SoFi Technologies (NASDAQ:SOFI) EVP Kelli Keough Sells 10,954 Shares of Stock

SoFi Technologies, Inc. (NASDAQ:SOFI) EVP Kelli Keough sold 10,954 shares of SoFi Technologies stock in a transaction dated Monday, July 20th. The stock was sold at an average price of $17.19, for a total value of $188,299.26. Following the transaction, the executive vice president owned 367,728 shares in the company, valued at approximately $6,321,244.32. This represents a 2.89% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Kelli Keough also recently made the following trade(s):

• On Monday, June 22nd, Kelli Keough sold 10,954 shares of SoFi Technologies stock. The stock was sold at an average price of $17.35, for a total value of $190,051.90.
• On Wednesday, May 20th, Kelli Keough sold 10,037 shares of SoFi Technologies stock. The stock was sold at an average price of $15.53, for a total value of $155,874.61.

SoFi Technologies Trading Down 0.8%

NASDAQ:SOFI opened at $16.74 on Wednesday. SoFi Technologies, Inc. has a fifty-two week low of $14.92 and a fifty-two week high of $32.73. The company has a debt-to-equity ratio of 0.17, a current ratio of 0.75 and a quick ratio of 0.13. The stock has a market capitalization of $21.47 billion, a PE ratio of 38.05 and a beta of 2.14. The business’s 50-day simple moving average is $17.27 and its 200-day simple moving average is $18.61.

SoFi Technologies (NASDAQ:SOFI) last issued its quarterly earnings data on Wednesday, April 29th. The company reported $0.12 earnings per share (EPS) for the quarter, meeting the consensus estimate of $0.12. SoFi Technologies had a return on equity of 6.25% and a net margin of 14.65%.The business had revenue of $1.09 billion during the quarter, compared to analyst estimates of $1.05 billion. During the same period in the previous year, the firm earned $0.06 EPS. SoFi Technologies’s quarterly revenue was up 42.6% compared to the same quarter last year. Sell-side analysts expect that SoFi Technologies, Inc. will post 0.59 earnings per share for the current fiscal year.

Institutional Inflows and Outflows

Several large investors have recently added to or reduced their stakes in the business. Valley Wealth Managers Inc. acquired a new position in shares of SoFi Technologies during the 4th quarter worth about $25,000. Vermillion Wealth Management Inc. boosted its position in SoFi Technologies by 283.1% during the fourth quarter. Vermillion Wealth Management Inc. now owns 1,000 shares of the company’s stock valued at $26,000 after purchasing an additional 739 shares during the last quarter. Blue Trust Inc. grew its stake in SoFi Technologies by 655.2% in the fourth quarter. Blue Trust Inc. now owns 1,012 shares of the company’s stock valued at $26,000 after purchasing an additional 878 shares in the last quarter. Reflection Asset Management acquired a new position in shares of SoFi Technologies during the 4th quarter worth approximately $28,000. Finally, Thurston Springer Miller Herd & Titak Inc. bought a new stake in shares of SoFi Technologies during the 4th quarter worth approximately $29,000. Institutional investors and hedge funds own 38.43% of the company’s stock.

Wall Street Analysts Forecast Growth

SOFI has been the subject of several research reports. Citigroup lowered their price objective on shares of SoFi Technologies from $37.00 to $30.00 and set a “buy” rating for the company in a research report on Monday, May 4th. Barclays cut their price objective on shares of SoFi Technologies from $28.00 to $18.00 and set an “equal weight” rating on the stock in a research report on Monday, April 6th. Stephens reduced their target price on shares of SoFi Technologies from $26.00 to $25.00 and set an “overweight” rating for the company in a research note on Thursday, April 30th. Wells Fargo & Company lowered their target price on SoFi Technologies from $19.00 to $18.00 and set an “equal weight” rating for the company in a report on Thursday, April 9th. Finally, Weiss Ratings downgraded SoFi Technologies from a “hold (c)” rating to a “hold (c-)” rating in a research note on Tuesday, May 26th. Seven analysts have rated the stock with a Buy rating, eleven have given a Hold rating and three have issued a Sell rating to the stock. According to data from MarketBeat, the company has an average rating of “Hold” and an average target price of $22.83.

Key SoFi Technologies News

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: Notre Dame partnership expands brand reach. SoFi announced a multi-year agreement making it Notre Dame Athletics’ official financial services partner and the first company to place a jersey patch on Fighting Irish uniforms. The deal includes athlete financial education, scholarships and reported annual support of approximately £1.4 million, potentially helping SoFi attract younger customers and strengthen national brand awareness. SoFi and Notre Dame Athletics Launch Landmark Multi-Year Partnership
• Positive Sentiment: Analyst price-target increase provides modest support. Truist Financial raised its price target for SOFI from $17 to $18 while maintaining a Hold rating. The increase signals somewhat better expectations, although the unchanged rating limits the bullish impact. SoFi Technologies Stock Price Up on Analyst Upgrade
• Neutral Sentiment: Earnings are the main near-term catalyst. SoFi is scheduled to report second-quarter results on July 29. Analysts expect revenue growth of about 30%, supported by lending demand and continued member additions, but investors will focus on margins, credit performance and whether growth justifies the company’s valuation. SoFi Reports Earnings Tomorrow
• Negative Sentiment: Investors appear to be selling the partnership news. Despite the Notre Dame exposure, the sponsorship creates an incremental marketing expense and does not immediately change earnings fundamentals. The muted-to-lower stock reaction suggests traders are prioritizing the earnings report and valuation risks over the branding benefits.
• Negative Sentiment: Insider selling adds a minor overhang. Executive Vice President Kelli Keough sold 10,954 shares worth approximately $188,300 under a pre-arranged Rule 10b5-1 plan. Because the sale was scheduled in advance and represents only a small portion of her holdings, it is a limited signal but may still weigh on sentiment. SEC Insider Trading Filing

About SoFi Technologies

SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company’s core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.

SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.