Honest (NASDAQ:HNST) SVP Jonathan Mayle Sells 6,161 Shares

The Honest Company, Inc. (NASDAQ:HNST) SVP Jonathan Mayle sold 6,161 shares of Honest stock in a transaction that occurred on Thursday, August 20th. The stock was sold at an average price of $4.99, for a total value of $30,743.39. Following the sale, the senior vice president directly owned 363,994 shares of the company’s stock, valued at approximately $1,816,330.06. The trade was a 1.66% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Jonathan Mayle also recently made the following trade(s):

• On Monday, August 10th, Jonathan Mayle sold 79,000 shares of Honest stock. The shares were sold at an average price of $5.22, for a total value of $412,380.00.

Honest Price Performance

HNST stock opened at $5.20 on Tuesday. The Honest Company, Inc. has a fifty-two week low of $2.07 and a fifty-two week high of $5.84. The stock has a market capitalization of $572.42 million, a price-to-earnings ratio of -47.27 and a beta of 2.12. The business’s fifty day moving average price is $4.12 and its two-hundred day moving average price is $3.39.

Honest (NASDAQ:HNST) last announced its earnings results on Wednesday, August 5th. The company reported $0.04 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.01 by $0.03. Honest had a negative net margin of 3.56% and a positive return on equity of 4.31%. The company had revenue of $80.19 million during the quarter, compared to analysts’ expectations of $77.83 million. Research analysts expect that The Honest Company, Inc. will post 0.05 EPS for the current year.

Institutional Trading of Honest

Several large investors have recently made changes to their positions in the company. BlackRock Inc. bought a new position in Honest in the second quarter valued at approximately $25,662,000. Mak Capital One LLC bought a new stake in Honest during the fourth quarter worth $9,104,000. Geode Capital Management LLC boosted its holdings in shares of Honest by 1.2% in the 4th quarter. Geode Capital Management LLC now owns 2,323,572 shares of the company’s stock valued at $5,996,000 after purchasing an additional 28,579 shares in the last quarter. Dimensional Fund Advisors LP boosted its holdings in shares of Honest by 8.2% in the 3rd quarter. Dimensional Fund Advisors LP now owns 2,259,540 shares of the company’s stock valued at $8,315,000 after purchasing an additional 171,425 shares in the last quarter. Finally, Balyasny Asset Management L.P. increased its stake in shares of Honest by 796.2% in the 4th quarter. Balyasny Asset Management L.P. now owns 2,006,646 shares of the company’s stock valued at $5,177,000 after purchasing an additional 1,782,742 shares during the last quarter. Institutional investors and hedge funds own 45.54% of the company’s stock.

Key Stories Impacting Honest

Here are the key news stories impacting Honest this week:

• Neutral Sentiment: The sales were conducted through scheduled trading plans rather than appearing to reflect an immediate change in management’s view of the business. The executives also retained substantial positions, including CEO Carla Vernon’s approximately 3.83 million shares after her transaction. SEC insider-trading filing
• Negative Sentiment: Seven reported transactions involved approximately 150,854 shares sold for a combined value of about $752,853 at prices near $4.99 to $5.01. CEO Carla Vernon accounted for the largest sale—117,893 shares worth approximately $588,286—while other sellers included senior executives, the general counsel and board-level insiders. The concentration of selling by several insiders could weigh on sentiment, particularly as HNST trades well above its 50-day and 200-day moving averages and near its 52-week high. SEC insider-trading filings

Wall Street Analyst Weigh In

HNST has been the subject of several recent research reports. Weiss Ratings upgraded Honest from a “sell (d-)” rating to a “sell (d)” rating in a research note on Tuesday, August 11th. Freedom Capital raised Honest from a “hold” rating to a “strong-buy” rating in a report on Thursday, August 6th. B. Riley Financial upped their target price on Honest from $4.00 to $5.00 and gave the company a “buy” rating in a research report on Thursday, August 6th. Northland Securities set a $5.50 target price on Honest in a report on Thursday, August 6th. Finally, Alliance Global Partners restated a “buy” rating on shares of Honest in a research report on Thursday, August 6th. One analyst has rated the stock with a Strong Buy rating, two have given a Buy rating, four have issued a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat.com, Honest has a consensus rating of “Hold” and a consensus price target of $4.84.

About Honest

The Honest Company, Inc (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.

Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances.