Cerberus Capital Management L.P. Purchases 3,286,825 Shares of comScore, Inc. $SCOR

Cerberus Capital Management L.P. increased its position in shares of comScore, Inc. (NASDAQ:SCOR) by 2,997.5% during the fourth quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 3,396,479 shares of the company’s stock after acquiring an additional 3,286,825 shares during the period. comScore makes up about 0.8% of Cerberus Capital Management L.P.’s investment portfolio, making the stock its 2nd largest position. Cerberus Capital Management L.P. owned approximately 67.66% of comScore worth $22,077,000 at the end of the most recent quarter.

A number of other hedge funds have also recently bought and sold shares of the company. Westerly Capital Management LLC grew its holdings in comScore by 17.5% during the fourth quarter. Westerly Capital Management LLC now owns 470,000 shares of the company’s stock worth $3,055,000 after acquiring an additional 70,000 shares during the period. Susquehanna International Group LLP grew its holdings in comScore by 15.3% during the third quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock worth $341,000 after acquiring an additional 5,191 shares during the period. Finally, Citadel Advisors LLC acquired a new position in comScore during the third quarter worth about $96,000. 42.15% of the stock is owned by institutional investors and hedge funds.

Analyst Ratings Changes

SCOR has been the subject of a number of recent analyst reports. Weiss Ratings reiterated a “sell (d-)” rating on shares of comScore in a research report on Friday, March 27th. Craig Hallum reiterated a “buy” rating on shares of comScore in a research report on Wednesday, March 18th. One equities research analyst has rated the stock with a Buy rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat, the stock has an average rating of “Hold”.

comScore Trading Up 1.1%

Shares of NASDAQ SCOR opened at $7.25 on Thursday. comScore, Inc. has a one year low of $4.39 and a one year high of $10.18. The firm has a market capitalization of $109.40 million, a PE ratio of 3.10 and a beta of 1.09. The company has a current ratio of 0.69, a quick ratio of 0.69 and a debt-to-equity ratio of 0.33. The business has a 50-day moving average price of $7.34 and a two-hundred day moving average price of $7.34.

About comScore

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.