Wix.com’s (WIX) Buy Rating Reaffirmed at Needham & Company LLC

Wix.com (NASDAQ:WIX)‘s stock had its “buy” rating reissued by analysts at Needham & Company LLC in a report issued on Wednesday,Benzinga reports. They currently have a $80.00 target price on the information services provider’s stock. Needham & Company LLC’s target price would indicate a potential upside of 19.80% from the company’s current price.

A number of other research analysts also recently commented on WIX. Royal Bank Of Canada lowered their price objective on shares of Wix.com from $60.00 to $45.00 and set a “sector perform” rating on the stock in a research report on Tuesday, June 9th. Citizens Jmp downgraded shares of Wix.com from a “market outperform” rating to a “market perform” rating in a research report on Tuesday, April 7th. Oppenheimer lowered their price target on shares of Wix.com from $115.00 to $85.00 and set an “outperform” rating on the stock in a report on Thursday, May 14th. Barclays dropped their price target on shares of Wix.com from $155.00 to $100.00 and set an “overweight” rating on the stock in a research note on Thursday, May 14th. Finally, Wells Fargo & Company lowered their target price on Wix.com from $47.00 to $46.00 and set an “equal weight” rating on the stock in a research note on Thursday, July 16th. Eleven investment analysts have rated the stock with a Buy rating, nine have assigned a Hold rating and two have given a Sell rating to the company’s stock. Based on data from MarketBeat, the stock has an average rating of “Hold” and a consensus target price of $87.85.

Wix.com Trading Up 17.5%

Shares of NASDAQ WIX opened at $66.78 on Wednesday. Wix.com has a one year low of $40.16 and a one year high of $190.93. The business has a 50-day moving average price of $50.35 and a two-hundred day moving average price of $67.29. The firm has a market capitalization of $3.89 billion, a PE ratio of -85.62 and a beta of 0.90.

Wix.com (NASDAQ:WIX) last issued its earnings results on Tuesday, August 4th. The information services provider reported $1.39 earnings per share for the quarter, beating analysts’ consensus estimates of $1.13 by $0.26. The company had revenue of $563.06 million for the quarter, compared to the consensus estimate of $552.56 million. Wix.com had a negative return on equity of 33.28% and a negative net margin of 1.97%.The firm’s quarterly revenue was up 14.9% on a year-over-year basis. During the same quarter in the prior year, the company earned $2.28 EPS. Research analysts anticipate that Wix.com will post -0.16 EPS for the current year.

Institutional Investors Weigh In On Wix.com

Several institutional investors and hedge funds have recently added to or reduced their stakes in WIX. Farther Finance Advisors LLC boosted its position in Wix.com by 122.2% during the fourth quarter. Farther Finance Advisors LLC now owns 240 shares of the information services provider’s stock worth $25,000 after purchasing an additional 132 shares during the period. Flagship Harbor Advisors LLC bought a new position in shares of Wix.com in the fourth quarter valued at approximately $27,000. Geneos Wealth Management Inc. lifted its stake in shares of Wix.com by 632.4% in the first quarter. Geneos Wealth Management Inc. now owns 249 shares of the information services provider’s stock worth $41,000 after buying an additional 215 shares during the last quarter. Employees Retirement System of Texas lifted its stake in shares of Wix.com by 129.9% in the fourth quarter. Employees Retirement System of Texas now owns 446 shares of the information services provider’s stock worth $46,000 after buying an additional 252 shares during the last quarter. Finally, Banque Cantonale Vaudoise boosted its holdings in shares of Wix.com by 464.8% during the 4th quarter. Banque Cantonale Vaudoise now owns 497 shares of the information services provider’s stock worth $52,000 after buying an additional 409 shares during the period. 81.52% of the stock is currently owned by institutional investors and hedge funds.

Wix.com News Summary

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Q2 earnings and revenue beat expectations. Wix reported adjusted EPS of $1.39, above the $1.13 consensus estimate, while revenue rose 14.9% year over year to $563.1 million, exceeding the $552.6 million forecast. Bookings increased 12% to approximately $569 million. Wix Reports Second Quarter 2026 Results
• Positive Sentiment: Base44 profitability is improving. Wix launched its proprietary Base 1 large language model and expects Base44’s non-GAAP gross margin to reach roughly 60% in the second half of 2026, compared with near-zero margins entering the year. Lower AI inference costs could improve future margins and free cash flow. Wix: Structural Profitability Improvements To Base44 Are Encouraging
• Positive Sentiment: Full-year guidance was maintained. Wix reiterated expectations for low-teens bookings growth, low- to mid-teens revenue growth and a high-teens free-cash-flow margin, excluding acquisition and restructuring costs. The company also announced an intended strategic partnership with Thryv to provide integrated commerce, payments and website solutions for small and midsize businesses. Thryv and Wix Strategic Partnership
• Neutral Sentiment: Analyst views improved but remain mixed. Some coverage upgraded Wix to “Buy” on its valuation and Base44 margin potential, while another analyst moderated its rating because of execution risk and the company’s reduced guidance earlier in the year.
• Negative Sentiment: Multiple securities-law firms publicized a class action against Wix and certain officers. The litigation alleges that Wix overstated the competitiveness and financial prospects of its AI products while understating development, computing and marketing costs. Investors seeking a lead-plaintiff role face a September 22, 2026 deadline. The allegations have not been proven, but the litigation adds legal and reputational risk. Pomerantz Wix Class Action Announcement

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.