Brendan Sheehey Sells 9,664 Shares of Honest (NASDAQ:HNST) Stock

The Honest Company, Inc. (NASDAQ:HNST) General Counsel Brendan Sheehey sold 9,664 shares of Honest stock in a transaction dated Thursday, August 20th. The stock was sold at an average price of $4.99, for a total value of $48,223.36. Following the completion of the sale, the general counsel owned 706,224 shares in the company, valued at approximately $3,524,057.76. The trade was a 1.35% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Honest Trading Up 6.0%

NASDAQ:HNST opened at $5.51 on Wednesday. The stock has a 50 day moving average of $4.16 and a two-hundred day moving average of $3.41. The Honest Company, Inc. has a 12 month low of $2.07 and a 12 month high of $5.84. The firm has a market cap of $606.54 million, a P/E ratio of -50.09 and a beta of 2.12.

Honest (NASDAQ:HNST) last released its earnings results on Wednesday, August 5th. The company reported $0.04 earnings per share for the quarter, beating the consensus estimate of $0.01 by $0.03. Honest had a positive return on equity of 4.31% and a negative net margin of 3.56%.The business had revenue of $80.19 million for the quarter, compared to the consensus estimate of $77.83 million. On average, research analysts forecast that The Honest Company, Inc. will post 0.05 earnings per share for the current year.

Hedge Funds Weigh In On Honest

A number of institutional investors have recently bought and sold shares of HNST. BlackRock Inc. purchased a new position in Honest in the second quarter worth approximately $25,662,000. Mak Capital One LLC acquired a new stake in shares of Honest during the 4th quarter worth about $9,104,000. Balyasny Asset Management L.P. increased its position in shares of Honest by 796.2% during the 4th quarter. Balyasny Asset Management L.P. now owns 2,006,646 shares of the company’s stock worth $5,177,000 after purchasing an additional 1,782,742 shares during the last quarter. Goldman Sachs Group Inc. raised its holdings in Honest by 70.3% in the 4th quarter. Goldman Sachs Group Inc. now owns 1,520,331 shares of the company’s stock valued at $3,922,000 after buying an additional 627,537 shares during the period. Finally, UBS Group AG raised its holdings in Honest by 77.3% in the 4th quarter. UBS Group AG now owns 1,014,939 shares of the company’s stock valued at $2,619,000 after buying an additional 442,542 shares during the period. 45.54% of the stock is owned by hedge funds and other institutional investors.

Honest News Roundup

Here are the key news stories impacting Honest this week:

• Positive Sentiment: Honest’s latest quarterly results exceeded expectations, with earnings of $0.04 per share versus the $0.01 consensus estimate and revenue of $80.19 million versus $77.83 million expected. Analysts currently forecast approximately $0.05 in full-year EPS, supporting the company’s turnaround narrative.
• Positive Sentiment: Institutional interest has strengthened. BlackRock established an approximately $25.7 million position, while Balyasny Asset Management, Goldman Sachs and UBS increased their holdings. Institutional investors and hedge funds now own roughly 45.5% of the shares.
• Positive Sentiment: Analyst sentiment has improved, including Morgan Stanley’s price-target increase to $5.70, Northland Securities’ $5.50 target and rating upgrades from Freedom Capital and Wall Street Zen. These revisions reinforce the view that Honest’s recent momentum could continue, although the overall consensus remains “Hold.” Honest turnaround analysis
• Neutral Sentiment: Reported short interest was listed at zero shares, with a zero-day days-to-cover ratio. Because the data shows no measurable short position and includes an invalid percentage change, it provides little reliable information about current trading pressure.
• Negative Sentiment: Multiple executives sold shares acquired near $4.99–$5.01, including CEO Carla Vernon’s 117,893 shares and sales by several senior executives and the general counsel. The transactions totaled roughly 150,854 shares and $753,000. The sales were made under pre-arranged Rule 10b5-1 plans, and the insiders retained sizable stakes, reducing—but not eliminating—the negative signal for investors.

Wall Street Analysts Forecast Growth

A number of equities research analysts have recently commented on the stock. B. Riley Financial increased their target price on shares of Honest from $4.00 to $5.00 and gave the company a “buy” rating in a research report on Thursday, August 6th. Telsey Advisory Group upped their price objective on shares of Honest from $4.00 to $5.00 and gave the company a “market perform” rating in a research note on Thursday, August 6th. Alliance Global Partners reiterated a “buy” rating on shares of Honest in a report on Thursday, August 6th. Northland Securities set a $5.50 target price on shares of Honest in a research note on Thursday, August 6th. Finally, Weiss Ratings upgraded Honest from a “sell (d-)” rating to a “sell (d)” rating in a report on Tuesday, August 11th. One equities research analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating, four have assigned a Hold rating and two have issued a Sell rating to the company’s stock. According to MarketBeat, the stock has a consensus rating of “Hold” and an average target price of $4.84.

About Honest

The Honest Company, Inc (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.

Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances.