GTS Securities LLC Increases Holdings in Salesforce Inc. $CRM

GTS Securities LLC boosted its stake in shares of Salesforce Inc. (NYSE:CRM) by 279.1% during the second quarter, according to its most recent Form 13F filing with the SEC. The fund owned 14,081 shares of the CRM provider’s stock after buying an additional 10,367 shares during the period. GTS Securities LLC’s holdings in Salesforce were worth $2,206,000 at the end of the most recent quarter.

Several other large investors also recently added to or reduced their stakes in CRM. Commonwealth Retirement Investments LLC purchased a new position in shares of Salesforce during the 4th quarter worth $25,000. Manning & Napier Advisors LLC acquired a new position in shares of Salesforce during the 2nd quarter valued at about $26,000. Gilpin Wealth Management LLC purchased a new stake in shares of Salesforce in the fourth quarter valued at about $26,000. Persistent Asset Partners Ltd purchased a new stake in shares of Salesforce in the second quarter valued at about $27,000. Finally, Costello Asset Management INC increased its position in Salesforce by 410.3% during the first quarter. Costello Asset Management INC now owns 148 shares of the CRM provider’s stock worth $28,000 after purchasing an additional 119 shares during the last quarter. 80.43% of the stock is currently owned by hedge funds and other institutional investors.

Analyst Upgrades and Downgrades

A number of equities analysts have commented on the stock. HSBC lifted their target price on shares of Salesforce from $350.00 to $356.00 and gave the stock a “buy” rating in a research note on Friday, May 29th. B. Riley Financial increased their price target on shares of Salesforce from $205.00 to $240.00 and gave the company a “buy” rating in a research note on Thursday, May 28th. BTIG Research restated a “buy” rating and set a $255.00 price target on shares of Salesforce in a report on Monday, August 24th. JPMorgan Chase & Co. lifted their price target on shares of Salesforce from $250.00 to $265.00 and gave the company an “overweight” rating in a research report on Thursday. Finally, Wells Fargo & Company upped their price objective on Salesforce from $205.00 to $230.00 and gave the company an “equal weight” rating in a report on Thursday. Three analysts have rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, fifteen have given a Hold rating and three have issued a Sell rating to the stock. Based on data from MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus price target of $261.15.

Salesforce Trading Up 1.8%

NYSE CRM opened at $256.60 on Friday. The firm’s 50-day moving average is $181.24 and its two-hundred day moving average is $182.55. Salesforce Inc. has a 12 month low of $146.32 and a 12 month high of $269.11. The company has a debt-to-equity ratio of 1.02, a current ratio of 0.84 and a quick ratio of 0.79. The stock has a market capitalization of $210.16 billion, a P/E ratio of 23.39, a PEG ratio of 1.38 and a beta of 1.16.

Salesforce (NYSE:CRM) last announced its earnings results on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share for the quarter, topping the consensus estimate of $3.27 by $2.63. Salesforce had a net margin of 21.99% and a return on equity of 24.90%. The company had revenue of $11.35 billion during the quarter, compared to analyst estimates of $11.33 billion. During the same quarter last year, the firm posted $2.91 earnings per share. Salesforce’s revenue was up 10.8% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. On average, sell-side analysts anticipate that Salesforce Inc. will post 12.77 earnings per share for the current year.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Strong quarterly beat and raised outlook: Salesforce reported adjusted EPS of $5.90 versus the $3.27 consensus estimate, while revenue rose 10.8% year over year to $11.35 billion, broadly topping expectations. Management raised its fiscal 2027 revenue outlook to approximately $46.1 billion-$46.4 billion and pointed to stronger bookings, lower attrition and potential organic growth reacceleration. Salesforce Stock Soars After Strong Results, Raised Outlook
• Positive Sentiment: AI partnership strengthens the growth narrative: Salesforce expanded its alliance with Anthropic, integrating Claude into Agentforce and launching “Claudeforce,” which places Salesforce CRM capabilities inside Claude. Investors viewed the agreement as evidence that Salesforce can monetize AI and benefit from rising usage; Agentforce and Data 360 annual recurring revenue approached $3.9 billion, with Agentforce ARR reaching about $1.5 billion. Salesforce Soars on Earnings Beat and AI Partnership
• Positive Sentiment: Analyst and institutional support: Wolfe Research upgraded CRM to “strong buy,” while several firms raised price targets, including Truist to $300, JPMorgan to $265 and Mizuho to $265. Heavy trading and reports of institutional buying suggest investors are reassessing the stock’s valuation and the broader software sector’s AI prospects.
• Neutral Sentiment: Profit quality warrants scrutiny: Strategic investment gains contributed $2.53 of the $5.90 adjusted EPS, including an estimated $2.7 billion unrealized gain tied to Salesforce’s Anthropic investment. This boosted reported earnings but may not represent recurring operating performance. Salesforce Stock Just Soared. Thank Anthropic.
• Negative Sentiment: Valuation and execution risks remain: After the rally, some analysts still see limited upside or downside, with UBS, Citi, Morgan Stanley and Wells Fargo retaining neutral or equivalent ratings. Critics also caution that Anthropic could control the AI orchestration layer, potentially limiting Salesforce’s long-term strategic leverage, while the rapid move may already price in much of the AI opportunity.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.