Salesforce (NYSE:CRM) Stock Price Down 3.1% – Should You Sell?

Salesforce Inc. (NYSE:CRM) shares were down 3.1% during mid-day trading on Thursday . The company traded as low as $183.00 and last traded at $186.9590. 11,190,601 shares were traded during mid-day trading, a decline of 19% from the average session volume of 13,756,028 shares. The stock had previously closed at $192.98.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce announced that its IL5-authorized Agentforce 360 AI agents have been deployed by the U.S. Army Human Resources Command. The government deployment could validate Salesforce’s ability to provide secure, autonomous AI services for mission-critical workloads and potentially support growth in the public-sector business. Why Is Salesforce Deploying IL5 AI Agents in a Major Government Role?
• Positive Sentiment: Chief Executive Marc Benioff said concerns that AI will eliminate the need for Salesforce are “dead wrong,” arguing that the company is positioned to benefit from AI-powered digital labor. His comments reinforce management’s confidence in Agentforce and could help support the long-term investment case if adoption accelerates. Marc Benioff Says Wall Street’s Fears That AI Will Kill Salesforce Are Dead Wrong
• Positive Sentiment: Erste Group Bank upgraded Salesforce from “hold” to “buy,” adding a favorable analyst view as the stock trades well below its one-year high. Salesforce Analyst Upgrade
• Neutral Sentiment: Salesforce promoted revenue chief Miguel Milano, a former Oracle executive, to operating chief. The move may improve execution, but investors will likely look for evidence that the new leadership structure increases growth and AI monetization. Marc Benioff Gets a New Operating Chief
• Neutral Sentiment: The company scheduled its fiscal 2027 second-quarter earnings release and webcast, giving investors a near-term catalyst to assess Agentforce demand, margins and updated guidance. Salesforce Announces Second-Quarter Fiscal 2027 Earnings Date
• Negative Sentiment: Despite management’s optimism, Salesforce stock has fallen more than 30% in 2026. The decline suggests investors remain skeptical that AI agents will generate enough incremental revenue to offset fears of software commoditization and customer displacement. Salesforce AI and Stock Analysis

Analysts Set New Price Targets

Several research analysts have recently weighed in on the stock. Wells Fargo & Company dropped their price target on shares of Salesforce from $210.00 to $200.00 and set an “equal weight” rating on the stock in a research note on Thursday, May 28th. BTIG Research restated a “buy” rating and issued a $255.00 price target on shares of Salesforce in a research report on Tuesday, May 26th. The Goldman Sachs Group assumed coverage on Salesforce in a research note on Thursday, June 18th. They set a “neutral” rating for the company. Barclays raised shares of Salesforce from an “overweight” rating to an “overweight” rating in a research note on Thursday, June 18th. Finally, HC Wainwright downgraded Salesforce to a “negative” rating in a research report on Thursday, June 18th. Two investment analysts have rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, sixteen have given a Hold rating and four have issued a Sell rating to the stock. According to data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $249.51.

Salesforce Stock Down 3.1%

The company has a current ratio of 0.79, a quick ratio of 0.79 and a debt-to-equity ratio of 1.15. The stock has a market capitalization of $153.12 billion, a P/E ratio of 21.64, a P/E/G ratio of 1.03 and a beta of 1.16. The business has a 50-day moving average price of $170.99 and a 200 day moving average price of $183.48.

Salesforce (NYSE:CRM) last issued its quarterly earnings results on Wednesday, May 27th. The CRM provider reported $3.88 EPS for the quarter, beating the consensus estimate of $3.13 by $0.75. The company had revenue of $11.13 billion for the quarter, compared to the consensus estimate of $11.05 billion. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. The firm’s revenue was up 13.3% compared to the same quarter last year. During the same period in the prior year, the firm posted $2.58 EPS. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, equities analysts expect that Salesforce Inc. will post 10.27 EPS for the current fiscal year.

Salesforce Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th were paid a $0.44 dividend. This represents a $1.76 dividend on an annualized basis and a yield of 0.9%. The ex-dividend date was Thursday, June 11th. Salesforce’s dividend payout ratio is currently 20.37%.

Institutional Trading of Salesforce

A number of hedge funds have recently added to or reduced their stakes in the business. Commonwealth Retirement Investments LLC bought a new position in shares of Salesforce during the fourth quarter valued at approximately $25,000. Key Capital Management INC purchased a new position in shares of Salesforce in the fourth quarter worth about $26,000. Gilpin Wealth Management LLC acquired a new stake in Salesforce during the 4th quarter valued at approximately $26,000. Legacy Bridge LLC acquired a new stake in shares of Salesforce in the fourth quarter worth $27,000. Finally, Costello Asset Management INC raised its holdings in shares of Salesforce by 410.3% during the first quarter. Costello Asset Management INC now owns 148 shares of the CRM provider’s stock worth $28,000 after purchasing an additional 119 shares during the last quarter. 80.43% of the stock is owned by hedge funds and other institutional investors.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.