Analyzing Viking (NYSE:VIK) and Bluegreen Vacations (OTCMKTS:BVHBB)

Viking (NYSE:VIK) and Bluegreen Vacations (OTCMKTS:BVHBB) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, dividends, earnings and institutional ownership.

Institutional & Insider Ownership

98.8% of Viking shares are held by institutional investors. Comparatively, 20.7% of Bluegreen Vacations shares are held by institutional investors. 88.2% of Bluegreen Vacations shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Profitability

This table compares Viking and Bluegreen Vacations’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Viking	18.00%	149.40%	10.16%
Bluegreen Vacations	N/A	N/A	N/A

Valuation & Earnings

This table compares Viking and Bluegreen Vacations”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Viking	$6.50 billion	5.78	$1.15 billion	$2.69	31.34
Bluegreen Vacations	N/A	N/A	N/A	N/A	N/A

Viking has higher revenue and earnings than Bluegreen Vacations.

Analyst Ratings

This is a summary of recent recommendations and price targets for Viking and Bluegreen Vacations, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Viking	1	3	11	0	2.67
Bluegreen Vacations	0	0	0	0	0.00

Viking currently has a consensus target price of $92.64, suggesting a potential upside of 9.89%. Given Viking’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Viking is more favorable than Bluegreen Vacations.

Summary

Viking beats Bluegreen Vacations on 8 of the 9 factors compared between the two stocks.

About Viking

Viking Holdings Ltd engages in the passenger shipping and other forms of passenger transport in North America, the United Kingdom, and internationally. It operates through River and Ocean segments. The company also operates as a tour entrepreneur for passengers and related activities in tourism. As of December 31, 2023, it operated a fleet of 92 ships, including 81 river vessels comprising 58 Longships, 10 smaller classes based on the Longship design, 11 other river vessels, and 1 river vessel charter and the Viking Mississippi; 9 ocean ships; and 2 expedition ships. The company was founded in 1997 and is based in Pembroke, Bermuda.

About Bluegreen Vacations

Bluegreen Vacations Holding Corporation operates as a vacation ownership company. The company markets and sells vacation ownership interests (VOI); and manages resorts in leisure and urban destinations, including Orlando, Las Vegas, Myrtle Beach, Charleston and New Orleans, and others. It also provides resort management, mortgage, title, reservation, and construction design and development services; and financing to qualified VOI purchasers, as well as management services to the vacation club and homeowners' associations. The company was founded in 1966 and is headquartered in Boca Raton, Florida.