Honest (NASDAQ:HNST) CEO Carla Vernon Sells 119,389 Shares

The Honest Company, Inc. (NASDAQ:HNST) CEO Carla Vernon sold 119,389 shares of the stock in a transaction on Wednesday, May 20th. The shares were sold at an average price of $3.14, for a total value of $374,881.46. Following the transaction, the chief executive officer directly owned 3,946,451 shares in the company, valued at $12,391,856.14. The trade was a 2.94% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Carla Vernon also recently made the following trade(s):

• On Thursday, March 5th, Carla Vernon sold 129,335 shares of Honest stock. The shares were sold at an average price of $2.85, for a total value of $368,604.75.

Honest Price Performance

NASDAQ HNST opened at $3.41 on Friday. The business’s fifty day moving average price is $3.12 and its 200-day moving average price is $2.78. The stock has a market capitalization of $375.37 million, a price-to-earnings ratio of -20.06 and a beta of 2.15. The Honest Company, Inc. has a 1-year low of $2.07 and a 1-year high of $5.28.

Honest (NASDAQ:HNST) last released its quarterly earnings results on Wednesday, May 6th. The company reported $0.01 earnings per share for the quarter, meeting the consensus estimate of $0.01. The firm had revenue of $78.10 million for the quarter, compared to analysts’ expectations of $76.25 million. Honest had a positive return on equity of 3.52% and a negative net margin of 5.39%. Equities research analysts anticipate that The Honest Company, Inc. will post 0.1 EPS for the current year.

Honest declared that its Board of Directors has approved a share buyback program on Friday, February 20th that authorizes the company to repurchase $25.00 million in outstanding shares. This repurchase authorization authorizes the company to repurchase up to 9.9% of its shares through open market purchases. Shares repurchase programs are generally an indication that the company’s board believes its shares are undervalued.

Analyst Ratings Changes

A number of brokerages recently commented on HNST. Morgan Stanley set a $3.40 target price on Honest in a report on Thursday, May 7th. Telsey Advisory Group reaffirmed a “market perform” rating and issued a $4.00 target price on shares of Honest in a report on Thursday, May 7th. Zacks Research raised Honest from a “strong sell” rating to a “hold” rating in a report on Thursday, March 26th. Wall Street Zen raised Honest from a “sell” rating to a “hold” rating in a report on Saturday, May 9th. Finally, Alliance Global Partners reaffirmed a “buy” rating on shares of Honest in a report on Thursday, May 7th. Two investment analysts have rated the stock with a Buy rating, four have issued a Hold rating and two have issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Hold” and a consensus price target of $3.47.

Institutional Investors Weigh In On Honest

A number of institutional investors have recently bought and sold shares of the business. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. increased its stake in Honest by 6.9% in the 1st quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 49,916 shares of the company’s stock worth $235,000 after buying an additional 3,210 shares in the last quarter. Wealth Enhancement Advisory Services LLC increased its stake in Honest by 18.7% in the 3rd quarter. Wealth Enhancement Advisory Services LLC now owns 21,366 shares of the company’s stock worth $81,000 after buying an additional 3,365 shares in the last quarter. Osaic Holdings Inc. increased its stake in Honest by 33.9% in the 2nd quarter. Osaic Holdings Inc. now owns 14,577 shares of the company’s stock worth $74,000 after buying an additional 3,693 shares in the last quarter. The Manufacturers Life Insurance Company grew its position in shares of Honest by 14.9% during the second quarter. The Manufacturers Life Insurance Company now owns 33,734 shares of the company’s stock valued at $172,000 after purchasing an additional 4,378 shares in the last quarter. Finally, Wealthfront Advisers LLC grew its position in shares of Honest by 24.0% during the fourth quarter. Wealthfront Advisers LLC now owns 25,177 shares of the company’s stock valued at $65,000 after purchasing an additional 4,873 shares in the last quarter. Hedge funds and other institutional investors own 45.54% of the company’s stock.

Honest Company Profile

The Honest Company, Inc (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.

Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances.