement System now owns 1,788,485 shares of the information services provider’s stock valued at $81,144,000 after acquiring an additional 1,729,242 shares during the last quarter. Wellington Management Group LLP boosted its position in Wix.com by 90.4% during the third quarter. Wellington Management Group LLP now owns 3,390,589 shares of the information services provider’s stock valued at $602,270,000 after acquiring an additional 1,609,989 shares during the last quarter. Finally, Diamond Hill Capital Management Inc. acquired a new stake in Wix.com during the 4th quarter worth about $150,622,000. Institutional investors and hedge funds own 81.52% of the company’s stock.

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.