Insider Selling: Reformation (NYSE:REF) Major Shareholder Sells $2,086,864.20 in Stock

Posted by Donna Armstrong on Sep 6th, 2026

Reformation Inc. (NYSE:REF – Get Free Report) major shareholder Scsp Refo sold 149,596 shares of Reformation stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $13.95, for a total value of $2,086,864.20. Following the completion of the transaction, the insider owned 28,942,153 shares of the company’s stock, valued at approximately $403,743,034.35. The trade was a 0.51% decrease in their position. The sale was disclosed in a filing with the SEC, which is accessible through this hyperlink. Major shareholders that own more than 10% of a company’s stock are required to disclose their sales and purchases with the SEC.

Scsp Refo also recently made the following trade(s):

On Friday, July 31st, Scsp Refo sold 2,987,199 shares of Reformation stock. The shares were sold at an average price of $13.95, for a total value of $41,671,426.05.

Reformation Trading Up 0.2%

REF stock opened at $13.67 on Friday. Reformation Inc. has a 12-month low of $12.83 and a 12-month high of $17.26.

Analysts Set New Price Targets

A number of brokerages have weighed in on REF. Telsey Advisory Group started coverage on shares of Reformation in a report on Monday, August 24th. They set an “outperform” rating and a $20.00 target price on the stock. Robert W. Baird initiated coverage on shares of Reformation in a report on Monday, August 24th. They issued an “outperform” rating and a $19.00 price target for the company. JPMorgan Chase & Co. started coverage on shares of Reformation in a research report on Monday, August 24th. They set an “overweight” rating and a $21.00 price objective for the company. Citigroup initiated coverage on shares of Reformation in a research note on Monday, August 24th. They set a “buy” rating and a $20.00 price objective on the stock. Finally, BTIG Research began coverage on shares of Reformation in a report on Monday, August 24th. They issued a “buy” rating and a $20.00 target price on the stock. Eight investment analysts have rated the stock with a Buy rating and two have assigned a Hold rating to the company. According to MarketBeat.com, Reformation presently has a consensus rating of “Moderate Buy” and a consensus target price of $19.25.

View Our Latest Analysis on Reformation