Groupon (NASDAQ:GRPN – Get Free Report) and D-MARKET Electronic Services & Trading (NASDAQ:HEPS – Get Free Report) are both small-cap retail/wholesale companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, earnings, valuation, risk and dividends.
Profitability
This table compares Groupon and D-MARKET Electronic Services & Trading’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Groupon | -20.78% | -717.37% | -16.40% |
| D-MARKET Electronic Services & Trading | -6.95% | -338.17% | -18.14% |
Institutional and Insider Ownership
90.1% of Groupon shares are owned by institutional investors. Comparatively, 40.5% of D-MARKET Electronic Services & Trading shares are owned by institutional investors. 36.6% of Groupon shares are owned by insiders. Comparatively, 36.3% of D-MARKET Electronic Services & Trading shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Risk & Volatility
Analyst Recommendations
This is a breakdown of recent ratings and target prices for Groupon and D-MARKET Electronic Services & Trading, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Groupon | 2 | 1 | 2 | 0 | 2.00 |
| D-MARKET Electronic Services & Trading | 1 | 2 | 0 | 0 | 1.67 |
Groupon currently has a consensus target price of $28.67, indicating a potential upside of 74.16%. D-MARKET Electronic Services & Trading has a consensus target price of $3.07, indicating a potential upside of 16.73%. Given Groupon’s stronger consensus rating and higher probable upside, research analysts plainly believe Groupon is more favorable than D-MARKET Electronic Services & Trading.
Earnings & Valuation
This table compares Groupon and D-MARKET Electronic Services & Trading”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Groupon | $498.42 million | 1.25 | -$83.52 million | ($2.61) | -6.31 |
| D-MARKET Electronic Services & Trading | $2.15 billion | 0.44 | -$144.76 million | ($0.46) | -5.72 |
Groupon has higher earnings, but lower revenue than D-MARKET Electronic Services & Trading. Groupon is trading at a lower price-to-earnings ratio than D-MARKET Electronic Services & Trading, indicating that it is currently the more affordable of the two stocks.
Summary
Groupon beats D-MARKET Electronic Services & Trading on 8 of the 14 factors compared between the two stocks.
About Groupon
Groupon, Inc., together with its subsidiaries, operates a marketplace that connects consumers to merchants. It operates in two segments, North America and International. The company sells goods or services on behalf of third-party merchants. It serves customers through its mobile applications and websites. The company was formerly known as ThePoint.com, Inc. and changed its name to Groupon, Inc. in October 2008. Groupon, Inc. was incorporated in 2008 and is headquartered in Chicago, Illinois.
About D-MARKET Electronic Services & Trading
D-Market Elektronik Hizmetler ve Ticaret A.S. operates e-commerce platforms in Turkey. The company operates www.hepsiburada.com, a retail website that provides its retail customers a range of merchandise, including electronics and non-electronics products, such as books, sports, toys, kids and baby products, cosmetics, furniture, etc. It also offers Hepsiburada Market, an app-in-app initiative and on-demand delivery service that delivers groceries and water; HepsiJet that provides last-mile delivery services; HepsiLojistik, which offers storage and fulfillment services; HepsiMat, an offline network of pick-up and drop-off point; HepsiAd that provides advertising service; HepsiGlobal for discovering and purchasing products from international merchants online; Hepsipay, which offers an e-money and payment services; and Hepsiburada Seyahat for buying airline tickets online. The company was incorporated in 2000 and is headquartered in Istanbul, Turkey.
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