Under Armour (UAA) – Research Analysts’ Weekly Ratings Changes

A number of firms have modified their ratings and price targets on shares of Under Armour (NYSE: UAA) recently:

• 5/24/2026 – Under Armour was upgraded by Wall Street Zen from “sell” to “hold”.
• 5/16/2026 – Under Armour was downgraded by Wall Street Zen from “hold” to “sell”.
• 5/14/2026 – Under Armour had its “buy” rating reaffirmed by UBS Group AG. They now have a $10.00 price target on the stock, down from $11.00.
• 5/13/2026 – Under Armour had its “neutral” rating reaffirmed by The Goldman Sachs Group, Inc.. They now have a $6.00 price target on the stock.
• 5/13/2026 – Under Armour had its “sell” rating reaffirmed by Citigroup Inc.. They now have a $4.75 price target on the stock, down from $6.20.
• 5/13/2026 – Under Armour was given a new $5.00 price target by Barclays PLC. They now have an “equal weight” rating on the stock.
• 5/13/2026 – Under Armour had its price target lowered by BNP Paribas Exane from $7.00 to $5.00. They now have a “neutral” rating on the stock.
• 5/13/2026 – Under Armour had its price target lowered by Truist Financial Corporation from $8.00 to $5.00. They now have a “hold” rating on the stock.
• 5/13/2026 – Under Armour had its price target lowered by Telsey Advisory Group from $6.00 to $5.50. They now have a “market perform” rating on the stock.
• 5/12/2026 – Under Armour was given a new $6.00 price target by Stifel Nicolaus. They now have a “hold” rating on the stock.
• 5/12/2026 – Under Armour was downgraded by Zacks Research from “strong-buy” to “hold”.
• 4/24/2026 – Under Armour had its “sell (d-)” rating reaffirmed by Weiss Ratings.
• 4/13/2026 – Under Armour was upgraded by Zacks Research from “hold” to “strong-buy”.

Insider Activity

In other news, major shareholder V Prem Et Al Watsa bought 739,521 shares of Under Armour stock in a transaction dated Wednesday, May 13th. The shares were purchased at an average cost of $4.97 per share, with a total value of $3,675,419.37. Following the completion of the acquisition, the insider owned 44,179,116 shares of the company’s stock, valued at $219,570,206.52. This trade represents a 1.70% increase in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Insiders bought 1,178,344 shares of company stock valued at $5,865,147 over the last quarter. Insiders own 15.60% of the company’s stock.

Under Armour, Inc (NYSE: UAA) is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company’s product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton.