Contrasting Kerry Group (OTCMKTS:KRYAY) & Vital Farms (NASDAQ:VITL)

Kerry Group (OTCMKTS:KRYAY) and Vital Farms (NASDAQ:VITL) are both consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, valuation, institutional ownership, analyst recommendations, dividends, earnings and profitability.

Institutional and Insider Ownership

0.2% of Kerry Group shares are held by institutional investors. Comparatively, 98.6% of Vital Farms shares are held by institutional investors. 3.9% of Vital Farms shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares Kerry Group and Vital Farms’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Kerry Group	N/A	N/A	N/A
Vital Farms	6.10%	14.47%	9.95%

Valuation and Earnings

This table compares Kerry Group and Vital Farms”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kerry Group	$7.64 billion	2.00	$745.03 million	N/A	N/A
Vital Farms	$784.41 million	0.70	$66.28 million	$1.04	12.27

Kerry Group has higher revenue and earnings than Vital Farms.

Risk & Volatility

Kerry Group has a beta of 0.65, meaning that its share price is 35% less volatile than the S&P 500. Comparatively, Vital Farms has a beta of 1.07, meaning that its share price is 7% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent ratings for Kerry Group and Vital Farms, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kerry Group	0	2	3	0	2.60
Vital Farms	2	8	5	0	2.20

Vital Farms has a consensus price target of $24.08, suggesting a potential upside of 88.74%. Given Vital Farms’ higher possible upside, analysts plainly believe Vital Farms is more favorable than Kerry Group.

Summary

Vital Farms beats Kerry Group on 8 of the 12 factors compared between the two stocks.

About Kerry Group

Kerry Group plc, together with its subsidiaries, provides taste and nutrition solutions. The company operates in two segments, Taste & Nutrition, and Dairy Ireland. The Taste & Nutrition segment offers taste and nutrition solutions for the food, beverage, and pharmaceutical markets. The Dairy Ireland segment provides value-add dairy ingredients and consumer products, including functional proteins and nutritional bases. It operates in Ireland, rest of Europe, the Americas, the Asia Pacific, the Middle East, and Africa. Kerry Group plc was founded in 1972 and is headquartered in Tralee, Ireland.

About Vital Farms

Vital Farms, Inc., a food company, provides pasture-raised products in the United States. It offers shell eggs, butter, hard-boiled eggs, and liquid whole eggs. The company was founded in 2007 and is headquartered in Austin, Texas.