Reformation (NYSE:REF) Reaches New 1-Year Low – Should You Sell?

Reformation Inc. (NYSE:REF)’s share price hit a new 52-week low during trading on Thursday . The company traded as low as $14.52 and last traded at $14.59, with a volume of 160414 shares changing hands. The stock had previously closed at $15.32.

Wall Street Analyst Weigh In

Separately, Wall Street Zen upgraded shares of Reformation to a “hold” rating in a research note on Saturday, August 8th.

Reformation Stock Performance

Insiders Place Their Bets

In related news, major shareholder Scsp Refo sold 2,987,199 shares of Reformation stock in a transaction on Friday, July 31st. The stock was sold at an average price of $13.95, for a total value of $41,671,426.05. Following the completion of the transaction, the insider directly owned 29,091,749 shares in the company, valued at approximately $405,829,898.55. This trade represents a 9.31% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, Director Yael Aflalo sold 1,204,029 shares of the business’s stock in a transaction on Wednesday, July 29th. The stock was sold at an average price of $13.95, for a total value of $16,796,204.55. Following the transaction, the director directly owned 11,725,803 shares of the company’s stock, valued at $163,574,951.85. The trade was a 9.31% decrease in their ownership of the stock. The SEC filing for this sale provides additional information.

About Reformation

Reformation Inc provide sustainable womenswear brand. Reformation Inc is based in LOS ANGELES.