Cricut (NASDAQ:CRCT) Upgraded by Zacks Research to “Strong-Buy” Rating

Zacks Research upgraded shares of Cricut (NASDAQ:CRCT) from a hold rating to a strong-buy rating in a research report sent to investors on Wednesday morning,Zacks.com reports.

Several other brokerages also recently weighed in on CRCT. Morgan Stanley reaffirmed an “underweight” rating and set a $3.70 target price on shares of Cricut in a research note on Wednesday. The Goldman Sachs Group reissued a “sell” rating and issued a $3.75 price target on shares of Cricut in a research note on Wednesday, May 6th. Finally, Weiss Ratings raised shares of Cricut from a “sell (d+)” rating to a “hold (c-)” rating in a report on Tuesday, July 21st. One analyst has rated the stock with a Strong Buy rating, one has issued a Hold rating and four have assigned a Sell rating to the stock. According to data from MarketBeat.com, Cricut currently has an average rating of “Reduce” and an average target price of $3.82.

Cricut Price Performance

NASDAQ:CRCT opened at $6.07 on Wednesday. Cricut has a 52 week low of $3.73 and a 52 week high of $6.93. The stock’s 50-day moving average price is $4.52 and its 200-day moving average price is $4.36. The stock has a market capitalization of $1.27 billion, a PE ratio of 14.12 and a beta of 0.19.

Cricut (NASDAQ:CRCT) last issued its quarterly earnings results on Tuesday, August 4th. The company reported $0.19 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.06 by $0.13. Cricut had a return on equity of 24.83% and a net margin of 12.71%.The company had revenue of $156.28 million for the quarter, compared to the consensus estimate of $159.95 million. Sell-side analysts expect that Cricut will post 0.14 earnings per share for the current fiscal year.

Insider Buying and Selling

In other Cricut news, insider Ryan Harmer sold 17,267 shares of the business’s stock in a transaction that occurred on Thursday, May 28th. The stock was sold at an average price of $4.12, for a total transaction of $71,140.04. Following the completion of the sale, the insider directly owned 325,579 shares in the company, valued at approximately $1,341,385.48. The trade was a 5.04% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, CEO Arora Ashish sold 60,000 shares of the stock in a transaction that occurred on Wednesday, August 5th. The shares were sold at an average price of $5.98, for a total value of $358,800.00. Following the transaction, the chief executive officer directly owned 4,207,105 shares of the company’s stock, valued at $25,158,487.90. The trade was a 1.41% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders have sold 213,633 shares of company stock worth $1,023,514. Insiders own 16.48% of the company’s stock.

Institutional Inflows and Outflows

Several hedge funds have recently added to or reduced their stakes in CRCT. Osaic Holdings Inc. lifted its holdings in Cricut by 255.9% in the 2nd quarter. Osaic Holdings Inc. now owns 3,644 shares of the company’s stock valued at $25,000 after purchasing an additional 2,620 shares in the last quarter. Caitong International Asset Management Co. Ltd grew its holdings in shares of Cricut by 57,811.1% during the fourth quarter. Caitong International Asset Management Co. Ltd now owns 5,212 shares of the company’s stock worth $26,000 after buying an additional 5,203 shares in the last quarter. Royal Bank of Canada grew its holdings in shares of Cricut by 265.0% during the first quarter. Royal Bank of Canada now owns 8,165 shares of the company’s stock worth $30,000 after buying an additional 5,928 shares in the last quarter. Guggenheim Capital LLC acquired a new stake in shares of Cricut in the fourth quarter valued at about $55,000. Finally, Brevan Howard Capital Management LP acquired a new stake in shares of Cricut in the third quarter valued at about $75,000. 19.60% of the stock is owned by institutional investors and hedge funds.

Key Cricut News

Here are the key news stories impacting Cricut this week:

• Positive Sentiment: Q2 earnings exceeded expectations: Cricut reported adjusted earnings of $0.19 per share, well above the roughly $0.04–$0.06 analyst consensus and up from $0.11 a year earlier. Cricut Tops Q2 Earnings Estimates
• Positive Sentiment: Profitability strengthened: Net income increased 59% year over year to $39.1 million, supporting the view that cost controls are offsetting some sales pressure. Cricut Reports Second Quarter 2026 Financial Results
• Positive Sentiment: Recurring subscriber base grew: Paid subscribers surpassed 3.1 million, up 3% from the prior year, providing support for Cricut’s subscription revenue model. Cricut Q2 2026 Earnings Call Transcript
• Positive Sentiment: Dividend supports the value case: Cricut paid its recurring semiannual dividend of $0.10 per share in July, which may appeal to income-oriented investors. Cricut Is Crafting Value Where It Matters Most
• Neutral Sentiment: Several institutional investors increased their holdings during the first and second quarters, including Arrowstreet Capital, Russell Investments and Jane Street, although institutional ownership remains about 19.6%.
• Negative Sentiment: Revenue missed estimates: Q2 revenue declined 9% year over year to approximately $156.3 million, below the $159.95 million consensus, signaling continued demand pressure despite the earnings beat. Cricut Q2 2026 Results Presentation
• Negative Sentiment: CEO selling adds a sentiment overhang: CEO Ashish Arora sold 60,000 shares at $4.77 and another 60,000 at $5.98. Both transactions were conducted under a pre-arranged Rule 10b5-1 plan, and he still owns more than 4.2 million shares, reducing—but not eliminating—the concern. Cricut Insider Selling
• Negative Sentiment: Analyst outlook remains bearish: Morgan Stanley maintained an underweight rating with a $3.70 target, while the consensus remains “Strong Sell” with an average target of $3.82. Cricut Analyst Ratings

About Cricut

Cricut, Inc (NASDAQ: CRCT) is a U.S.-based technology company specializing in personal and small-business crafting solutions. The company designs and markets a family of cutting machines that leverage computer-aided design to precisely cut a wide range of materials, including paper, vinyl, fabric and leather. Complementing its hardware offerings, Cricut provides proprietary software and mobile applications that enable users to create custom artwork, import graphics and access a vast library of pre-designed projects and fonts through a subscription service.

Founded as a division of Provo Craft & Novelty in 2005, Cricut emerged as an independent public company in March 2021.