8X8 (NASDAQ:EGHT – Get Free Report) and Rumble (NASDAQ:RUM – Get Free Report) are both computer and technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their earnings, analyst recommendations, valuation, risk, dividends, institutional ownership and profitability.
Institutional and Insider Ownership
94.0% of 8X8 shares are owned by institutional investors. Comparatively, 26.2% of Rumble shares are owned by institutional investors. 2.0% of 8X8 shares are owned by insiders. Comparatively, 45.1% of Rumble shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Profitability
This table compares 8X8 and Rumble’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| 8X8 | 0.22% | 25.77% | 5.30% |
| Rumble | -106.91% | -42.47% | -34.74% |
Valuation & Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| 8X8 | $735.75 million | 0.39 | $1.65 million | $0.02 | 102.00 |
| Rumble | $100.62 million | 36.09 | -$81.83 million | ($0.43) | -19.37 |
8X8 has higher revenue and earnings than Rumble. Rumble is trading at a lower price-to-earnings ratio than 8X8, indicating that it is currently the more affordable of the two stocks.
Risk & Volatility
8X8 has a beta of 1.83, suggesting that its share price is 83% more volatile than the S&P 500. Comparatively, Rumble has a beta of 1.07, suggesting that its share price is 7% more volatile than the S&P 500.
Analyst Ratings
This is a summary of recent ratings for 8X8 and Rumble, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| 8X8 | 1 | 1 | 1 | 0 | 2.00 |
| Rumble | 1 | 0 | 0 | 0 | 1.00 |
8X8 presently has a consensus price target of $2.45, suggesting a potential upside of 20.10%. Given 8X8’s stronger consensus rating and higher possible upside, analysts plainly believe 8X8 is more favorable than Rumble.
Summary
8X8 beats Rumble on 12 of the 14 factors compared between the two stocks.
About 8X8
8×8, Inc. engages in the provision of enterprise communication solutions. It offers solutions to the business services, education, financial services, government, healthcare, and manufacturing industries. The company was founded in February 1987 and is headquartered in Campbell, CA.
About Rumble
Rumble Inc. operates video sharing platforms in the United States, Canada, and internationally. The company operates rumble.com, a free-to-use video sharing and livestreaming platform where users can subscribe to channels to stay in touch with creators, and access video on-demand (VOD) and live content streamed by creators. It also operates locals.com, a platform where users can access free content and purchase subscriptions to support creators and access exclusive content in creator communities; Rumble Streaming Marketplace, a patent-pending application designed to enable a first-of-its-kind livestreaming and monetization service for creators; and Rumble Advertising Center (RAC), an online advertising management exchange. The company was founded in 2013 and is headquartered in Longboat Key, Florida.
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