Critical Comparison: Insynergy Products (OTCMKTS:STCB) versus Energizer (NYSE:ENR)

Energizer (NYSE:ENR) and Insynergy Products (OTCMKTS:STCB) are both small-cap consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, profitability, earnings, dividends, valuation, analyst recommendations and institutional ownership.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Energizer and Insynergy Products, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Energizer	1	6	0	0	1.86
Insynergy Products	0	0	0	0	0.00

Energizer presently has a consensus target price of $21.50, indicating a potential downside of 0.32%. Given Energizer’s stronger consensus rating and higher possible upside, equities research analysts clearly believe Energizer is more favorable than Insynergy Products.

Institutional and Insider Ownership

93.7% of Energizer shares are owned by institutional investors. 1.6% of Energizer shares are owned by insiders. Comparatively, 34.8% of Insynergy Products shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares Energizer and Insynergy Products’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Energizer	2.73%	122.63%	4.72%
Insynergy Products	-61.88%	-99.43%	-50.57%

Risk & Volatility

Energizer has a beta of 0.75, suggesting that its share price is 25% less volatile than the S&P 500. Comparatively, Insynergy Products has a beta of 1.18, suggesting that its share price is 18% more volatile than the S&P 500.

Earnings and Valuation

This table compares Energizer and Insynergy Products”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Energizer	$2.95 billion	0.50	$239.00 million	$1.18	18.28
Insynergy Products	$40.48 million	0.68	-$20.93 million	($0.03)	-1.17

Energizer has higher revenue and earnings than Insynergy Products. Insynergy Products is trading at a lower price-to-earnings ratio than Energizer, indicating that it is currently the more affordable of the two stocks.

Summary

Energizer beats Insynergy Products on 10 of the 13 factors compared between the two stocks.

About Energizer

Energizer Holdings, Inc., together with its subsidiaries, manufactures, markets, and distributes household batteries, specialty batteries, and lighting products worldwide. It offers lithium, alkaline, carbon zinc, nickel metal hydride, zinc air, and silver oxide batteries under the Energizer, Eveready, and Rayovac brands; primary, rechargeable, specialty, and hearing aid batteries; and handheld, headlights, lanterns, and area lights, as well as flashlights under the Hard Case, Dolphin, and WeatherReady brands. The company licenses the Energizer, Rayovac, and Eveready brands to companies developing consumer solutions in solar, automotive batteries, portable power for critical devices, generators, power tools, household light bulbs, and other lighting products. In addition, it designs and markets automotive fragrance and appearance products, including protectants, wipes, tire and wheel care products, glass cleaners, leather care products, air fresheners, and washes to clean, shine, refresh, and protect interior and exterior automobile surfaces under the brand names of Armor All, Nu Finish, Refresh Your Car!, LEXOL, Eagle One, California Scents, Driven, Bahama & Co, Carnu, Grand Prix, Kit, and Tempo; STP branded fuel and oil additives, functional fluids, and other performance chemical products; and do-it-yourself automotive air conditioning recharge products under the A/C PRO brand name, as well as other refrigerant and recharge kits, sealants, and accessories. The company sells its products through direct sales force, distributors, and wholesalers; and various retail and business-to-business channels, including mass merchandisers, club, electronics, food, home improvement, dollar store, auto, drug, hardware, e-commerce, convenience, sporting goods, hobby/craft, office, industrial, medical, and catalog. Energizer Holdings, Inc. was incorporated in 2015 and is headquartered in Saint Louis, Missouri.

About Insynergy Products

Starco Brands, Inc. markets consumer products through retail and online in the United States. It offers products in various categories, including household cleaning, DIY/Hardware, paints, coatings and adhesives, household, hair care, disinfectants, automotive, motorcycle, arts and crafts, personal care cosmetics, personal care FDA, sun care, food, cooking oils, beverages, and spirits and wine under the Winona, Whipshots, Skylar, Soylent, and Art of Sport brands. The company was formerly known as Insynergy Products, Inc. and changed its name to Starco Brands, Inc. in September 2017. Starco Brands, Inc. was incorporated in 2010 and is based in Santa Monica, California.