AppFolio (NASDAQ:APPF) CFO Sells $75,573.53 in Stock

AppFolio, Inc. (NASDAQ:APPF) CFO Timothy Mathias Eaton sold 373 shares of the stock in a transaction dated Wednesday, August 19th. The stock was sold at an average price of $202.61, for a total value of $75,573.53. Following the sale, the chief financial officer owned 16,714 shares of the company’s stock, valued at approximately $3,386,423.54. The trade was a 2.18% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Timothy Mathias Eaton also recently made the following trade(s):

• On Friday, June 12th, Timothy Mathias Eaton sold 2,585 shares of AppFolio stock. The shares were sold at an average price of $160.07, for a total value of $413,780.95.

AppFolio Price Performance

Shares of AppFolio stock opened at $224.40 on Friday. AppFolio, Inc. has a one year low of $142.56 and a one year high of $288.73. The stock’s 50-day moving average is $177.53 and its 200 day moving average is $170.78. The firm has a market cap of $7.95 billion, a price-to-earnings ratio of 51.23 and a beta of 0.78.

AppFolio (NASDAQ:APPF) last issued its earnings results on Thursday, July 23rd. The software maker reported $1.71 earnings per share for the quarter, topping analysts’ consensus estimates of $1.69 by $0.02. AppFolio had a return on equity of 32.42% and a net margin of 15.13%.The business had revenue of $281.12 million during the quarter, compared to the consensus estimate of $277.35 million. During the same period in the previous year, the company posted $1.38 earnings per share. The firm’s revenue for the quarter was up 19.3% on a year-over-year basis. On average, sell-side analysts expect that AppFolio, Inc. will post 5.16 EPS for the current fiscal year.

AppFolio News Roundup

Here are the key news stories impacting AppFolio this week:

• Positive Sentiment: Wall Street’s outlook remains favorable. AppFolio’s latest quarterly results exceeded estimates, with earnings of $1.71 per share versus a $1.69 consensus and revenue of $281.12 million versus expectations of $277.35 million. Revenue grew 19.3% year over year, supporting the case for continued growth. Analysts maintain a consensus “Buy” rating and an average price target of $243.50. Wall Street’s Bullish Views on AppFolio
• Positive Sentiment: AppFolio’s FUTURE 2026 conference is showcasing its property-management technology and “RPM” operating strategies, reinforcing the company’s industry positioning and efforts to help customers improve efficiency. The event did not include a new financial forecast or major contract announcement, limiting its immediate earnings impact. AppFolio FUTURE 2026 Conference
• Neutral Sentiment: CFO Timothy Mathias Eaton sold 373 shares for approximately $75,574, reducing his ownership by 2.18%. The sale was conducted under a pre-arranged Rule 10b5-1 plan, and he retains 16,714 shares, making it a relatively limited signal about management’s outlook. AppFolio CFO SEC Filing
• Negative Sentiment: Major shareholder Maurice J. Duca reported multiple sales totaling roughly 15,057 shares and $3.1 million across August 18–19. The sizable reduction may weigh on sentiment, although the transactions were also executed under 10b5-1 plans and therefore appear scheduled rather than tied to a newly announced business problem. Maurice J. Duca AppFolio Stake Sales

Institutional Investors Weigh In On AppFolio

Several hedge funds and other institutional investors have recently modified their holdings of APPF. EverSource Wealth Advisors LLC raised its position in shares of AppFolio by 101.8% during the fourth quarter. EverSource Wealth Advisors LLC now owns 111 shares of the software maker’s stock worth $26,000 after purchasing an additional 56 shares during the period. Optiver Holding B.V. grew its position in AppFolio by 827.8% in the 1st quarter. Optiver Holding B.V. now owns 167 shares of the software maker’s stock valued at $26,000 after purchasing an additional 149 shares during the period. Northwestern Mutual Wealth Management Co. grew its position in AppFolio by 48.8% in the 3rd quarter. Northwestern Mutual Wealth Management Co. now owns 192 shares of the software maker’s stock valued at $53,000 after purchasing an additional 63 shares during the period. Advisory Services Network LLC bought a new stake in AppFolio during the 3rd quarter valued at $55,000. Finally, Employees Retirement System of Texas bought a new stake in AppFolio during the 3rd quarter valued at $58,000. Institutional investors own 85.19% of the company’s stock.

Analyst Upgrades and Downgrades

Several research firms have recently weighed in on APPF. KeyCorp reiterated an “overweight” rating on shares of AppFolio in a research note on Monday, July 6th. Zacks Research raised shares of AppFolio from a “hold” rating to a “strong-buy” rating in a research note on Tuesday, July 28th. DA Davidson set a $225.00 price target on shares of AppFolio in a report on Friday, July 24th. Wall Street Zen downgraded shares of AppFolio from a “buy” rating to a “hold” rating in a research note on Sunday, July 26th. Finally, Guggenheim started coverage on shares of AppFolio in a report on Wednesday, July 22nd. They set a “buy” rating and a $232.00 price objective on the stock. Two research analysts have rated the stock with a Strong Buy rating, nine have given a Buy rating and one has issued a Hold rating to the stock. According to MarketBeat, the company presently has an average rating of “Buy” and an average price target of $243.50.

AppFolio Company Profile

AppFolio, Inc is a Santa Barbara–based provider of cloud-based software solutions for the property management and legal industries. Founded in 2006 by former software executives, the company went public on the NASDAQ under the symbol APPF in 2015. Its original offering, AppFolio Property Manager, automates accounting, marketing, leasing, and maintenance functions for residential, commercial, student housing, and community association managers.

In 2019, AppFolio expanded its portfolio with the acquisition of MyCase, a web-based legal practice management platform for small to mid-size law firms.