Comparing Digital Ally (KUST) and The Competition

Digital Ally (NASDAQ:KUST) is one of 377 publicly-traded companies in the “Electronic Equipment, Instruments & Components” industry, but how does it compare to its peers? We will compare Digital Ally to similar companies based on the strength of its institutional ownership, profitability, dividends, analyst recommendations, valuation, earnings and risk.

Profitability

This table compares Digital Ally and its peers’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Digital Ally	-112.61%	-212.14%	-52.94%
Digital Ally Competitors	-243.44%	-146.98%	-6.77%

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Digital Ally and its peers, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Digital Ally	1	0	0	0	1.00
Digital Ally Competitors	1959	7359	10061	607	2.47

As a group, “Electronic Equipment, Instruments & Components” companies have a potential upside of 10.83%. Given Digital Ally’s peers stronger consensus rating and higher probable upside, analysts plainly believe Digital Ally has less favorable growth aspects than its peers.

Insider & Institutional Ownership

4.2% of Digital Ally shares are held by institutional investors. Comparatively, 43.8% of shares of all “Electronic Equipment, Instruments & Components” companies are held by institutional investors. 0.0% of Digital Ally shares are held by insiders. Comparatively, 16.2% of shares of all “Electronic Equipment, Instruments & Components” companies are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Volatility & Risk

Digital Ally has a beta of 1.32, meaning that its stock price is 32% more volatile than the S&P 500. Comparatively, Digital Ally’s peers have a beta of -0.22, meaning that their average stock price is 122% less volatile than the S&P 500.

Valuation & Earnings

This table compares Digital Ally and its peers gross revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Digital Ally	$13.75 million	-$6.67 million	-0.03
Digital Ally Competitors	$4.01 billion	$184.93 million	29.79

Digital Ally’s peers have higher revenue and earnings than Digital Ally. Digital Ally is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Summary

Digital Ally peers beat Digital Ally on 11 of the 13 factors compared.

Digital Ally Company Profile

Digital Ally, Inc. produces and sells digital video imaging, storage, and disinfectant and related safety products for use in law enforcement, security, and commercial applications in the United States and internationally. It operates through Video Solutions, Revenue Cycle Management, and Ticketing segments. The company offers in-car digital video mirror systems for law enforcement; in-car digital video event recorder systems for commercial fleets; a suite of data management web-based tools to assist fleet managers in the organization, archival, and management of videos and telematics information; miniature body-worn digital video systems for law enforcement and private security; and VuLink, an in-car device that enables an in-car digital audio/video system and a body worn digital audio/video camera system to automatically and simultaneously start recording. It also provides VuVault and EVO Web, a cloud-based evidence management system; FleetVU Manager, a web-based software for commercial fleet tracking and monitoring; ThermoVu, a non-contact temperature-screening instrument that measures temperature through the wrist and controls entry to facilities when temperature measurements exceed pre-determined parameters; and Shield disinfectants and cleansers, as well as other personal protective equipment and supplies, such as masks, gloves, sanitizer wipes, and electrostatic sprayer to health care workers and other consumers. In addition, the company offers working capital and back-office services, including insurance and benefit verification, medical treatment documentation and coding, and collections to healthcare organizations; and operates TicketSmarter.com, an online ticketing marketplace for ticket sales, partnerships, and ticket resale services for live events, including concerts, sporting events, theatres, and performing arts. Digital Ally, Inc. was founded in 2004 and is headquartered in Lenexa, Kansas.