BRP (NASDAQ:DOOO – Get Free Report) and TruGolf (NASDAQ:TRUG – Get Free Report) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, valuation, dividends, profitability, risk, analyst recommendations and institutional ownership.
Analyst Ratings
This is a summary of recent ratings and target prices for BRP and TruGolf, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| BRP | 0 | 4 | 8 | 1 | 2.77 |
| TruGolf | 1 | 1 | 1 | 0 | 2.00 |
BRP currently has a consensus price target of $94.75, indicating a potential upside of 46.88%. Given BRP’s stronger consensus rating and higher possible upside, equities analysts plainly believe BRP is more favorable than TruGolf.
Risk and Volatility
Institutional and Insider Ownership
3.2% of TruGolf shares are held by institutional investors. 5.8% of TruGolf shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Profitability
This table compares BRP and TruGolf’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| BRP | 0.45% | 67.30% | 4.72% |
| TruGolf | -75.06% | -181.14% | -36.13% |
Valuation & Earnings
This table compares BRP and TruGolf”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| BRP | $8.03 billion | 0.59 | -$154.60 million | $0.37 | 174.35 |
| TruGolf | $18.88 million | 0.06 | -$15.23 million | ($207.35) | -0.00 |
TruGolf has lower revenue, but higher earnings than BRP. TruGolf is trading at a lower price-to-earnings ratio than BRP, indicating that it is currently the more affordable of the two stocks.
Summary
BRP beats TruGolf on 12 of the 15 factors compared between the two stocks.
About BRP
BRP Inc., together with its subsidiaries, designs, develops, manufactures, distributes, and markets powersports vehicles and marine products in the United States, Canada, Europe, the Asia Pacific, Mexico, Austria, and internationally. The Powersports segment offers year-round products, such as Can-Am all-terrain vehicles, side-by-side vehicles, and three-wheeled vehicles; and seasonal products, including Ski-Doo and Lynx snowmobiles, Sea-Doo personal watercrafts and pontoons, Rotax engines for karts and recreational aircraft, and Pinion gearboxes with smart shift systems. The Marine segment provides Alumacraft, Manitou, Quintrex, Stacer, and Yellowfin boats; Rotax engines for jet boats; and Rotax S outboard engine. The company was formerly known as J.A. Bombardier (J.A.B.) Inc. and changed its name to BRP Inc. in April 2013. BRP Inc. was founded in 1937 and is headquartered in Valcourt, Canada.
About TruGolf
TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.
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