Norges Bank Makes New Investment in HubSpot, Inc. $HUBS

Norges Bank purchased a new position in HubSpot, Inc. (NYSE:HUBS) in the 4th quarter, Holdings Channel reports. The institutional investor purchased 390,588 shares of the software maker’s stock, valued at approximately $156,743,000.

Several other large investors also recently modified their holdings of the business. Vanguard Group Inc. increased its holdings in shares of HubSpot by 6.4% in the third quarter. Vanguard Group Inc. now owns 5,736,765 shares of the software maker’s stock worth $2,683,659,000 after acquiring an additional 345,524 shares in the last quarter. Pictet Asset Management Holding SA increased its holdings in shares of HubSpot by 32.7% in the fourth quarter. Pictet Asset Management Holding SA now owns 1,935,587 shares of the software maker’s stock worth $776,714,000 after acquiring an additional 476,740 shares in the last quarter. State Street Corp increased its holdings in shares of HubSpot by 1.9% in the third quarter. State Street Corp now owns 1,148,895 shares of the software maker’s stock worth $537,453,000 after acquiring an additional 21,358 shares in the last quarter. Geode Capital Management LLC increased its holdings in shares of HubSpot by 1.5% in the fourth quarter. Geode Capital Management LLC now owns 971,712 shares of the software maker’s stock worth $388,917,000 after acquiring an additional 14,159 shares in the last quarter. Finally, AQR Capital Management LLC increased its holdings in shares of HubSpot by 89.2% in the third quarter. AQR Capital Management LLC now owns 546,436 shares of the software maker’s stock worth $255,623,000 after acquiring an additional 257,577 shares in the last quarter. 90.39% of the stock is currently owned by institutional investors.

Key Headlines Impacting HubSpot

Here are the key news stories impacting HubSpot this week:

• Positive Sentiment: Several bullish articles argue HubSpot has “crushed the bear case,” with commentary suggesting the company may be setting up for a larger rebound as concerns about the SaaS sector ease. HubSpot Just Crushed the Bear Case—Is a Bigger Rally Ahead?
• Positive Sentiment: Zacks highlighted HubSpot as both a strong growth stock and a strong momentum stock, reinforcing the view that fundamentals and price trends still screen well despite recent weakness. Here's Why HubSpot (HUBS) is a Strong Growth Stock
• Positive Sentiment: HubSpot’s presentation at the 2026 Evercore Global TMT Conference may have helped keep investor focus on the company’s strategy and execution, which can support confidence in the stock. HubSpot, Inc. (HUBS) Presents at 2026 Evercore Global TMT Conference Transcript
• Neutral Sentiment: A Forbes article on gaining visibility in the AI search era is more industry-related than company-specific, so it is unlikely to have a direct near-term impact on HubSpot’s shares. Gaining Visibility In The AI Search Era
• Negative Sentiment: MarketBeat/MSN coverage noted that HubSpot shares were falling along with other names in the group, reflecting ongoing pressure on SaaS stocks and near-term investor caution. Q2 Holdings, HubSpot, and Marqeta shares are falling, what you need to know
• Negative Sentiment: GuruFocus reported an 8.4% drop in HubSpot shares on June 2 after a strong run, suggesting some profit-taking and valuation sensitivity remain in play. HubSpot Inc (HUBS) Stock Down 8.4% — Now Undervalued? GF Score: 67/100

Insider Activity at HubSpot

In other news, CEO Yamini Rangan acquired 2,750 shares of the stock in a transaction dated Tuesday, May 12th. The shares were bought at an average cost of $189.84 per share, for a total transaction of $522,060.00. Following the purchase, the chief executive officer directly owned 102,982 shares of the company’s stock, valued at approximately $19,550,102.88. This trade represents a 2.74% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, insider Erika Ashley Fisher sold 915 shares of the business’s stock in a transaction dated Monday, May 4th. The stock was sold at an average price of $236.66, for a total transaction of $216,543.90. Following the transaction, the insider owned 16,270 shares in the company, valued at $3,850,458.20. This represents a 5.32% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last ninety days, insiders acquired 14,063 shares of company stock worth $2,585,781 and sold 26,207 shares worth $6,233,049. 3.70% of the stock is currently owned by company insiders.

Analysts Set New Price Targets

Several research firms have recently weighed in on HUBS. BNP Paribas Exane cut HubSpot from an “outperform” rating to a “neutral” rating and set a $210.00 price objective for the company. in a research report on Monday, May 11th. Piper Sandler reduced their price objective on HubSpot from $260.00 to $250.00 and set an “overweight” rating for the company in a research report on Friday, May 8th. The Goldman Sachs Group reaffirmed a “buy” rating and set a $382.00 price objective on shares of HubSpot in a research report on Friday, May 8th. Wells Fargo & Company reduced their price objective on HubSpot from $350.00 to $300.00 and set an “overweight” rating for the company in a research report on Friday, May 8th. Finally, Sanford C. Bernstein set a $381.00 price objective on HubSpot in a research report on Friday, May 8th. Twenty-two analysts have rated the stock with a Buy rating, six have issued a Hold rating and two have given a Sell rating to the stock. According to data from MarketBeat, the stock has an average rating of “Moderate Buy” and an average target price of $311.00.

HubSpot Stock Performance

Shares of NYSE HUBS opened at $222.01 on Thursday. The stock has a 50 day moving average price of $219.59 and a 200 day moving average price of $285.45. HubSpot, Inc. has a 52 week low of $173.25 and a 52 week high of $611.00. The stock has a market capitalization of $11.37 billion, a PE ratio of 116.24, a price-to-earnings-growth ratio of 2.63 and a beta of 1.21.

HubSpot (NYSE:HUBS) last issued its quarterly earnings results on Thursday, May 7th. The software maker reported $2.72 EPS for the quarter, beating the consensus estimate of $2.47 by $0.25. HubSpot had a return on equity of 5.66% and a net margin of 3.04%.The firm had revenue of $881.00 million during the quarter, compared to analysts’ expectations of $863.32 million. During the same period in the prior year, the firm posted $1.84 earnings per share. The business’s quarterly revenue was up 23.4% compared to the same quarter last year. HubSpot has set its Q2 2026 guidance at 3.000-3.020 EPS and its FY 2026 guidance at 13.040-13.120 EPS. As a group, research analysts forecast that HubSpot, Inc. will post 4.39 EPS for the current year.

About HubSpot

HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.

The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.