Comparing Viant Technology (NASDAQ:DSP) and Keel Infrastructure (NASDAQ:KEEL)

Viant Technology (NASDAQ:DSP) and Keel Infrastructure (NASDAQ:KEEL) are both technology companies, but which is the superior business? We will compare the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, dividends, earnings and institutional ownership.

Analyst Ratings

This is a summary of recent recommendations and price targets for Viant Technology and Keel Infrastructure, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Viant Technology	1	0	6	2	3.00
Keel Infrastructure	1	0	7	0	2.75

Viant Technology currently has a consensus target price of $18.00, suggesting a potential upside of 47.71%. Keel Infrastructure has a consensus target price of $6.25, suggesting a potential upside of 48.63%. Given Keel Infrastructure’s higher probable upside, analysts plainly believe Keel Infrastructure is more favorable than Viant Technology.

Profitability

This table compares Viant Technology and Keel Infrastructure’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Viant Technology	2.51%	2.40%	1.54%
Keel Infrastructure	-171.23%	-32.10%	-18.12%

Risk and Volatility

Viant Technology has a beta of 1.03, meaning that its share price is 3% more volatile than the S&P 500. Comparatively, Keel Infrastructure has a beta of 4.14, meaning that its share price is 314% more volatile than the S&P 500.

Institutional & Insider Ownership

11.4% of Viant Technology shares are held by institutional investors. Comparatively, 20.6% of Keel Infrastructure shares are held by institutional investors. 29.4% of Viant Technology shares are held by insiders. Comparatively, 9.5% of Keel Infrastructure shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Earnings & Valuation

This table compares Viant Technology and Keel Infrastructure”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Viant Technology	$362.10 million	2.21	$8.35 million	$0.36	33.85
Keel Infrastructure	$229.28 million	11.31	-$284.54 million	($0.14)	-30.04

Viant Technology has higher revenue and earnings than Keel Infrastructure. Keel Infrastructure is trading at a lower price-to-earnings ratio than Viant Technology, indicating that it is currently the more affordable of the two stocks.

Summary

Viant Technology beats Keel Infrastructure on 10 of the 15 factors compared between the two stocks.

About Viant Technology

Viant Technology Inc. operates as an advertising technology company. It provides Household ID, a people-based innovation that combines digital and personal identifiers into a normalized household profile; AI Bid Optimizer, solution that uses AI to analyze historical bid opportunities to predict the lowest media cost for desired advertisement; and Viant Data Platform, which offers marketers control over their own data with actionable insights into their marketing initiatives within a single platform. The company also offers Holistic, an omnichannel DSP for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner; and Direct Access, a path optimization program. In addition, it provides campaign analysis and data intelligence tool that empowers customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and self-service platform that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California.

About Keel Infrastructure

Bitfarms Ltd. is a bitcoin mining company. It provides vertically integrated mining operations with onsite technical repair, proprietary data analytics and Company-owned electrical engineering and installation services to deliver operational performance and uptime. Bitfarms Ltd. is based in TORONTO, Ontario.