Adidas (OTCMKTS:ADDYY) Announces Earnings Results

Adidas (OTCMKTS:ADDYY) issued its earnings results on Thursday. The company reported $1.22 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $1.38 by ($0.16), Zacks reports. Adidas had a return on equity of 22.53% and a net margin of 5.30%.The firm had revenue of $7.76 billion during the quarter, compared to analyst estimates of $7.55 billion.

Adidas Stock Up 0.6%

Shares of OTCMKTS ADDYY opened at $92.36 on Friday. The company has a market cap of $33.00 billion, a P/E ratio of 20.34, a P/E/G ratio of 1.19 and a beta of 1.24. The company has a quick ratio of 0.71, a current ratio of 1.35 and a debt-to-equity ratio of 0.31. The business has a 50-day simple moving average of $100.16 and a two-hundred day simple moving average of $90.74. Adidas has a 52 week low of $75.19 and a 52 week high of $118.00.

Adidas News Roundup

Here are the key news stories impacting Adidas this week:

• Positive Sentiment: Adidas reported second-quarter revenue of €7.76 billion, ahead of the €7.55 billion analyst estimate. Currency-neutral sales increased 14%, reflecting strong demand during the first half of the year. Adidas raises 2026 sales outlook
• Positive Sentiment: The company raised its 2026 revenue outlook to approximately $31.4 billion, above the roughly $31.0 billion consensus forecast, and now expects currency-neutral revenue growth of 9% to 10%. Adidas lifts sales target and names new finance chief
• Neutral Sentiment: Adidas named a new finance chief as management discussed the quarter’s results and updated outlook on its earnings call. adidas Q2 2026 earnings call transcript
• Negative Sentiment: Quarterly profitability fell short of expectations. EPS was $1.22 versus the $1.38 consensus, while net profit from continuing operations rose 6% to €398 million but missed the €430 million estimate. Why Adidas stock fell despite record sales
• Negative Sentiment: Higher marketing expenses tied to the FIFA World Cup absorbed much of the sales benefit, raising concerns that Adidas’s major sporting-event investment is not translating into sufficient near-term earnings. This profit miss drove the record single-day decline reported after the results. Adidas stock plunges as World Cup boost disappoints

Analyst Upgrades and Downgrades

Several brokerages recently commented on ADDYY. Piper Sandler reiterated an “overweight” rating on shares of Adidas in a report on Wednesday, July 15th. Telsey Advisory Group reaffirmed an “outperform” rating on shares of Adidas in a research note on Friday. Royal Bank Of Canada raised shares of Adidas from a “sector perform” rating to an “outperform” rating in a research note on Wednesday, June 10th. Zacks Research upgraded Adidas from a “strong sell” rating to a “hold” rating in a report on Monday, May 4th. Finally, Deutsche Bank Aktiengesellschaft restated a “buy” rating on shares of Adidas in a research report on Tuesday, June 30th. Nine equities research analysts have rated the stock with a Buy rating, two have issued a Hold rating and one has issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus price target of $146.02.

About Adidas

Adidas AG is a global designer, manufacturer and marketer of athletic footwear, apparel and accessories, headquartered in Herzogenaurach, Germany. Founded by Adolf “Adi” Dassler in 1949, the company has grown into one of the world’s leading sportswear brands, offering products for running, soccer, basketball and a wide range of other sports as well as lifestyle and fashion markets.

Adidas’s product portfolio includes performance footwear, sports apparel, team uniforms, equipment and accessories sold under the Adidas brand and through various collaborations.