Krilogy Financial LLC Sells 7,119 Shares of Apple Inc. $AAPL

Krilogy Financial LLC trimmed its position in shares of Apple Inc. (NASDAQ:AAPL) by 2.9% during the second quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 242,373 shares of the iPhone maker’s stock after selling 7,119 shares during the quarter. Apple accounts for 2.1% of Krilogy Financial LLC’s portfolio, making the stock its 10th largest position. Krilogy Financial LLC’s holdings in Apple were worth $70,133,000 at the end of the most recent reporting period.

Several other hedge funds have also added to or reduced their stakes in the business. Lifetime Wealth Management P.C. acquired a new position in shares of Apple in the fourth quarter valued at approximately $41,000. ROSS JOHNSON & Associates LLC raised its holdings in shares of Apple by 1,800.0% during the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock worth $42,000 after acquiring an additional 180 shares during the period. LSV Asset Management bought a new stake in Apple in the 4th quarter valued at $65,000. Timmons Wealth Management LLC bought a new stake in Apple in the 4th quarter valued at $69,000. Finally, Inspire Investing LLC acquired a new position in Apple in the 4th quarter worth $76,000. Institutional investors and hedge funds own 67.73% of the company’s stock.

Analyst Upgrades and Downgrades

AAPL has been the topic of several research reports. Jefferies Financial Group cut Apple from a “buy” rating to an “underperform” rating and cut their target price for the company from $285.56 to $263.66 in a research note on Monday, August 10th. Raymond James Financial reiterated a “market perform” rating on shares of Apple in a report on Friday, July 31st. Evercore reissued an “outperform” rating on shares of Apple in a research report on Tuesday, August 25th. HSBC upgraded shares of Apple from a “hold” rating to a “buy” rating and increased their target price for the stock from $260.00 to $366.00 in a report on Thursday, July 16th. Finally, Bank of America reiterated a “buy” rating and issued a $380.00 price target on shares of Apple in a research note on Thursday, June 18th. One investment analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have issued a Hold rating and four have assigned a Sell rating to the company. According to data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and a consensus price target of $330.53.

Insider Buying and Selling

In related news, SVP Jennifer Newstead sold 1,439 shares of the company’s stock in a transaction on Tuesday, August 25th. The stock was sold at an average price of $310.95, for a total transaction of $447,457.05. Following the completion of the sale, the senior vice president directly owned 37,229 shares in the company, valued at $11,576,357.55. This represents a 3.72% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Also, insider Ben Borders sold 116 shares of the stock in a transaction that occurred on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the transaction, the insider directly owned 38,713 shares of the company’s stock, valued at approximately $11,425,754.82. The trade was a 0.30% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last quarter, insiders sold 4,433 shares of company stock valued at $1,367,024. 0.06% of the stock is owned by company insiders.

Trending Headlines about Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple’s September 9 event will be the first major product launch under incoming CEO John Ternus. Expectations for the iPhone 18 lineup, camera improvements and a possible foldable iPhone are supporting sentiment. IDC reportedly expects more than 10 million foldable iPhone shipments in the first year, although that forecast remains speculative. Apple stock rises ahead of September event
• Positive Sentiment: Apple is raising U.S. prices for Apple TV and Apple One subscriptions, in some cases by up to 20%. The increases could lift services revenue and margins, though investors will monitor customer retention and potential subscription churn. Apple raises subscription prices
• Positive Sentiment: Walmart plans to add Apple Pay support across its U.S. stores and Sam’s Club locations by the end of 2026. Wider acceptance could increase Apple Pay usage and strengthen Apple’s payments ecosystem. Walmart to add Apple Pay support
• Positive Sentiment: Recent results provide fundamental support: Apple reported quarterly EPS of $2.02 versus a $1.89 consensus estimate, while revenue rose 16.4% year over year to $109.42 billion.
• Neutral Sentiment: The CEO transition creates both opportunity and execution risk. Ternus’s product-design background is viewed favorably, but he will face an immediate test with the iPhone launch shortly after taking over from Tim Cook. Apple’s first iPhone launch under John Ternus
• Negative Sentiment: Apple is eliminating roughly 147–200 jobs across Siri, machine-learning and Vision Pro teams while redirecting resources toward AI. The restructuring may improve focus, but it also highlights concerns about Siri’s delays and Apple’s position in generative AI. Apple layoffs in Siri and Vision Pro teams
• Negative Sentiment: High expectations and a premium valuation leave less room for disappointing foldable-iPhone demand, AI progress or margins. Rising memory-chip costs could also pressure profitability.
• Negative Sentiment: Apple SVP Jennifer Newstead sold 1,439 shares worth approximately $447,000. The sale is small relative to Apple’s size and may be routine, but it provides a modest negative sentiment signal. SEC Form 4 filing

Apple Stock Performance

Shares of NASDAQ AAPL opened at $319.70 on Monday. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. The firm has a market cap of $4.67 trillion, a price-to-earnings ratio of 36.66, a P/E/G ratio of 2.74 and a beta of 1.09. The stock’s fifty day moving average price is $312.24 and its two-hundred day moving average price is $288.52. Apple Inc. has a one year low of $225.95 and a one year high of $344.57.

Apple (NASDAQ:AAPL) last announced its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. During the same quarter in the previous year, the business posted $1.57 earnings per share. Apple’s quarterly revenue was up 16.4% on a year-over-year basis. On average, equities analysts forecast that Apple Inc. will post 8.76 EPS for the current year.

Apple Announces Dividend

The firm also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s dividend payout ratio (DPR) is currently 12.39%.

About Apple

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.