Diversify Advisory Services LLC Buys Shares of 1,148,202 SoFi Technologies, Inc. $SOFI

Diversify Advisory Services LLC bought a new stake in SoFi Technologies, Inc. (NASDAQ:SOFI) during the second quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The fund bought 1,148,202 shares of the company’s stock, valued at approximately $19,382,000. Diversify Advisory Services LLC owned 0.09% of SoFi Technologies at the end of the most recent quarter.

Several other large investors have also modified their holdings of the stock. Vanguard Group Inc. boosted its holdings in shares of SoFi Technologies by 3.6% in the fourth quarter. Vanguard Group Inc. now owns 111,003,107 shares of the company’s stock valued at $2,906,061,000 after acquiring an additional 3,900,895 shares in the last quarter. North Dakota State Investment Board purchased a new position in SoFi Technologies during the fourth quarter worth about $1,044,000. Brighton Jones LLC raised its holdings in SoFi Technologies by 2.0% during the fourth quarter. Brighton Jones LLC now owns 719,288 shares of the company’s stock worth $11,077,000 after purchasing an additional 14,281 shares in the last quarter. Alberta Investment Management Corp acquired a new stake in SoFi Technologies in the fourth quarter valued at about $13,299,000. Finally, Trek Financial LLC acquired a new stake in SoFi Technologies in the fourth quarter valued at about $3,865,000. Hedge funds and other institutional investors own 38.43% of the company’s stock.

SoFi Technologies Trading Down 3.5%

Shares of SoFi Technologies stock opened at $17.66 on Wednesday. SoFi Technologies, Inc. has a 12-month low of $14.88 and a 12-month high of $32.73. The company has a current ratio of 0.74, a quick ratio of 0.10 and a debt-to-equity ratio of 0.30. The stock has a market cap of $22.81 billion, a PE ratio of 36.79 and a beta of 2.17. The company has a 50-day moving average of $17.61 and a two-hundred day moving average of $17.71.

SoFi Technologies (NASDAQ:SOFI) last posted its quarterly earnings results on Wednesday, July 29th. The company reported $0.12 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.11 by $0.01. The company had revenue of $1.21 billion during the quarter, compared to the consensus estimate of $1.11 billion. SoFi Technologies had a net margin of 14.78% and a return on equity of 6.22%. The company’s revenue for the quarter was up 42.5% on a year-over-year basis. During the same period last year, the firm earned $0.08 EPS. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. On average, research analysts anticipate that SoFi Technologies, Inc. will post 0.61 EPS for the current fiscal year.

Analyst Upgrades and Downgrades

SOFI has been the topic of several recent analyst reports. Morgan Stanley dropped their target price on SoFi Technologies from $16.00 to $15.00 and set an “underweight” rating on the stock in a research report on Thursday, July 30th. TD Cowen reduced their price target on SoFi Technologies from $24.00 to $18.00 and set a “hold” rating for the company in a report on Thursday, April 30th. Deutsche Bank Aktiengesellschaft restated a “hold” rating and issued a $18.00 price target on shares of SoFi Technologies in a research note on Thursday, April 30th. Citigroup dropped their price objective on SoFi Technologies from $37.00 to $30.00 and set a “buy” rating on the stock in a report on Monday, May 4th. Finally, Weiss Ratings upgraded SoFi Technologies from a “hold (c-)” rating to a “hold (c)” rating in a research report on Tuesday, August 11th. Eight analysts have rated the stock with a Buy rating, ten have assigned a Hold rating and three have assigned a Sell rating to the stock. According to data from MarketBeat.com, the stock currently has a consensus rating of “Hold” and an average target price of $22.42.

SoFi Technologies News Summary

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: New bullish analyst coverage: Piper Sandler initiated coverage with an Overweight rating and a $22 price target, implying meaningful upside. Analyst Patrick Moley described SoFi as a high-growth company with a powerful product “flywheel” and argued that its expanding product base could justify a premium valuation. Piper Sandler coverage report
• Positive Sentiment: Strong product growth: SoFi’s products are reportedly growing faster than its member base, suggesting rising engagement and increased cross-selling among existing customers. This supports the investment case that SoFi can generate more revenue per member over time. SoFi products growing faster than members
• Positive Sentiment: SoFi Coach expansion: The company is using its financial-planning tool, SoFi Coach, to deepen member engagement, encourage cross-buying and strengthen its integrated financial-services ecosystem. The initiative could improve retention and long-term monetization. SoFi Coach engagement strategy
• Positive Sentiment: Favorable spending trends: SoFi’s second-quarter Debit Spend Index showed strong seasonal spending in travel and experiences, indicating continued activity among members and potential support for transaction-related revenue. SoFi Q2 Debit Spend Index
• Neutral Sentiment: Technical setup remains constructive: A reported breakout from a bullish flag could signal an end to SOFI’s six-month consolidation, although the stock still needs to clear resistance near $20.13 to confirm a larger move. SoFi technical forecast
• Negative Sentiment: Valuation and macro concerns: The bullish analyst call follows a sharp rebound, leaving investors sensitive to profit-taking and questions about whether future growth is already reflected in the valuation. Gas prices at a four-year high also create pressure on household budgets, even as travel spending remains resilient.

Insider Buying and Selling at SoFi Technologies

In related news, CTO Jeremy Rishel sold 102,123 shares of SoFi Technologies stock in a transaction on Wednesday, June 17th. The stock was sold at an average price of $17.78, for a total transaction of $1,815,746.94. Following the completion of the transaction, the chief technology officer directly owned 895,089 shares of the company’s stock, valued at approximately $15,914,682.42. The trade was a 10.24% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, EVP Kelli Keough sold 10,954 shares of the business’s stock in a transaction on Monday, July 20th. The stock was sold at an average price of $17.19, for a total value of $188,299.26. Following the sale, the executive vice president owned 367,728 shares in the company, valued at approximately $6,321,244.32. The trade was a 2.89% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders have sold 125,219 shares of company stock valued at $2,214,948. 2.50% of the stock is currently owned by insiders.

About SoFi Technologies

SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company’s core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.

SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.